Hospitality Strategic Management Reports

RUNNING HEAD: HOSPITALITY STRATEGIC MANAGEMENT
HOSPITALITY STRATEGIC MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

HOSPITALITY STRATEGIC MANAGEMENT1
Table of Contents
Organisational culture:.....................................................................................................................2
Mission statement:...........................................................................................................................2
Key success factors:.........................................................................................................................2
Porter’s five forces:..........................................................................................................................3
The threat of new entrants:..........................................................................................................3
The threat of substitute:...............................................................................................................4
Bargaining power of suppliers:....................................................................................................4
Bargaining power of buyers:.......................................................................................................4
Competitive rivalry in the industry:.............................................................................................5
SWOT analysis:...............................................................................................................................5
Strengths:.....................................................................................................................................5
Weaknesses:.................................................................................................................................6
Opportunities:..............................................................................................................................6
Threats:........................................................................................................................................6
Strategy identification:.....................................................................................................................6
Recommendations:..........................................................................................................................7
References:......................................................................................................................................9

HOSPITALITY STRATEGIC MANAGEMENT2
Organisational culture:
By analysing the case study it can be said that the organisational culture followed by the
Rosen Hotel and Resort can be characterised as clan organisational culture. Clan organisational
culture creates a tribe like corporate environment which relies on consensus and shared
objectives and values (Harris, 2017). By following this organisational culture this organisation
achieve certain benefits which are the increase of productivity, smooth business growth of the
organisation, appropriate communication, prioritise innovative ideas and feedback, and healthier
work atmosphere. The authority of the Rosen Hotel and Resorts not only support its employees
but also help the employee to achieve its objectives (Harris, 2017). In difficult times, the
employee of this organisation gets help from this organisation. The level of care, provided by
this organisation for its employees, reflects in real service of this hotel. This organisation
believes that the flow of idea and suggestion is important for the success of a business
organisation. Management of this organisation can motivate the employees to share innovative
ideas freely (Harris, 2017).
Mission statement:
The mission of this organisation is to provide the industry-leading hospitality experience.
The officials of this organisation are committed to providing high-quality hospitality product,
exceptional guest services with honesty and integrity, unmatched value. This organisation is
interested in the constant development of the industry and enhancement of the community
(Harris, 2017).