Hospitality Marketing Essential

Hospitality Marketing Essential

Table of Contents
MAIN BODY...................................................................................................................................3
Activity 1.........................................................................................................................................3
1. Roles and responsibilities of Marketing Function. .................................................................3
2. Roles and responsibilities of Marketing Function-..................................................................3
Activity 2.........................................................................................................................................4
1. Business objectives and Marketing Objectives of Hilton........................................................4
3. Marketing Plan ........................................................................................................................4
4. Comparison of Marketing Mix of Hotel Hilton with rivals:....................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality marketing is a great process by which company can show and recognize their
products or services to the customers. Hospitality industry includes restaurants, hotels, resorts,
parks etc. They use marketing essentials to promote their product or services in a very effective
way. Hilton hotel and resort is a great hotel company and it is a international brand. Hilton hotel
was funded by Conrad Hilton. Hilton hotel has around 586 properties all over the world. This
report will include the role and responsibilities of the marketing function and their relation with
the other functional area of the hospitality industry. This report will also highlight the marketing
plan for Hilton organisation which includes business objectives and marketing objectives of the
hotel Hilton, elements of marketing mix of Hotel Hilton. This report also include the uses of
marketing mix in different organisation to their marketing planning and its effectiveness in
achieving marketing objectives of company.
Activity 1
1. Roles and responsibilities of Marketing Function.
For the growth and development of the Hotel Hilton there are many functions to be carried out
by the marketing officer for the growth and development of the Hotel Hilton.
Market research- Market research is carried out to evaluate the strategic planning to be carried
out for the growth and development of the firm. Market research helps in defining the key
objectives for increase in the strategies in market sector. Which helps in the growth and
development of the firm. Market is evaluated for the development of the firm which includes
both internal and external factors for the development of the firm.
Market Distribution- Various distribution channels needs to be evaluated which can help in the
development of the firm which can help in the evaluation of the market strategies. There must be
a distribution of channels which can help in the development of the strategies and the sectors
which needs to be focussed(Pike, 2015).
Pricing- it is the evaluation of the best pricing strategy development which helps in the
evaluation of the market. By a systematic pricing strategies there will be more of customers
which can help in the development of the Hotel Hilton. Pricing strategy depends upon the
amount which a customer willing to pay for the development of the strategies. Price has a great
effect on the demand of customers as the demand increases there can be a rise in price which can
give profits to the firm.

Promotion- Promotion of Hotel Hilton is necessary as it can bring up the sales and provide
information which can be used to evaluate the strategies for promotion and the development of
the promotional strategies a right advertisement can increase the sales for Hotel Hilton.
2. Roles and responsibilities of Marketing Function-
there are various roles and responsibilities of a Marketing manager in context to the various areas
of the firm which can help in the development of various external factors which helps in the
development of the firm there are various responsibilities to be carried out for the development
of the firm(Chandiok and Sharma, 2017).
Marketing with HR- as a marketing manager of Hotel Hilton there are many concerns which
are related to marketing with HR. there are many ways in which HR helps in the development of
strategies which can help the brand to achieve the goals and objectives set up. With the help of
HR there can be a strategic development of firm which can help to promote and build the brand.
Marketing with finance- Marketing strategy build with the collaboration of finance can help in
the growth of the firm. Finance can help in development of the financial strategies which can
help in the development of the financial strategies of the firm. Marketing strategies made can
help in the product strategies which are easily understood by the finance department. Finance
department helps in the development of the financial strategies and help in strategic marketing
planning.
Marketing with Research-Marketing with research can helps in developing a marking plan and
the evaluation carried out to make a market research for the further steps to be carried out for the
development of the products with the help of research there are development of marketing
strategies of hotel Hilton which can help in the development of Hotel Hilton. With the help of
research carried out marketing can be done in a wider context which can help in the development
of the firm . Research department help in the evaluation of various factors which can help in the
marketing strategies bringing the increase in sales(Biełuszko and Marciszewska, 2018).
Activity 2
1. Business objectives and Marketing Objectives of Hilton
 To increase the sales of Hotel Hilton by 10% till the end of this year.
 To increase the profitability of Hotel Hilton by 20% by coming 6 Months.