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Hospitality Operations Management Assignment (DOC)

   

Added on  2020-09-17

9 Pages2302 Words54 Views
Hospitality OperationsManagement

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1LITERATURE.................................................................................................................................1Analysis of Pacific Coffee..........................................................................................................1SWOT.........................................................................................................................................1Application of 5 performance objectives into Pacific coffee......................................................2Capacity management (Improvement in quality and process design)........................................3RECOMMENDATION AND CONCLUSION...............................................................................4The balance scorecard.................................................................................................................4The service quality......................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTION Hospitality operations management plays very important role in business to provideeffective services to each customer. It also maximises amount which obtains to produce orconsume in systematic manner (Chan, Lacka and Lim, 2017). In this context, present report isbased on Pacific Coffee company which committed to serve coffee to Hong Kong people andfostering deep loyalty for customer. For gaining insight knowledge of the company, reportcovers assessment of company and SWOT analysis. Furthermore, it includes 5 performanceobjectives into the organisation. Moreover, report also provide recommendation to the companyto enhance performance in significant manner. LITERATUREAnalysis of Pacific CoffeePacific Coffee company provide effective services just like five-star enterprises to theircustomers who love it and also loyal for the businesses. At different branches of company uniquefeatures are applied by the company for developing effective results (Mostajer Haghighi, Baumand Shafti, 2014). This organisation opened its first branch in 1992, providing world class coffee.It helps in satisfying customers and growing demand for special coffee beverages. Mainly thechosen organisation dealing with 124 outlets in the operations to enhance brand performances forexpansion of functions. SWOTIn order to develop effective results, Pacific Coffee Company need to assess their internaland external environment for enhance profitability and revenues. In this context, SWOT analysiscan be conducted in business:StrengthPacific coffee is the profitable enterprise which earns more money in the business unit.Their profits continuously increasing day by day. It is the regional coffee brand which buildreputation for fine products and services (Cohen and Olsen, 2015). The company has almost 98cafes and shops in more than 8 cities. With serving effective services, the company raising theirefforts which dedicated to several kinds of people such as disable, children, etc. It makes verypositive image of the organisation in front of customers. 1

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