Hospitality Marketing Essentials - Activity 2

HOSPITALITY MARKETING
ESSENTIALS
ACTIVITY-2

TABLE OF CONTENTTABLE OF CONTENT
• IntroductionIntroduction
• Definition of Marketing Plan
• Executive summary
• Situational Analysis
• Objectives
• STP
• Tactics
• Budget Allocation
• Controlling and Monitoring
• ConclusionConclusion
• ReferenceReference

INTRODUCTIONINTRODUCTION
• The marketing plan is referred to as the report
which outlines the marketing strategy of the
future. It mainly includes overview of
marketing of the business , goals of
advertisement and the description of target
market of business and in the needs of
customers.

EXECUTIVE SUMMARY
The intercontinental hotel is mainly the expanded hospitality industry
that has been designed in order to give all the ammonites and the facilitates to the
customers. This hotel has almost being covered in 213 location in the world and
its headquarter is being situated in England(Okumus, and et. al., 2019). There has
been framed the marketing plan as it want to expand in Pakistan and provide the
best services to their employees.