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Hospitality Marketing Essentials : Doc

   

Added on  2021-02-20

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HOSPITALITYMARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key Roles and Responsibilities of marketing function in Langham Hotel, London.............1P2 Analysis how Roles and Responsibilities of marketing department in relation with otherfunctional units of organisation...................................................................................................3TASK 2............................................................................................................................................4P3 Comparison between organisation and how they apply marketing mix to achieveorganisational objectives.............................................................................................................4TASK 3 ...........................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1

INTRODUCTIONMarketing is process of attracting potential buyers to influence their buying behaviour forparticular product or services. It also creates and implement marketing plan that will helporganisation to focus on marketing efforts and increase revenue. Hospitality industry is group ofbusinesses that are engaged in providing services to customer and enhancing their satisfaction.Langham Hotel, London is one of the 5-Star, best and largest hotel in traditional style situated atLondon, England (Melissen and Sauer, 2018). In this project explanation of essential roles andresponsibilities of marketing function in organisation and discussion on how its relates to otherfunctional units of business will be included. In this assignment, comparison will be done in theways by which two organisation apply marketing mix to planning in order to achieve overallobjectives. At last, basic marketing plan for hospitality organisation will be developed so thatmarketing objectives will be achieved. TASK 1P1 Key Roles and Responsibilities of marketing function in Langham Hotel, LondonMarketing is a process which companies perform for promoting, buying and selling ofproduct or services. It involves activities like selling, advertising and delivering of products andservices to end consumers. Langham Hotel, London is one of the leading traditional style hotellocated in England and it is member of The Leading Hotels of the World marketing association.Marketing department have different roles and responsibilities through which they bring businessand growth to organisation. RolesMarket strategy: Initial role of marketing function is to make strategy or plans forcompany after knowing needs and requirements of target market. Developing market plans canopen doors for new opportunities with balance in organisations objectives (Baker and Magnini,2016). Marketing team of Langham Hotel, London will first gain knowledge about targetedsegment and then make plans for developing required products and promotions so that guestssatisfaction can be improved. Market research: This is major role performed by marketing function to know andunderstand about price, product and consumers to communicate company's products and services1

in market. Doing research of market is beneficial as organisation identifies what exactly theyneed to offer to customers and how to communicate about what company is offering in market.Langham Hotel, London marketing team will conduct research of market and then set prices ofdifferent services and products hotel is offering to attract more customers. Monitoring external environment: Another, role of marketing function is to studyexternal market environment in which organisation is doing business to know about any newdevelopment like changes in legal laws or market trends, etc. Its duty of marketing personnel tokeep close eye on changing external environment of Langham Hotel, London to be updated sothat efforts are put to keep pace with changing market (Chandiok and Sharma, 2017). ResponsibilitiesListening to consumers: For developing marketing strategy its important to first knowwhat consumers want or require and how much they are willing to pay for it. Its responsibility ofmarketing team to get closer to clients of Langham Hotel, London to know what they expect andhow. They can perform surveys internally to enhance strategies and feedbacks from past orregular customers of hotel. Innovate: Consumers expect different product and services to be offered by organisation.Therefore, marketing staff is responsible to bring some new innovative ideas to advertiseproducts and services in market. Langham Hotel, London is operating in hospitality sector so it isresponsibility of marketing team to introduce innovative services and other promotional toolsfor customers to attract new guests and retain existing clients. This will ensure that businessobjectives are achieved effectively and hotel has competitive advantage in industry. Advance strategic plans: Its always beneficial for organisations to have predeterminedplans for near future for better strategies and their implementation. Langham Hotel, London cansave a lot of cost or be cost-effective if strategies are predetermined long time ago by studyingmarket and taking relevant assumptions for future (Biełuszko and Marciszewska, 2018).Marketing team can develop plans and strategies for coming months like if holidays season isstarting they can start planning and working on those plans to save cost efficiently and beproductivity. 2

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