Roles and Responsibilities of Marketing Function within Marriott

Hospitality marketing
essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Key roles and responsibilities of marketing function within Marriott........................................1
Roles and Responsibilities of marketing relating to wider organisational context.....................2
Analysing roles and responsibilities of marketing in context of marketing environment..........4
Analysing significance of interrelationships between marketing and other functional units
within Marriott............................................................................................................................5
Critically analysing key elements of marketing function and their interrelationship with other
functional units............................................................................................................................6
LO2..................................................................................................................................................7
Comparing ways by applying marketing mix to marketing planning process............................7
Evaluating different tactics applied by Marriott in marketing ...................................................8
LO3..................................................................................................................................................9
Developing basic marketing plan................................................................................................9
Detailed coherent evidence based marketing plan....................................................................10
Designing strategic marketing plan...........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Online........................................................................................................................................12

INTRODUCTION
The term marketing refers to set of activities and various process involved in creating,
acting, delivering and exchanging goods and services that has value to society and customers
(Bowie and et.al., 2016). Thus, in following report, Marriott has been taken into consideration. It
is a leading hospitality industry. It has number of branches all over the world.
Thus, in following report roles and responsibilities and its relation with other functional
units has been discussed. Further, comparison between Marriott and Sheraton Hotels and Resorts
has been done with help of marketing mix. Thus, it also highlights on basic marketing plan and
tactics applied by Marriott.
LO1
Key roles and responsibilities of marketing function within Marriott
Marketing function is a role that helps organisation in identifying needs and requirements
of customers and later satisfy them (Cengiz and et.al., 2018). The main function of marketing
manager is to promote the products in adequate way by comparing with other brand so that it
helps customer to attract towards their brand.
Hospitality organisation
Marriott international is a hospitality industry that is multinationally diversified that
manages and franchises portfolio of hotels and lodging facilities broadly. It is the largest Hotel
chain in whole world having property of more than 6,500 in 127 countries. Thus, hospitality
organisation is defined as a category of fields within service industry in broad manner that
includes lodging, event planning, theme parks, transportation, travelling and many more
additional fields that is included in industry.
Activities undertaken and its Location
Marriott hotel has 11 branches from across key town, city and countryside. The activities
that has been offered by Marriott hotel are an ideal location that helps tourists for resting and
relaxing themselves. They also offer indoor and outdoor pools where visitors can soak
themselves in rays. Further it also includes internet on pool deck as a complimentary along with
casual dining. Marriott England also offers various sport activities and bar facilities that make
them feel refreshed.
Roles & Responsibilities How is it is executed in the selected Organisation

1. Distribution Marketing manager of Marriott has to distribute services from
management to customers. Thus, as per the needs of tourists
they must select specific channel and supply services to them.
2. Promotion
They must promote their services through various channels
available in order to attract tourists towards their hospitality
industry. Promotion includes advertising on television, internet
or various other sources to which visitors are attracted and uses
more. Promotion must include clear information regarding the
services Marriott offers top tourists.
3. Selling Marketing manager of Marriott has to communicate directly
with potential customers in order to determine their
requirements and fulfil their needs and desires accordingly. This
helps the cited hotel to increase their profitability.
4. Product service
management
They have to manage product and services by designing,
developing, maintaining, improving and acquiring them so that
they meet needs of tourists in adequate way.
Roles and Responsibilities of marketing relating to wider organisational context.
Marketing is set of activities and institutions. It is process to create, communicate, deliver
and exchange offerings that has value to customers or clients to a large extent (Davis and et.al.,
2018). Thus, it is also primarily based on thinking about the needs and requirements of the
targeted customers. Further, roles and responsibilities of marketing has been discussed as per
following context-
Food and beverage
The role of marketing manager in terms of food and beverage includes convincing
customers about having high quality item in place of other. Thus, it turns around various
elements that helps customers to attract towards particular hotel.
 Brand Positioning of Marriott- The selected hotel has to make customers or population
aware about foods or meals they are offering. Marriott should also position its brand in
market in terms of having the best product or service from any other in particular area.