logo

Essentials of Marketing Function in a Hospitality Organisation

12 Pages3309 Words423 Views
   

Added on  2021-02-20

About This Document

10 TASK 311 COVERED IN PPT11 CONCLUSION 11 REFERENCES 12 INTRODUCTION Marketing is one of the important tool within modern business organisations. Whereas, marketing in the hospitality industry is necessary, in an kind of business marketing plays crucial role in order build a brand new product that attract the consumers most. Hospitality industry always made for tourism in order to provide different types of accommodation and facilities to people at various level.

Essentials of Marketing Function in a Hospitality Organisation

   Added on 2021-02-20

ShareRelated Documents
Hospitality MarketingEssentialsTable of Contents
Essentials of Marketing Function in a Hospitality Organisation_1
INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1. Key roles and responsibilities of marketing function within a selected hospitalityorganisation............................................................................................................................4P2. How roles and responsibilities of marketing relate to wider organisational context.......7TASK 2............................................................................................................................................8P3. Marketing mix to achieve business objectives.................................................................8Value and Importance of Marketing Role in Hilton.............................................................10TASK 3 ........................................................................................................................................11COVERED IN PPT..............................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Essentials of Marketing Function in a Hospitality Organisation_2
Essentials of Marketing Function in a Hospitality Organisation_3
INTRODUCTIONMarketing is one of the important tool within modern business organisations. Generally itinvolves demands of customers, better understanding of marketplace, make effective relationsand provide better quality of goods and services to customers. Whereas, marketing in thehospitality industry is necessary, in an kind of business marketing plays crucial role in orderbuild a brand new product that attract the consumers most. Hospitality industry always made fortourism in order to provide different types of accommodation and facilities to people at variouslevel. By having effective marketing industries hospitality industry can build strong relationshipwith customers. This assignment is based on Hilton Hotel which is hospitality industry and wasformed in the year of 1919 by Conrad Hilton. It is headquartered in McLean, Virginia, U.S. Thisis global brand and offer various facilities for customers (Usui, 2019). Further discussion will bebased on role of marketing with its interrelation within hospitality organisation. Marketing 7P'Swill get covered in order to achieve organisational objectives. At last, marketing plan to meetbusiness objectives for a hospitality organisation will get discussed. TASK 1P1. Key roles and responsibilities of marketing function within a selected hospitalityorganisation.Marketing is the combination of different activities which is organised by a specific firmor business to meet organisational goals and exchanging overall ideas about good and servicesprovided by them to consumers. Concept of marketing:Marketing always concerns about various philosophies by which an organisation shouldmeasure overall needs and demands of customers and take appropriate decision to satisfyingtheir desires (Othman and et. al., 2019). Current and future trends of marketing:During the competitive era, overall process of marketing is changing day by day. Bychanging time, firms can give better facilities to customers. As per the current examination it hasbeen concluded that Hilton Hotel is using print media for marketing activities. It mainly involvesmagazines, newspapers, pamphlets and so on. On the basis of this respective firm will be able topromote their hotel services effectively. Along with this, marketing department of Hilton hotel4
Essentials of Marketing Function in a Hospitality Organisation_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Hospitality Marketing Essentials : Pdf
|19
|4254
|442

Hospitality Marketing: Roles and Responsibilities of Marketing Function in London Hilton on Park Lane
|15
|4378
|36

Roles and Responsibilities of Marketing in Hospitality Entities
|14
|4031
|28

Hospitality Marketing Essentials Assignment - Hotel Hilton
|17
|4664
|403

(Doc) Hospitality Marketing Essentials Pdf
|12
|3294
|127

Roles and Responsibilities of Marketing in Hospitality Organizations
|9
|2807
|89