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Marketing Strategy for Travelodge

   

Added on  2021-01-01

1 Pages734 Words415 Views
MARKETING STRATEGYLow and affordable price is main marketing strategythat it adopts. It is launching premium economy rooms or superrooms throughout UK.VISION/MISSIONThe main mission is to make hotel travel possible for allpeople as and when they go. Vision of Travelodge is to connect with people byresponding to their needs on time and find various solutionsto problems that are arrives.SWOT ANALYSISStrengths- they offer prices that are affordable for guests that includes family rooms or any other rooms having frequentdeals on special occasions. Weaknesses- they do not equip whole range of products to customers and it has been described as simple in looking andvery boring.Opportunities- as ecotourism has become new trend as they are more likely to receive feedback in positive manner thatleads in expanding its market and achieving high profit.Threats- Travelodge has very limited presence in foreign countries. Thus, customers choose branded company which hasestablished its reputation in home country. OBJECTIVESThe main objective of thishotel is to increase loyalty ofcustomers by launchingpremium rooms. EXECUTIVE SUMMARYTravelodge is a private company thatoperates in hotels and hospitalityindustry (Piercy, 2014). It is the second largest hotel in hotelsector. It is under separate ownership.STP PROCESSSegmenting means to categorize guests in terms of travelpurposes (Moriarty and et.al., 2014). They must use combination ofboth methods i.e. business and channel. This helps in identifyingproperly about the segments. Segmentation is done according to theability of purchasing premium rooms.After segmentation, selected hotel has to target the rightsegment. This can be done with help of revenue management softwarethat determines about segments generating higher profit. It also helps intargeting the best segment in terms of premium rooms.Positioning is the last stage in this process. This ensures thathotel is best in position market for achieving success. Positioning alsomeans to create image about rooms that ideal guests’ aspects.BASIC MARKETING PLAN OF TRAVELODGE

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