Hospitality Marketing Essentials

Hospitality Marketing Essentials
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Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY-1...................................................................................................................................3
Discuss about the key roles and responsibilities of marketing function with Hilton hotel.........3
Roles and responsibility of marketing related to organisational context.....................................5
Compare the different way in which organizations apply marketing mix to marketing planning
process to achieve desirable goal or objective.............................................................................7
ACTIVITY-2.................................................................................................................................10
Marketing plan...........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Hospitality marketing is based on the process or method in which takes a look at how
different enterprises related to the accommodations, food & drink, tourism, travel. In order to
develop a marketing strategies to promote their product as well as service. As a resulting in
increased the revenue.
Hilton Hotel is a leading organisation that manage various kind of services such as
accommodation, luxuries rooms, food & beverage etc. The organisation was established in 1919,
the corporation is now handle complex business operations and functions in proper manner.
This report will discuss about the key roles and responsibility marketing function within
Hilton hotel. Described about the different responsibilities of marketing relate to wider
organisational context. Furthermore, this documentation will produce marketing mix in order to
achieve desirable organisation objectives. However, it will produce the marketing plan for Hilton
hotel to expand their business in global marketplace.
ACTIVITY-1
Discuss about the key roles and responsibilities of marketing function with Hilton hotel
In Hilton hotel, the marketing department plays important role in promotion the business
and mission of enterprise. Depending on the Hilton, there are different key roles and
responsibilities of marketing functions performed as follows:-
Roles
Market planning- it is based on the process or method of coordinating and identifying company’s
marketing objective of Hilton hotel. Marketing executive of Hilton is mainly focused on the
effective strategic plan which comprises of business value proposition and also target market or
consumers (AL-MANIQ, 2019). Generally, marketing executive in Hilton that involves with
different sales projections, evaluation of multiple promotional initiatives to assess its
performance.
Market Research- it is the most commonly used marketing function in the Hilton hotel.
The primary role of market research is to gather, collect information concerning about target
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audience. Hilton can perform Market research in order to identify the specific need or
requirement for potential consumers. Usually, research & development can gain expertise on the
enterprise’s market, users and competitors. Therefore, it can easily support for Hilton to find the
best strategic aspect in to achieve desirable goal or objective.
Distribution- this kind of role has been performed by marketing executive in Hilton where
involves both sales & delivery of product or service to the targeted consumers, who are majorly
purchase items from Hilton. Hotel is basically selecting a distribution channel which has been
followed through direct or indirect transfer. In Hilton, marketing executive places
accommodation services in marketing channels of pipeline. Afterwards, it move towards
marketing people and reach ultimate client.
Responsibilities
Customer services- in Hilton, marketing executive has been perform significant duty to
listen the specific need or requirement of potential consumers. In most of cases, marketing team
is established a strategy in order to interact with client and then receiving a feedbacks (ATEKE
and NWULU, 2021). Generally, Hilton can create survey to capture information of client
through consumer support service. It may help for enhancing or redirecting marketing strategies
in the future.
Monitor/track trends and Monitor competition- it is very important to find the current
position of Hilton hotel in marketplace. In this way, marketing executive of Hilton is always
trying to monitor or track the competition level. Marketing is one of the option that help to find
competition and learn what they do best to identify gaps in business. Therefore, this type of
responsibility has been performed by executives to learn competition and stable position of
Hilton in competitive marketplace.
Product development- the responsibility of marketing executive is to finalize the particular
service in Hilton. Usually, this is basically depending on the market research, marketing
executive has to improve their production process. In order to identify, how much service is
become cost effective. Marketing executive is responsible for identifying the current trends and
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