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Hospitality Students’ Perceptions of Sustainability Assignment

   

Added on  2021-04-21

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Running head: HOSPITALITY STUDENTS’ PERCEPTIONS OF SUSTAINABILITYHospitality students’ perceptions of sustainabilityName of StudentName of UniversityAuthor Note
Hospitality Students’ Perceptions of Sustainability Assignment_1
HOSPITALITY STUDENTS’ PERCEPTIONS OF SUSTAINABILITY1Table of ContentsIntroduction......................................................................................................................................2Literature Review............................................................................................................................2Research Questions..........................................................................................................................3Research Methods............................................................................................................................3Key themes......................................................................................................................................4Conclusions......................................................................................................................................7References........................................................................................................................................8
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HOSPITALITY STUDENTS’ PERCEPTIONS OF SUSTAINABILITY2IntroductionHospitality industry is one of the largest industries in the world with a globalcontribution of $7.6 trillion (US) in 2016 having immense effect on social wellbeing being a keycontributor to revenue and job generator (Statista, 2016). However owing to its nature, it provesto put a lot of pressure on the ecology. Sustainability is the idea which emphasizes that humanactivity ought to be mindful of its actions to ensure conservation of the ecological balance andnatural resources. Deloitte underlined the importance of sustainability as, “Rising populationsand increasingly scarce resources will provide a challenging business environment in whichsustainability will need to be embedded within all facets of the industry, rather than regarded as astandalone issue.”(Deloitte, 2014, p. 41)This research aims to investigate the perception of students of hospitality and tourism,who constitute the future workers of the industry and in that context, the presence of potentialgender based differences. The insight gained is expected to aid educators regarding how theyshould approach sustainability education to instil the concepts to the future generation, ensuringthat the industry could be better equipped in operating by keeping in mind the idea ofsustainability.Literature ReviewEagle et al. (2015) reported on a longitudinal study targeting undergraduate businessstudents’ understanding of sustainability in business and highlighted a tendency of subjects toremain oblivious to their own capacity for exacting change and potential impact they could havein tackling environmental and sustainability challenges and thus being unwilling to changelifestyles. Reid, Petocz & Taylor (2009) addressed a very specific challenge that exists withregard to implementing a curriculum which tackles sustainability issues in business educationcourses. They revealed that while some students of business do have considerable depth ofunderstanding regarding sustainability and its need, many were naive and unaware of the fullextent of its implications. Some had a limited understanding of sustainability as merely the act ofensuring continuity. Although, they did find evidence of students who viewed sustainabilitypractices as a moral responsibility towards coming generations. Focusing on existing scope ofsustainability education, Wiek et al. (2013), appraised the opportunities in international
Hospitality Students’ Perceptions of Sustainability Assignment_3

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