Comparison of Marketing Mix for TUI, Travelodge, and British Airways

MARKETING ESSENTIALS
FOR TRAVEL AND
TOURISM

TABLE OF CONTENTS
LO 2.................................................................................................................................................3
P3 Comparison of Marketing Mix...............................................................................................3
REFERENCES................................................................................................................................6

LO 2
P3 Comparison of Marketing Mix
Marketing mix helps in the analysis of different aspects related to the overall marketing of the
company and its products. The different constituents help in ascertaining that how effective a
company is in targeting their customers (Dadzie and et.al., 2017). The comparison of TUI can be
done with two other prominent travel companies i.e. Travelodge and British Airways Holidays in
a following manner:
7 P’s TUI Travelodge British Airways
Product The company has a
diversified products
portfolio where there are
couple packages,
adventure packages, value
packages and even
sustainable tourism
packages along with the
changing trends.
The company has an
exceptional range of
well furnished rooms
that cater to every need
and luxury and are of
different types such as
family rooms,
conference rooms,
wedding halls etc.
British Airways specialises
in giving first class service
to its travellers where the
excellent quality food,
maintaining privacy of
travellers, high tech
systems along with
disabled people are given
extra services such as
wheelchairs etc. are
included (Vellas, 2016).
Price Company adopts
competitive pricing
strategy where the
customer attraction is high
as they are able to get
services of more value as
compared to that of their
competitors (Pantano,
Priporas and Migliano,
2019).
The Travelodge mainly
categorises themselves
as budge hotels where
there prices and
packages are not very
expensive and they can
be afforded by all
segments of people. The
special deals of the hotel
are a major source of
attraction as discounts
are heavier.
The different classes i.e.
economy, business and first
class have different prices
based on the services that
they are being given where
first class is obviously
highly costly.
3