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Roles and responsibilities of marketing function within Ritz Carlton

   

Added on  2020-10-05

14 Pages3878 Words241 Views
Hospitality marketingessentials

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1Roles and responsibilities of marketing function within Ritz Carlton........................................1Discussing roles and responsibilities of marketing relating to wider organisational context.....2Analysing roles and responsibilities of marketing in context of marketing environment..........4Analysing significance of interrelationships between marketing and other functional units ofRitz Carlton.................................................................................................................................5Critical analysis of key elements of marketing function and their interrelation with otherfunctional units............................................................................................................................6LO2..................................................................................................................................................6Comparing ways in which different organisations apply marketing mix to marketing planningprocess.........................................................................................................................................6Evaluating tactics applied by Ritz Carlton..................................................................................9LO3..................................................................................................................................................9Developing basic marketing plan................................................................................................9Producing detailed, coherent, evidence-based marketing plan.................................................10Designing strategic marketing plan by using 7ps.....................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13Online .......................................................................................................................................14

INTRODUCTIONThe term marketing is defined as an act as well as process in order to buy and sell goodsand services. It also means to create advertisements for a product (Burmann, Piehler and Löwa,2015). Thus, in following report, Ritz Carlton has been taken into consideration. It is anAmerican company that has 91 luxury hotels and resorts in 30 countries and territories.Thus, in following report, roles and responsibilities of marketing functions and theirrelation with other functional units has been discussed. Further, comparison has been donebetween two competitors i.e. Ritz Carlton along with Hilton with help of marketing mix. Thus,basic marketing plan and tactics applied by Ritz Carlton has been highlighted.LO1Roles and responsibilities of marketing function within Ritz Carlton.Marketing functions is a term that mainly starts from identifying the needs of customersand end with satisfying those needs of them (Davis and et.al., 2018). The functions that areuniversally involved in marketing are buying, selling, transporting, storing, standardizing,grading. It also includes financing, risk taking and securing information of market. The mainfunction is promoting goods or services in such way that it helps in attracting customers towardsthe organisation.Hospitality organisationThe term hospitality industry refers to as broad category in which different services areincluded as lodging, event planning, theme parks, transportation, cruise line, travelling andadditional fields with tourism industry (Dzhandzhugazova and et.al., 2016). Ritz Carlton is anAmerican company that basically operates hotel chain that is luxurious. It is a subsidiary ofMarriott International.Location and activities of hospitality organisationVarious activities have been undertaken in Ritz Carlton as the yoga warrior where peopleexperience truly unique workout that blends yoga poses that are traditional having gracefulmoves. They also undertake pottery classes which includes creating own masterpiece such ashcontainers, jewellery holder or candle holder. It is headquartered in Chevy Chase, Maryland, thatis located inn Washington, D.C.Roles & ResponsibilitiesHow is it executed in the selected Organisation1

1. PromotionMarketing manager of Ritz Carlton has to attract customersby running promotions during certain times. They mustpromote through different channels that includes advertisingthrough television or social media. They must include clearand true information about products or services they areoffering to guest.2. PriceThe manager of marketing has to manage the priceaccordingly so that it helps in attracting customers towardsRitz Carlton at one instance.3.Service managementThe marketing manager collects information about therequirements of the audience and accordingly distribute ormanage services. Thus, they have to share informationregarding this with other employees in order to offerexcellent service to customers.4. DistributionThey should have excellent communication skills in order todistribute the desire and needs of the customer at time. Thedistribution should be in such way that it helps customers inchoosing Ritz Carlton.Discussing roles and responsibilities of marketing relating to wider organisational context.Marketing is an important tool in modern business organisations as it involvesunderstanding the customers and their demand in marketplace, build relations with them thatleads in achieving higher profit. Thus, roles and responsibilities of marketing with ortherdepartments has been discussed as per following context.Marketing and Food and beverageIn terms of food and beverage the role of marketing manager is to boost the brand so thatit will help them to convince customers to select this particular service rather than any otheravailable (HHSA and Verma, 2015). Thus, it includes following elements as are- 2

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