Organisational Profile of Science Museum Group (SMG)

This report discusses an organisational profile of Science Museum Group (SMG) including its objectives, consumer trends, sustainability performance, financial operations, SMG governance, key stakeholders, and current issues.

HOSPITALITY, TOURISM
AND EVENTS
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organisational profit....................................................................................................................3
Objectives....................................................................................................................................4
Consumer trends..........................................................................................................................4
Sustainability performance..........................................................................................................5
Financial operations.....................................................................................................................6
SMG governance.........................................................................................................................6
Key stakeholders..........................................................................................................................7
Current issues...............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality, tourism and event industry is growing day to day, and this industry is
currently giving great contribution in all over development of the UK’s GDP (gross domestic
products). Currently businesses which works under this industry are able to generate huge profit
margins in market place. After seeing great growth opportunity to the industry of hospitality,
tourism and event, many people have started their new venture in this industry (Armstrong and
et.al., 2018). This report discusses an organisational profile of Science Museum Group (SMG).
The science museum group is basically a non-departmental public body that has sponsored by
the United Kingdom’s department of culture, digital, sports & media. Report discusses major
objectives of SMG as well. Some other factors and aspects of science museum group also has
been discussed in this report, like; consumer trends, sustainability performance, finance, key
stakeholders and current issues etc.
MAIN BODY
Organisational profit
SMG (science museum group) is generally a collection of different British museums that
is comprising; the science museum of South Kensington (London), the national railway museum,
locomotion, the science museum and industry of Manchester, the national science and media
museum, etc. Currently Mr. Dame Mary Archer is the chairman of SMG in the United Kingdom
who has completely appointed by prime minister of country Mr. David Cameron. The SMG is
fully loyal to the contemporary practice and history of medicine, science, industry, technology,
media etc. of the United Kingdom. Over 5 million people visits each year in the country to see
different museums of science museum group. This is group of museums was established on the
basis of National Heritage Act (1983) for perfectly managing different museums of science and
industry. Prior to April 1st, 2012, this group was called as the NMSI (national museum of science
and industry).
Currently charity, donation, public tax etc. are major sources of funding to SMG which
enables to top-level management of this group of museums for running its various operations and
activities in a proper channel (Science Museum Group, 2020). According to different travel

blogger and vloggers, museums which comes under the command of SMG are very informative
and attractive places in the United Kingdom for a tourist. Currently many travel websites, like;
trip advisor and Expedia also suggest to different people for visiting different of science museum
group.
Objectives
Some major objectives of Science Museum Group have been mentioned below;
 For caring, preserving and adding to the different objects in its exclusive collections.
 To secure objects which are exhibited for the public.
 To secure different exclusive objects which are available for persons who are seeking for
inspecting them in the connection with research and study.
 To promote understanding and enjoyment of technology and science publicly for the
development of these subjects.
 To attract maximum tourists and visitors in museums in order to increase the revenue of
UK’s tourism, hospitality and event industry.
 For passing the knowledge of science and technology from one generate to another.
Mission and vision
The main mission and vision of SMG is to develop the standards and levels of science
and technology of the United Kingdom and its people at the international level (Braun, 2019).
Basically, museums which comes under the command of science museum group fully promotes
science and technologies subjects, which is very great thing in order to innovate many new
technologies in the UK.
Consumer trends
Consumer trends always highly affects to top-level management of science museum
group, because the management at group mostly follows consumer trends as well market trends
for making its various museums very favourable and attractive for different visitors (ANNUAL
REVIEW 2019-20, 2020). For example; currently most customers or visitors like to visit in only
such places which are fully anti corona virus infection. Suppose, nowadays a customer like to
consume food products from that restaurant and food company where existing management is
properly fulfilling all obligations of fighting against Covid 19, like; providing sanitizer facility to

