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McDonald's Marketing Essentials: Doc

   

Added on  2020-12-29

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Marketing Essentials
McDonald's Marketing Essentials: Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1. Roles and Responsibilities of Marketing Function...............................................................1P2. Marketing inter relation with other departments..................................................................3TASK2.............................................................................................................................................5P3. Comparison of two organisations regarding marketing mix to marketing planning process.....................................................................................................................................................5TASK 3............................................................................................................................................8P4. Evaluation of Basic Marketing Plan for McDonald's...........................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
McDonald's Marketing Essentials: Doc_2
McDonald's Marketing Essentials: Doc_3
INTRODUCTIONMarketing is a set of activities and process of creation, communication, and exchangeoffers that have value for customers and society at large. It is a process of distributing goods andservices from seller to buyer (Baker and Magnini, 2016). Marketing essential considermarketing mix, supply chain management, competition, demand and supply etc. This report isbased on McDonald's is an American fast food industry which was founded in 1940. itsheadquarter is located in Chicago, USA. It provide service in worldwide area. Main products ofMcDonald's are hamburger, French fries, deserts, soft drink etc. This project will discuss aboutroles and responsibilities of marketing functions and its interrelationship with other departments.Apart from this, there is a discussion of marketing mix between two organisation. At last, a basicmarketing plan is produce and evaluate for a company.TASK1P1. Roles and Responsibilities of Marketing FunctionMarketing is a process of buying and selling of goods and services where main aim ofseller is to earn maximum profit and satisfy need of customer. There are mainly four concept inmarketing such as marketing concept which focuses on need of audience, production concept isdeals in production, social concept is is focuses on welfare of society and selling concept is dealsin sale of goods and services. McDonald's is deals in food, soft drink and beverage sector and itsmain aim is to attract customers and earn maximum profit.Current TrendsAs per current market trends companies are focuses on customers demand which ischanging time to time and meet customers demand to gain long term sustainability in market(Griffitts, 2016). McDonald's is using trends of current market such as online marketing, sale andadvertisement of products through social media is most popular in current market scenario.Future TrendsFuture market trends is depends on art and science which are the key of success.McDonald's should use digital marketing to satisfy customers demand and meet with futuremarket trends. It enhance the brand of an organisation and firm will expand at global level. Thiswill helps to retain long run in market with maximum profit.Overview of Marketing Processes1
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