Hospitality Marketing Essentials Assignment : Four seasons

Hospitality Marketing
Essentials

Table of Contents
INTRODUCATION........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Roles and responsibility of marketing functions...............................................................3
P2 Role and responsibility of marketing related to the wider organisational context............5
TASK 2............................................................................................................................................7
P3 Examine the marketing mix to improver the organisation growth and to achieve the
objective in best way..............................................................................................................7
TASK 3............................................................................................................................................9
P4 Primary marketing plan for Four seasons hotel................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCATION
Marketing is a tool which help the organisation to introduce there product in the market.
Busying and selling of products is depends on the need and demand of market. Marking is done
by advertisement, by newspaper, by social media and many other important factors which
increaser selling and buying of products. Marketing play an important role in ever organisation.
Mostly profit of every organisation is depends on effective marketing (Achrol and Kotler, 2012 ).
It also help in build relationship between organisation and its users. In this report Four seasons is
the base organisation which is founded in 1960. it is a international luxury hospitality
organisation and its headquarter is in Toronto, Canada. So they are focusing on roles and
responsibility of marketing function in contextual of this organisation. They also discuss
marketing mix and primary marketing plan of four seasons hotel. Beside it they discuss role and
responsibility of marketing related to the organisation and comparison of two hospitality
organisation with the help of marketing mix.
TASK1
P1 Roles and responsibility of marketing functions.
It is the basic purpose of marketing to introduction innovation product and services with
the market and fulfil the requirement of there customers. Buying, selling, transferring, exchange
of product and services are the basic function of marketing. In the context of Four season hotel
with the help of marking function they provide a effective environment for customers (
Aschemann-Witzel, de Hooge and Normann, 2016). This organisation focus on every
requirement of there customer and provide them sanctification by there services. This hotel
provide its services on international level and cover a big party of market share. So marketing is
helpful for the organisation in various manner and these concepts of marketing are as given.
The marketing concept: It is the basic concept of marketing because market place is the
main attraction point for the customers. Organisation focus on its current and future activities for
manage the requirement of there customers. By using many new strategy an organisation can
attract more customers of the organisation. The evaluate the future trends according to the
current trend. In context of four seasons hotel it has been analysed that these concept of

marketing is important for target achievement. With the help of this four seasons hotel provide
effective services in hospitality industry. With the help of this Four seasons hotel can explore its
business on a big scale.
The product concept: This concept of marketing is totally depends on loyalty of the
customer for a particular product. In this condition price and quality of the product is not effected
on there buying behaviour (Bai and Chang, 2015 ). Organisation also launch new product
according to different category customers. In context of four seasons hotel they also provide
services according to the taste of customers. These various of services is also increase goodwill
of this hotel in hospitality industry. They also analysis the trend and launch provide services
accounting to that.
Content marketing: It is also a important part of marketing. With the help of content
marketing organisation can promote there product and services by blogs and videos. By this an
organisation cant done promotion of there product and services but they can increase interest of
customers for product. Four seasons hotel also focusing on this concept of marketing and build
strong base of customers. It has been analysed that Four seasons hotel use this marketing concept
and increaser the demand of there product and services.
Social media: It is the small part of content marketing. Social media is uses by every
people and it is the easy way of marketing. With the help of this marketing strategy an
organisation can build a strong brand image in effective manner which help them in target
achievement. Four seasons hotel also use this strategy for marketing and build a strong customer
base. Now days Instagram, whatsapp, Facebook is Mosley uses by the customer. By provide ads
on these applications Four seasons hotel increase market share of the organisation ( Baker and
Magnini, 2016).
There are some roles and responsibility of marketing functions are as given in brief and
those are as.
Marketing research: With the help on market research an organisation can collect
indfo5rmantion about customers requirement and productivity. By this they can analysis the
future opportunity and problem related to the production. Four seasons organisation is also
focusing on this strategy of market research to know the actual condition of the market in
hospitality industry. Mostly market research is done with quantitate and quality mothers. Four