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Marketing Plan - Hong Kong Television Network limited

   

Added on  2020-10-04

13 Pages3419 Words594 Views
Marketing Plan

Table of ContentsINTRODUCTION...........................................................................................................................1ANALYSIS OF CURRENT STATE..............................................................................................1Organisation purpose, mission, strategy and goals.....................................................................1Current and Target audience market...........................................................................................2SWOT Analysis..........................................................................................................................2FUTURE STRATEGY....................................................................................................................3Areas of opportunity for improvement and examining range of possible action........................3RACE outlines advocated Smart Insights of stated plan............................................................4Outlining resources.....................................................................................................................5Stating priorities and reasons for them........................................................................................6Challenges and methods to overcome.........................................................................................7Outlining proposed strategies and key success indicators..........................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing plan is the comprehensive document that contains the blueprint of the series ofactivities that will takes place in order to advertise the particular product or the wholeorganisation to the target market (Armstrong and et.al., 2015). In accordance with this context,the following report will present the marketing plan of Hong Kong Television Network onlineshopping mall. The organisation was established in 1992 possesses extensive and successfulexperience in telecom market liberalisation. In this context, the organisational core values alongwith vision, strategic goals and mission will be described in this report. The targeted audience ofthe organisation will be identified in this marketing plan. With the help of SWOT analysis, thestrengths, weaknesses, opportunities and threats to organisation will be identified. Eventually,the future strategy will be proposed in this assignment, that will help the management oforganisation to ignite the plan in action effectively and efficiently.ANALYSIS OF CURRENT STATEOrganisation purpose, mission, strategy and goals1Illustration 1: HKTV Mall (Source: HKTV Mall, 2018)

Hong Kong Television Network limited also known as HKTV mall is the onlineshopping organisation which was established in 1992 (Company Profile. 2018). It is the one stopstore where the users can make purchase at any time and from any place within Hong Kong. Thecompany is known for providing efficient and quick services to the customers. Core PurposeTo face the competition, formulates extensive strategies and gain competitive advantage.To establishing and advancing telecommunications technologies so that public can bebenefited.To fulfil the desire of Self-Actualization and "to become everything that one is capable ofbecoming".Core ValuesTo look for endless transformations in order to make more and more improvements in theproducts, services and work process even when the change is painful (Vision. 2018).Continuous working till the last customer complaint resolved.MissionTo provide the effective and efficient quality of products and services which helps infulfilling the needs and expectations of the customers so that the organisation will able toprosper in the competitive environment.StrategiesTo make changes as per the needs and times so that continuous improvements can bemade in the organisation.Work in a manner which helps in increasing the overall satisfaction within and outsidethe organisation.GoalsTo become the market leader in online shopping organisation.To increase the number of stores in the region.To provide maximum customer satisfaction.Current and Target audience marketThe current and target customers of the organisation is the young and digital generationmostly lies between age of 18-30 years who tends to spend most of the time doing online2

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