Roles and Responsibility of Marketing Function in Travelodge Hotel

Hospitality Marketing
Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Key roles and responsibility of marketing function in Travelodge hotel...............................1
Role of marketing in Travelodge hotel...................................................................................2
Roles and responsibilities of marketing in context of marketing environment with reference to
Travelodge hotel.....................................................................................................................3
Significance of interrelationship between marketing and other functional units...................4
Critical evaluation of key elements of marketing function and the way they interrelate with
other departments of hotel......................................................................................................5
LO2..................................................................................................................................................5
Comparison of marketing mix between Travelodge and Hilton hotel...................................5
Tactics applied by Travelodge hotel.......................................................................................9
LO3..................................................................................................................................................9
Marketing plan of Travelodge hotel.......................................................................................9
Design a strategic marketing plan to achieve overall marketing objectives........................10
Strategic marketing plan of Travelodge hotel......................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essential refers to identifying the needs of customers and develop and plan the
product and services that will help in attracting more consumers in the market. Present study is
based on Travelodge hotel limited that operates in the field of the hotels and provide hospitality
services to its customers. Report will describe the role of marketing in the environment of the
company and also explain the key elements of marketing function and its interrelationship with
the function of hotel industry.
LO 1
Key roles and responsibility of marketing function in Travelodge hotel
Travelodge hotel is a private company that is operating in the hotel and hospitality
industry. it provides best room services, free breakfast and Wi-Fi services to its customers.
Travelodge adopt low price strategy for its services that are the key reason for the success of the
hotel. but prices cannot be enough to achieve success in the market. they also need to provide
additional services to the consumer at the right place and the right time.
Roles and responsibility Execution of marketing function in Travelodge hotel
Market researcher
Marketing function perform a role of researcher in
Travelodge hotel. It conducts research and gather
necessary detail about expectation of buyers so that entity
can offer them same products in order to satisfy their
requirements. marketing research report helps manager in
identifying target market for business (Bowie and et.al.,
2016).
Market plan developer
The function works as developer and support marketing
manager in developing suitable market plan. This function
is a source of identifying the consumer requirements. It
also assists in evaluating whether hotel will be able to
achieve those needs, fulfil the expectations of the target
audiences. Effective marketing plan helps in increasing
profitability, developing its mission, strategies and in
successful implementation of plan (Baker and Magnini,
1

2016).
Relationship builder
This function of marketing helps Travelodge hotel in
three key areas- messaging development, content
marketing and increase brand awareness. Public relation
(PR) Plays crucial role in effective communication of key
messages to the different public while developing
messaging for the next marketing program (Martin,
Rosenbaum and Ham 2015).
Brand promoter
This function plays a role of promoter in Travelodge hotel.
Through these functions of marketing business is able to
communicate the product feature, benefits to the
prospective buyers. That led to increase in sales and
number of customers for the organisation. Ultimately the
enterprises keep operating with the revenue generated by
increased sales and achieve a huge success in the business
(Dzhandzhugazova and et.al., 2016).
Role of marketing in Travelodge hotel
Marketing play a very crucial role in achieving success of Travelodge hotel. it plays a
role of market researcher. By conducting the research regarding the expectation of the customers
in the market, it assists in making those products that are highly demanded by the people. The
firm is able to promote its product and services among the target consumers communicating
various features and benefits to the prospective buyers. marketing helps in communicating the
benefits of services through social media platform, advertisements etc., (Law, Buhalis and
Cobanoglu, 2014).
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