Hospitality Revenue Management

0Running head: HOSPITALITY REVENUE MANAGEMENT
HOSPITALITY REVENUE MANAGEMENT
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1HOSPITALITY REVENUE MANAGEMENT
Introduction
Tourism in Singapore contributes majorly to the gross domestic product of the company.
Being the vibrant global city, tourism in it plays an essential role. It contributes total of 4% to the
entire gross domestic product in Singapore. Tourism in Singapore is considered to be among the
important economic pillars along with the usage of long term strategic planning, forging
partnership and igniting innovation (Overview | STB. 2019). Tourism in Singapore provides the
local residents an enhancement in the quality of life and provides a diversity of all the leisure
activities which enables it to create a homely environment. Therefore, tourism ensures
excellence. The main aim of this assignment is to analyze the facilities and the additional
facilities that are provided by the selected organization that is Holiday Inn hotel (Mid tier). It
introduces to the selected organization and its accommodation facilities (Barsky & Nash, 2016).
It recommends the market segments and the distribution channels, the sources of business that
the selected hotel can use to reach out the target audience(Overview | STB. 2019). Further it
analyzes the direct competitors and the ways in which the hotel can compete with them. It
identifies the events that can be targeted to secure the business.
1. Hotel facilities
Holiday Inn hotel has over1200 hotels all over the world; it is a widely recognized lodging brand
all across the world. Holiday Inn hotel provides exceptional service that would be required by the
business travelers or the tourists from across the world (Overview | STB. 2019). Holiday Inn
hotel offers a comfortable atmosphere for the guests and the visitors so they can relax and enjoy
the various facilities and the amenities that are provided by the hotel (Boone, 2017). The casual

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atmosphere and the facilities like the onsite business facilities, room service, kid suites rooms,
stay free programs in the hotel. These features demonstrate the long standing commitment of the
company by serving the tourists and the guests. This has helped Holiday Inn hotel to establish
itself as a brand.
Facilitates and the Amenities that are provided:
 It offers the travelers with swimming pool
 It provides them with luggage room facility
 It offers them a well equipped Gym for the fitness conscious customers
 They provide the guests with safe deposit lockers in each room
 Each room contains hair dryer, tea and coffee maker, two 1litre water bottles
 Free access to Wi-Fi
 They welcome any non-alcoholic drinks and beverages
 They provide access to wheel chair facilities for its differently able guests
 They also provide iron and ironing board in the room
The rooms can be classified into various types in other to suit different types of guests and
visitors such as Plaza garden and pool view, deluxe rooms, Garden suite, and sunset suite.
Different rooms come under different price range (Cai & Hobson, 2014). Other facilities such as
Spa and Gym are also provided to its guests and visitors.
2. Market segments and distribution
Geographic segmentation: It is recommended that Holiday Inn hotel target the central business
areas, in and around the super market places so that it can be convenient for the guests and the
visitors purchasing the service, easily access to the various utilities. The central business regions