Roles and Responsibilities of Marketing in Hospitality Organizations

Hospitality
Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function within a selected
hospitality organisation...............................................................................................................3
P2Discuss how roles and responsibilities of marketing relate to the wider organisational
context.........................................................................................................................................5
TASK 2............................................................................................................................................6
P3 Compare the ways in which different hospitality organisations apply the marketing mix to
the marketing planning process to achieve business objectives..................................................6
TASK 3............................................................................................................................................8
Covered in PPT...........................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the process of promoting the buying and selling of the goods with the
consideration of delivering products to the potential customer. It includes advertising and selling
to the other business or to their prospective customer (Tasci, Hahm and Terry, 2019). It is the
important department for any business as they attract the large group of customer by various
sales promotion techniques in order to increase the overalls ale of the company. The Waldorf
Hilton is the chosen hotel for this report, It is the historic hotel situated in Aldwych, London.
This is founded by William Waldorf and has a long chain of group hotel with 298 guest rooms,
including 19 suites. This report will covered the roles and responsibilities of the marketing
function within the hospitality sector and key role and responsibilities of the marketing function
in wider organisational context. Furthermore, It will compare ways in which different hospitality
organisations apply the marketing mix to the marketing planning process to achieve business
objectives.
TASK 1
P1 Explain the key roles and responsibilities of the marketing function within a selected
hospitality organisation
Marketing refers to the process targeting the potential costumers in order to promote the
goods and services in the large market with the consideration of achieving higher profitability. It
can done by using the various sales promotion techniques like social media marketing, direct
marketing, through magazine advertisements etc. so that large group of costumer can be attracted
in order to increase the overall sale of the company(Tan and Chen, 2020). Every organisation is
operating their business with the consideration of earning higher profitability and this can be
generated by increasing the sale and with the help of effective marketing in order to establish a
good brand image in the market. There are various roles and responsibilities of the marketing
function which is describe as follows:
 Listen to the customer needs: Marketing is the aspect of influencing the potential
customer in order to make the purchase the products and services of the company so that
they can contribute in generating higher profitability so it is important to listen and
understand the needs and demand of the customer so that they an organisation can make