Hospitality Marketing Essentials : Sheraton hotel
Added on 2021-02-20
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Hospitality MarketingEssentials
ContentsINTRODUCTION...........................................................................................................................11 Basic marketing plan for travel and tourism organisation to meet with marketing objective................................................................................................................................................12 Marketing mix of Sheraton hotel:.......................................................................................53 The ways by which marketing plan meet the marketing objectives...................................74. Comparison of marketing mix of two different organisation of same sector.....................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONIn a hospitality industry marketing refers to an activity which refers to a set of institution,process of creating effective products or services, communicating and delivering of products thatoffers specific value of customers. The main agenda for implementing marketing activities intohospitality industry is for understanding and addressing the customers’ needs that providebenefits to customers as well as organisation. Organisation chosen for this assignment Sheratonhotel which is an international hotel chain that is operated by Marriott International. This projecthighlights on marketing and business objective along with marketing mix. For considering this inan appropriate manner marketing plan will also be formulated that helps organisation to earnmore amount of profits. Marketing objective To use different marketing strategies for attracting large number of customers.To capture market, share up-to 50% by launching............ Business objectiveTo create a strong customer's base through providing quality services to them.To increase sales and revenue by motivating the employee's. 1 Basic marketing plan for travel and tourism organisation to meet with marketing objectiveMarketing planmarketing plan is very essential for the growth of the organisation as well as to supportthe overall business plan of the organisation. This plan is very necessary for the Sheraton toimplement all the strategies to achieve organisational goal effectively. The marketing plan ofSheraton are given as follows:- Overview of the company:- Sheraton hotels are the famous hotels chain in all over the world. The Sheraton resortsand hotel are the brand of star wood which one of the oldest as well as biggest brand in the worldwhich survive in the market from last 70 years. It has more than 800 resorts and hotels indifferent cities. The marketing plan of Sheraton is focusing on the weeding divisions. Asincreasing royal weeding day by day become a great opportunity for the Sheraton to increases itsrevenue (Viljoen, Kruger and Saayman, 2017).
Above given plan is is very important for the Sheraton to increase their revenue andcapture market share. It also plays an essential role apply all the marketing strategies which aredetermined by the Sheraton according to their requirements (Björk, and Kauppinen-Räisänen,2016). Now this hotel chain also decided to focuses on the different weeding divisions properly.So the marketing plan of Sheraton is given as follows:- Objectives:- There are main objectives of Sheraton hotels are as follows:- To increase the smaller weddings from ten to twenty per year in the resorts andrestaurants which contains only 50 to 60 members, to print and design the wedding brochure andmenu card which includes different varieties of packages with different cost, to increase theoverall revenue of the hotel by 10% with in 2 years, to boost the booking of event andconference room by 10% with in 2 years, also to increase the sales of restaurants up to 5%. Situation Analysis SWOT analysis SWOT analysis is done to determine the different strength and weakness present in theinternal marketplace or also find out various opportunities and threats of the market. From thisprocedure Sheraton grab all the opportunities and overcome with their weaknesses and also takecorrective actions for the threats present in the external environment. SWOT analysis of Sheratonare as follows :- Strength:- Wide area of distribution network is one of the greatest strength for the Sheraton becausethrough this kind of distribution network organisation able to reach at every potentialcustomers present in the marketplace.Sheraton has skilled and talented manpower which are necessary of the success of everybusiness organisation. As it has invested large amount of financial resources in thetraining and development of the employees which motivates them towards their goal(Diffley, McCole and Carvajal-Trujillo, 2018).It has an opportunity to expand its business in the whole marketplace by implementingnew projects because it has free cash flow which is a biggest strength for the Sheraton. Sheraton has reliable supplier which provide raw material and other needed material onproper time which will prevents from the stoppage of the work.
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