Hospitality Marketing Essentials Assignment : TUI

   

Added on  2021-02-21

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Hospitality MarketingEssentials
Hospitality Marketing Essentials Assignment : TUI_1
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Important Roles and responsibilities of marketing in view of TUI...................................1TASK1 ............................................................................................................................................1TASK 2 ...........................................................................................................................................1P3 Marketing Mix in the context of TUI and Marriott.........................................................1TASK 3............................................................................................................................................2P4 Process of Barclays' Marketing Plan in organisation........................................................2CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Hospitality Marketing Essentials Assignment : TUI_2
INTRODUCTIONMarketing is an ongoing process and activity where various kinds of activities are relatedsuch as message of transferring goods and services (Prodanova 2019). Marketing includesvarious activities such as advertising, selling and delivering of products to consumers or otherbusiness. The existing study is based on TUI and which is a Travel and tourism company andfounder was Roy Thomson and its headquarter is suited in Luton , England. Company isexpanding there services and providing exciting holiday packages. This report cover aboutimportant function of marketing in hospitality organisation.This also concisely explain aboutduties and province of marketing in a broader context. Further this project compare aboutmarketing mix to planning to achieve organisational goals. It also provide insight of marketingplan and how organisation can achieve its targets in best possible way.P1 Important Roles and responsibilities of marketing in view of TUITASK1 Covered in PPT.TASK 2 P3 Marketing Mix in the context of TUI and MarriottProduct : TUI deals in travel and tourism and which provide home package and airlinesservices. On other hand Marriott is fully dedicated in hotel industry and have 5 star hotels andhave maintain reputation in market in hotel industry.Price: TUI follow offering low as to competitive their rivals and to gain moremarketplace share. Whereas, Marriott keeps price high because they deal in luxury offering anddoes not negotiate or comprise with price.Place :- TUI is one of the largest travel and tourism company in UK and have diversifiedproduct offering and have billion pounds. In the case of Marriott it is one of the prominentcompany in hotel industry. Company have global presences have various hotel in differentcountries.Promotions:- TUI is 360 marketing strategics and promotion tools which are used toattract more customers. Where as Marriott promote by ads and magazines to gain more marketshare.1
Hospitality Marketing Essentials Assignment : TUI_3

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