Hospitality Marketing Essentials Report
Added on 2021-02-21
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HOSPITALITYMARKETINGESSESNTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1Covered in PPT ......................................................................................................................1TASK 2...........................................................................................................................................1P3 Comparability between the ways in which various hospitality organisations apply themarketing mix to the marketing planning process to achieve business goals........................1TASK 3...........................................................................................................................................4P4 Basic marketing plan for Cosmos to meet marketing objectives.....................................4CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
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INTRODUCTIONMarketing refers to action taken by businesses to increase the sale of the products andservices. It consists of all the activities like new product development, internal marketing,marketing plan, telemarketing, market research, advertising,distribution of product which pullsthe interest of the customers and hold up a healthy relationship with them (Wakabayashi, 2018).Marketing essentials are important for the growth of the business. All the business concerns haveunderstood the significance of marketing and customer relationships around the world. Todayevery businessman wants to make best marketing plan for the development of their product andservices in the market (Waweru, 2015).Hence, the need of understanding marketing essentialshas become essential in the business world. This report depicts the need of marketing essentialsin the company Cosmos, the roles of the marketing unit and their association with otherenterprise functions. Cosmos is tour operator company headquartered in Bromley, UnitedKingdom. TASK 1Covered in PPT TASK 2P3 Comparability between the methods of various hospitality organisations application ofmarketing mix in the marketing planning procedure to accomplish enterprise goals.Marketing mix refers to marketing tactic and strategy used by marketers to increase saleof the business. Marketing mix is also referred as marketing tool which consists of the elementslike product, price of the product, geographical area, people, promotional material, physicalinformation of activity, procedure (Marketing mix, 2019). This model is strategic tool used bythe managers for determining the effect that marketing tools has on the sales of the company. Itis used by the company to promote brand or product in the market. It helps to determine valuefor marketing mix elements.The constituents of marketing mix are inter-related with each other and have aninfluence on each other. The application of marketing mix assist to make up plan for marketingto achieve the company objectives. Planning process of marketing requires lot of understanding,consultation with several people, from customers to trade to manufacturing and various others1
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