Marketing Essentials - Task 3

Marketing Essentials
Task 3

TABLE OF CONTENTS
• Task 3
• 8. Produce and evaluate a basic marketing plan for an organization.
• 9. Produce a detailed, coherent evidence-based marketing plan for an organisation.
• 10. Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives.
• Conclusion
• REFERENCES

INTRODUCTION
Marketing is important for organization and through this whole organization is run their
activity and operation because it helps to all department. Through this organization also
make plan, analyst, implement and control so it makes plan through use of 7 P's of
marketing mix and its helps in increase sales. Cad-bury is the largest British
multinational company and its offer chocolate product, desert and beverage. This report
will be cover marketing plan, SWOT and PESTLE analysis and 7 P's

Produce and evaluate a basic marketing plan for an organization.
• Marketing plan is important for launch product so Cad bury launch new product that milk chocolates. It
has to make many different type of plan.
• Executive summary :- Cad-bury is very largest British multinational company. Its founded by
John Cad-bury in 1824. it offer dark chocolates and many different types of product but now it
launches milk chocolate because it is beneficial for children and adults.
• Mission and vision :- it has mission and vision that many people has health issue so they has
ban to eat dark chocolate so it is beneficial for all age group and all type of people can eat.
• Objective :- its new product launch has main objective is increase sales and revenue. It also
wants to popularity and attract more customers.