Hospitality Marketing Essentials - Costa coffee

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Roles and responsibilities of marketing function...................................................................3
P2 Relation of marketing functions with other functional units of organisation........................4
TASK 2............................................................................................................................................5
P3 Marketing Mix of Company..................................................................................................5
TASK 4............................................................................................................................................8
P4 Development of Marketing Plan of Company.......................................................................8
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Marketing plays an essential role in each and every business organization. Thus, it refers
to activities which helps company in promoting and buying or selling of a product or service.
Whereas, it includes advertising, selling, and delivering products to consumers. The main
objective of marketing function is to increase sales of company. This report is conducted on
Costa coffee which is an largest coffee chains in United kingdom. Although it is founded in 1971
by Bruno costa and Sergio costa and it is an coffee house chain of subsidiary of American
company i.e. Coca Cola. Its spread their operation and offerings in across 31 countries with this
coffee chain (Aschemann-Witzel, and Normann, 2016). This present report considers different
role and responsibility of marketing function and the relation of different marketing function
with other function or organisation. Along with this, report discussed the marketing mix of costa
coffee by comparing its competitors. At last marketing plan is developed for achieving the
organizational objective in effective and efficient manner.
TASK 1
P1 Roles and responsibilities of marketing function.
The marketing function is most essential part in every business organization, which help
top level management in promoting and branding of their company as well as their offerings.
Although it plays an vary different various role and responsibilities in business. Some of the
roles of marketing are, Market research, Analysing collected information, developing strategies,
Marketing campaigns, promotional activities, risk taking, storing, transporting, selling, market
information, Using customer centric approaches, marketing planning and many more (Bai and
Chang, 2015).
Market research: The main role of marketing is researching, as it plays an very essential
and crucial role in company. In context of cost coffee, the main role of marketing department is
to do research about target market, as they have to analysis market and do the research of
companies offerings. If its talked about the responsibility of this function, it can be said that, its
responsibility is to analysis the market as well as their targeted potential customers and collect
the important relevant & information which help company in enchaining offerings.
Formation of strategies: The another main function of marketing department is
formulating the effective strategy. After analysing and collecting the information, it is required