Hospitality Marketing Essentials

HOSPITALITY
MARKETING ESSENTIAL

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO 1 ................................................................................................................................................3
P1- Roles and responsibility of marketing functions...................................................................3
P2- Interrelationship between marketing and other function. ....................................................5
LO 2.................................................................................................................................................6
P3- Marketing Mix to achieve business objectives .....................................................................6
LO 3.................................................................................................................................................8
P4- Marketing plan......................................................................................................................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing refers to the activity of reaching to the end customer effectively and
efficiently. It leads with converting the end customer of the company to purchase and buy the
goods and services of the company. It is the activity of advertising and showing the products of
the company in best possible way. Travelodge is the leading accommodation service provider
which is being based in London, United Kingdom. It is the private company operating in the
hospitality and hotel industry (Travelodge, 2019). It is the largest independent brand of hotel
with over 570 hotel across the UK. Present report will address to explains the key roles and
responsibility of marketing function and its interrelationship wit various other functions of the
company. It will brief into the marketing mix of the company. It will lastly provide with basic
marketing plan of the company to meet its marketing objectives of the company in unfavourable
conditions.
MAIN BODY
LO 1
P1- Roles and responsibility of marketing functions
There are various roles of the marketing function in Travelodge where it implies with
Identifying the needs and wants of its potential customer-
Knowing what is being required on their part, conducting proper marketing research and
developing the services accordingly. It helps in catering and satisfying the needs of the target
customer more effectively. Marketers of Travelodge needs to identify its consumers and adapts
to the marketings strategy accordingly. They influence the wants of the customers as these are
being shaped by culture and personalities of individual. They role is that the needs of the
consumers are satisfied with helps of exchange process (Laurie, Mortimer, 2019).
Ensures growth, survival and reputation of the company-
A business survives because of increase in the market share and retention of customers .
Marketing of the company helps in ensuring the goals are being achieved and is customer
centric. Marketing of the company helps in ensuring the customer are being satisfied beyond
their expectation. Their role helps in ensuring and building positive brand image of the company
which attract lot of customer toward purchasing of accommodation services of Travelodge.
Widens the market-

Marketers in Travelodge use the tools of communication such as advertising, promotion,
public relations and various others to promote the accommodation services to its potential
customers. This helps the company to build favourable and positive word of mouth and image.
Setting up of right prices-
Marketers biggest role in Travelodge is concerned up with setting up of right prices,
preparing a right approach and incorporating appropriate changes. It helps the company to ensure
that exchange process is being favourable when the prices being set are in accordance with the
same (Laczniak, Murphy, 2019).
Creating utility –
the role of the marketing function leads with creating utility of the services. It is the
ability of of services of Travelodge to cater and satisfy the needs and wants of its target
customers. Marketing of the company helps in creating place, form, time, possession and
information utility. It helps the company to achieve its desired goals and objectives.
There are various responsibilities of the marketing function of the company such as
Better offering of services-
the responsibility of the marketing function is to ensure that accommodation services
being offered by the company are able to meet and cater the needs and wants of its target
customers. Services are being characterized by inseparability and intangibility. Thus marketing
plays a active role in managing and designing the offering of services of the company (Rohm,
Stefl, Saint Clair, 2019).
Face competition –
The responsibility underlines with facing competition in the complex and unfavourable
condition. The responsibilities relates with making robust marketing strategy to face and win
over the competition and not leading to a position where the competition can easily dominant the
market position. Its responsibilities implies with the facing the competition in the manner which
don't lead in acquiring the market share of the company which has direct impact on the sales
revenue of the company.
Demand management-
Marketers of the company are highly skilled professionals who play major role in
influencing the demand for the services of the company. A demand can be in many forms such
as latent demand , no demand, negative demand, full demand , irregular demand and various