Marketing Concepts in Hospitality Sectors

HOSPITALITY
MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................................3
LO 1..............................................................................................................................................................3
P2 Marketing concepts interrelated with other functional units in hospitality sectors ..........................4
LO 2..............................................................................................................................................................5
P3 Marketing mix prepared on the bases of marketing plan ..................................................................5
LO 3..............................................................................................................................................................8
P4 Marketing plan to meet the marketing objectives..............................................................................8
CONCLUSION ..............................................................................................................................................8
References...................................................................................................................................................9

INTRODUCTION
Marketing refers to such a process which is adopted by organization in respect of bringing their
products and services out to attract the customer. Usually every organization had their own
strategies of marketing their products and services so that they can enhances the interest of
customer towards their services for longer time period. In respect of hospitality industry, they
mainly focus on choosing the unique marketing techniques so that they can promote their
products and services at global market (Wilson and et.al., 2016). Present report is based upon the
Marriott hotel which is founded in 1957 by J. Willard Marriott. Its main headquarter is situated at
united states and also it is located at number of locations carrying the 567 hotels. Due to carrying
the renowned brand name in hospitality industry, they also carry the business online.
Report will include the various role and responsibility of the Marketing and also its
interrelation with the various function in hospitality sectors. It also includes the marketing plan
which carries the marketing mix strategies to promote the services in market.
LO 1
P1 Key roles and responsibility of marketing
It is the duty of the marketing department to conduct the research regarding determining
the accurate role of the organization in promoting their products in market. Though for choosing
this procedure, the role of marketing is examined through studying about the prices of the
products, determining the demand and supply of the particular products, examining the
competitor’s strategy to emerge in global market. Thus, the main role of marketing is to set the
business in emerging market and also attract customer through the innovative techniques which
fulfil their needs and wants at larger scale (Cabras, and Bamforth, 2016). In respect of Marriott
hotel, the role of marketing managers is to examines the customer needs regarding preferring the
unique things in hotels and implement them to enhances their needs and demands at high scale.
The four major role and responsibility which the marketing manager had to take care at time of
promoting their business or enhancing the customer needs by keeping these things in mind as:
 Price: It is necessary to keep the moderate prices regarding the particular products and
services. As every customer cannot avail the high-quality services and if such
organization provide such services, customer not preferred to visits again (Eid,
Abdelmoety and Agag, 2019). In such perspective to keep stable prices for the goods
served to customer results in getting good response from the customer and they also
prefer to use the compony services in near future. In case of Marriot hotel, they mainly
use the penetration pricing strategy in which they target the customer with low prices
budgeting. They serve the rooms and other food menu on nominal rates is that it is easily
affordable by customer and also, they planned to visit to such hotels in future perceptive. Place: To promote the products in market, it is necessary to prefer the accurate place
through which they can target the right customer which had Knowledge and information
regarding the particular products. As to promote the products in overcrowded place