Hospitality Marketing Essentials (Distinction Criteria)

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of hospitality function.......................................................1
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment............................................................................................................................2
TASK 2............................................................................................................................................3
P2: Key roles and responsibilities of hospitality and interrelationships between hospitality and
other functional units of an organisation................................................................................3
M2 Analyse the significance of interrelationships between marketing and other functional
units within a selected hospitality organisation......................................................................4
D1 Critically analyse the key elements of the marketing function and how they interrelate
with other functional units within a selected hospitality organisation...................................4
TASK 3............................................................................................................................................5
P3: Various organisation apply marketing mix to the hospitality planning...........................5
M3 Evaluate different tactics applied by hospitality organisations to demonstrate how
business objectives are achieved............................................................................................8
D2 Design a strategic marketing plan that tactically applies the use of the 7Ps and includes
measures for monitoring and evaluation to achieve overall marketing objectives................8
TASK 4............................................................................................................................................8
P4 Produce and evaluate a basic hospitality plan for an organisation of your choice............8
M4 Produce a detailed, coherent, evidence based marketing plan that applies the marketing
mix to meet marketing objectives for a hospitality organisation.........................................12
CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13

INTRODUCTION
In current business era, hospitality the common business activity in all business in order
to influence the customers and buyers in the market towards the organisational products and
services. hospitality is the business action which involves the promoting and selling the products
and services along with market research and advertising (Berkowitz, 2021). hospitality is highly
important for business to interact with their target audience and also to gain brand recognition.
The present report on hospitality essential will study about a multinational organisation Marriott
hotel. It is the British multinational hospitality organisation. The present report will discuss about
key roles and responsibilities of hospitality function and interrelation of the hospitality function
with other functional units of an organisation. Further in the report elements of hospitality mix of
two organisations are compared as per their organisational objectives. At last the report has
developed and evaluated basic hospitality plan.
TASK 1
P1 Key roles and responsibilities of hospitality function
hospitality is the wide concept with multiple function and each functions has some key
roles and responsibilities. In Marriott hotel, they have many hospitality functions performed by
the hospitality department such as selling, promotions, distribution, advertisement etc. All these
hospitality functions fulfil with some roles and responsibilities to meet organisational objectives
(Proctor, 2020). Some of key roles and responsibilities of the hospitality functions of the Marriott
hotel are discussed below:
Buying and selling of products: The primary role of the hospitality function in Marriott hotel is
to develop the strategies and tactics that can help in selling and buying of the goods and service
of the company that can satisfy the needs of the customers. Basically in this, the responsibility of
the hospitality function is to transport the goods to correct place where it can be distributed
among consumers.
Identify the needs and demands of the customers: The hospitality function of the Marriott
hotel also help in understanding and recognising the customers requirements through their
buying habits, taste, feedbacks and market survey.
Making profits: the hospitality function of the Marriott hotel devise innovative strategy to
increase the sales of the organisation which in turn leads to more profit. The hospitality team of
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the Marriott hotel develop the strategic hospitality plan with objective to increase the
organisation sales in order to make high profits.
Provide situational analysis: It is the role of the hospitality manager of the Marriott hotel to
provide the organisation with situational analysis in order to analyse the competitiveness and
also to refine the company's goals and objectives accordingly. This also includes the market
research for specific product to analyse market trends (Key and Keel, 2020).
It is critically evaluated that the hospitality functions in Marriott hotel perform their roles
and responsibilities as per the organisational objectives and align their research as the company's
requirements. It is also analysed that conducting situational analysis and hospitality mix is the
effective way to conduct the market analysis of the consumer goods market for the Marriott hotel
hospitality function to meet the organisation objectives. Hence, it is analysed that the roles and
responsibilities of the hospitality function in the Marriott hotel helps the company in gaining
competitive advantage also help in survival and keep the customer's satisfied with new products
and services.
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment
As there are several roles that are performed by management in context to the promotion,
advertising, selling, communicating, delivering services and performing actions. Hospitality
operations are responsible to manage the brand value of the business by which individuals can
simply get aware about the brand.
 Identify the requirement of the customers - It is important for the hospitality operations
to implement new tactics so that the management can effectively get closer with the
organizational visitors in respect to get more engagement of the consumers.
 Analyze the current trend and also monitoring the competition – It is termed as the
primary role that are perform as the hospitality operation by the management of Marriott
hotel.
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