Roles and Responsibilities of Marketing Function within Hilton Hotel

Contents
INTRODUCTION...........................................................................................................................3
Roles and responsibilities of marketing function within Hilton hotel.........................................3
Ways in which roles and responsibilities of marketing relate to wider organization context.....5
Analysis of the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................6
Analysis of the significance of the Inter-relationship between marketing and other functional
units in Hilton Hotel....................................................................................................................7
Critical analysis of the key elements of the marketing function and their interrelationship with
other functional units within Hilton Hotel...................................................................................7
Conclusion...................................................................................................................................8
REFFERENCES............................................................................................................................14
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INTRODUCTION
Marketing is based on the concept of advertising, publicity and sales techniques, which are
mainly used for promotion of products and services. It is one of the most important aspects of
business success for defining the overall productivity as well as profitability in the marketplace.
Hilton is a leading brand of full-service hotels and resorts, providing the best quality of
accommodation service to their potential consumers. The organization was founded by Conrad
Hilton in 1919. The documentation will describe the key roles and responsibilities of marketing
function within the hospitality organization. It will compare the different ways in which different
organizations, applying the suitable marketing mix to perform the planning process to achieve
desirable goals and objectives. Furthermore, the report will produce the marketing plan for the
organization in order to meet the expectations of potential customers.
Roles and responsibilities of marketing function within Hilton hotel
In the Hilton hotel, marketing’s function can be defined as the role of enterprise which helps in
identifying the authenticate source and potentially successful goods and services in the marketplace.
Marketing plays a vital role in Hilton Hotel. In order to maintain its brand image, deep knowledge
and understanding of its customers about products and services offered by them is required.
Building a bard though marketing also helps them in attracting a greater number of customers and
maintain their loyalty towards the brand. Hilton hotel can perform the different functions such as
marketing research, development process, customer service, promotions, etc. Every function
involves different responsibilities of Hilton hotel (Elsharnouby and Elbanna, 2020). It is always
support for increasing the overall business productivity as well as profitability in marketplace. Some
of the main roles and responsibilities of marketing functions within Hilton Hotel are as follows:
Market research
In Hilton hotel, the primary responsibility of marketing manager is to promote the various kind of
good and service in global marketplace. A marketing manager can perform the different operations
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to acquire more information related to the goods and services (Elsharnouby and Elbanna, 2020).
Generally, it is doing market research to identify the latest trends. In order to increase the
knowledge about the expectations of clients which can change the production function. This will
help in satisfying the potential customer demands in Hilton Hotel.
Creating product promotional channels
It is another important part for the organization as the marketing manager is always keeping track of
interest from potential clients through different advertisements and promotional activities. Hilton
Hotel has a website providing accurate information about the products as well as services for
potential clients (Şanlıöz-Özgen and Kozak, 2020). In this way, it also develops understanding of
the promotional channel in order to build a good relationship with the client. The promotional
activities are considered essential for the marketing manager as they help Hilton Hotel in competing
with other competitors in the market.
Product development and management
Based on market research, the marketing manager has improved the production process of Hilton
Hotel. In this way, it can be produced high quality of product in cost effective manner (Şanlıöz-
Özgen and Kozak, 2020). In Hilton Hotel, the manager is responsible for identifying latest trends
and implementing the suitable product function. Therefore, it can achieve the desired goal and
objective. Another way it is helping Hilton Hotel in gaining competitive advantages over market
competitors.
Distribution of goods and services
It is one of the main and primary functions of marketing which are focused upon by Hilton Hotel.
There are four main elements of marketing mix: product, price, place and promotion. Distribution
of goods and services is related to place element of marketing mix (Yadav, Dokania and Pathak,
2016). The main role of this marketing function in Hilton hotel is to make final products and
services available to their customers. Distribution of goods and services helps Hilton hotel to satisfy
needs of their customers by offering goods and services to them as per their need and desire.
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