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Hospitality Marketing Essentials | Assignment

   

Added on  2020-12-24

17 Pages4630 Words162 Views
Business DevelopmentMarketing
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HOSPITALITYMARKETINGESSENTIALS
Hospitality Marketing Essentials | Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................11. Representing key roles and responsibilities of marketing function........................................12. Specifying responsibilities and role of marketing on basis of huge organizational context...23. Representing appropriate analysis of role and responsibilities of marketing on basis ofmarketing environment...............................................................................................................34. Representing significance of interrelationship among marketing and functional unit...........55. Representing critical analysis of various key elements of marketing function with itsinterrelationship of functional units............................................................................................6LO2..................................................................................................................................................76. Presenting appropriate comparison among different hospitality organization with context ofmarketing mix (7Ps)....................................................................................................................77. Developing a marketing plan on basis of Travelodge.............................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
Hospitality Marketing Essentials | Assignment_2

INTRODUCTIONMarketing is replicated as an action of business for selling and promoting services andproducts such as advertising and market research. Hospitality marketing essentials are verycrucial in the present scenario. The present report will discuss about roles and responsibilities onbasis of marketing function. It will also signify its interrelation of organizational and functionalunit with context of Hilton hotel and resorts. In the similar context, different concept ofmarketing would be represented on basis of developing marketing. It will also show comparisonamong Hilton and Subway with reference to elements of marketing plan.LO11. Representing key roles and responsibilities of marketing functionMarketing function could be directly explained as function of business entity which helpsfor identifying and to source potentially with successful products for market and it will indirectlyhelp for promotion as well. These functions are mutual in business entities and engages inproduct plan, promotion, marketing research, customer service, finance etc. These functionsrelated to marketing consists of different responsibilities related to Hilton hotel’s growth. Themarketing function directly comprises marketing research, product development, distributionsystem, sales support and human resource department etc. The key responsibilities and rolerelated to marketing functions are finance, communication, planning, selling, promotion etc. Themarketing function has important role in business organization with appropriate associationamong marketing functions along with organizational function of Hilton hotel (Chandiok andSharma, 2017). It is considered in Hospitality industry where it provides services related torooms and luxurious facilities.Roles and responsibilitiesHow are they executedMarket researchIt is very important for Hilton hotel along with whole considerationof necessary marketing function. Research helps in attainingvaluable information related to factors with direct concentration onits business process. Market research helps in identifying the latesttrends and consumer need.PlanningIt is replicated as key function of marketing as process of planning.The department of marketing consists of financial planning along1
Hospitality Marketing Essentials | Assignment_3

with prediction of sales amount, communication, distribution alongwith several other factors of Hilton hotel and resorts. Thedepartment of planning has directly optimises a particular timelinefor planning major strategies for transforming goals into success.Marketing informationsystemIt has provided information related to factors such as planning,controlling, implementation and controlling different marketingstrategies of Hilton hotel. It is reflected information related tologistics on real time aspect for purpose of distribution network asan effective aspect in Hilton.Market segmentationWith context of globalisation, there is volatile market as Hiltonhotel has requirement of appropriate segmentation related tomarketing. The accommodation of hotel has been given related tomarketing and two major segments related to families and businessconsumers (Perera and Perera, 2018).2. Specifying responsibilities and role of marketing on basis of huge organizational contextThe interrelationship among organizational and marketing function must be explained asfunction of marketing are contributed as business organization and other functional anddepartment units are linked with each other. It could be elaborated as marketing function withneed of backup through department of operation of Hilton hotel and resorts.Interrelationship of finance and marketing department: The marketing team ofHilton hotel and resorts has need of offering discount offer related to bulk purchase ofitem like as to buy 2 and get 1 scheme, then the marketing team has requirement ofsetting communication with production and finance department of business entity oninitial aspect. In this context, marketing function are considered as individual entity inbusiness organization but each function and department in an organization is associatedfor raising margin of company. The main role of marketing is to raise margin withincrement of company’s sales and hence it could be attained with appropriateparticipation of every organization’s department correspond (Eletxigerra, Barrutia andEchebarria, 2018). Interrelationship of production and marketing department: The appropriate budgethad been given through finance department to marketing for purpose of implementation2
Hospitality Marketing Essentials | Assignment_4

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