people, using corona kit, checking everyone’s temperature etc. In this situation, upper
management of group also need to follow this consumer trend in its workplace for attracting
maximum visitors and tourists in this pandemic situation as well. For example; it can provide
sanitizer to all people, like; visitors, employees and staff etc. for protecting them from the
infection of corona virus.
On the other side, group can start to check temperature of all visitors as well for ensuring
that existing visitor has no symptoms of Covid 19 In this situation, after taking all precautions of
corona virus pandemic, upper management of science museum group can simply attract many
people in its museums, because now people like to visit only such places where existing
management is caring for its visitors’ health (Demirag, 2018). This behaviour of people,
customers or visitors is currently highly trending in market place, in which the management of
group have to follow this consumer trend to achieve better outcomes.
Sustainability performance
Existing management and administration of SMG is able maintain an effective
sustainability in it’s all museums performance (Gregory, 2019). Basically, all museums which
comes under the command of SMG has gained excellent performance in the last few years of
operations, because present upper management of group has skills to perfectly manage, direct
and monitor its various activities of museums in a proper manner. Top-level management of
group is completely aware about the positive impact of sustainable performance, because when
any organisation systematically manages its performance, then it can simply achieve sustainable
growth in market place. For day to day improving performance own different museums, existing
management of group has hired different skills and talented employees, who makes different
productive strategies to it’s all museums for continuously developing own performance in market
place. Currently sustainable performance in all museums of group is very necessary to achieve
excellent growth in market place, so that upper management of this group has focused on
implementing changes in its various museums after analysing consumer trends, because this is
important to SMG to attract maximum visitors. After conducting these practices, the group can
simply gain sustainable growth. Chairman of SMG Mr. Dame Mary Archer knows that, currently
many museums and tourists’ destinations exist in the United Kingdom, in which it is necessary to
him for implementing some productive strategies for attracting maximum tourists and visitors

towards museums which comes under his command (Ledgerwood, 2017). After considering
these all factors, he can simply achieve sustainable performance as well as sustainable growth in
tourism, hospitality and event industry.
Financial operations
Each organisation or group has always need of fund for successfully implementing
different decided activities and operations. In this situation, as a non-departmental public body,
the upper management of SMG also has required to raise fund from different sources for
properly running its various operations in the UK’s industry of tourism, hospitality and event
(Annual Report and Accounts 2018–19, 2019). In this situation, group’s upper management
mostly need to make a specific plan to financially operate its different operations in market
place. With 25 effective and skilled employees and a head of finance are properly managing
different financial operation, business support services and financial reporting in the SMG. The
head empowers colleagues for making financially-robust decisions of business. The head
supports activities of income generation, and these all activities very positively affects to
financial operations of group. Proper finance is very necessary to group of museums for
attracting maximum tourists and visitors, in which here top-level management uses different
potential sources of funding to get funded. For example; currently charity, donation, taxation etc.
major funding sources to SMG, in which it has raised huge fund through these all sources of
funding to properly run its various operations. The group has raised fund from selling the tickets
of museums as well to various visitors and tourists.
The science museum group is funded by the local government as well (Long and Inbar,
2016). Basically, when government of the United Kingdom prepares a yearly budget, then it
mentions that fund also in this budget which it needs to provide different governing tourists
destinations and museums etc. However, local government uses that fund to various museums
and destinations, which it has raised by imposing taxation obligations on local people and
businesses. These are some key ways which SMG uses to get funded for implementing own
different activities in the UK’s tourism, hospitality and event industry.
SMG governance
SMG is completely a governing body which operates on the basis of UK government;
rules & regulations and guidelines (Mallin, 2016). Currently existing government of the United

Kingdom has full right to implement any change in this group of museums, because it is a
government funded group which has established to promote the culture, engineering, technology
in across the nation. Present chairman of group also has appointed by the UK’s prime minister,
and that’s why chairman has always required to follow various guidelines of local government to
operate its various activities and operations in market place. Chairman is main in charge for
reporting to local government about any changes, staff reports to chairman etc. This is the
procedure to report seniors on SMG. Government of country always provides appropriate fund to
this group for implementing such activities in workplace which it has mentioned in its yearly
plan. In case, if any factor or aspect negatively affect to operations of group, then the chairman is
responsible share this thing with upper governing office (TOP TECHNOLOGY TRENDS FOR
2020: WHAT IT MEANS FOR MUSEUM AND NONPROFITS, 2020). This is necessary to run
all operations of museums very effective. On the other side, when the management of this group
wants implement any change in order to developing different museums, in which it needs to
inform in this condition as well to government. Basically, science museum group is responsible
to provide daily report to local government about its operations.
Key stakeholders
Currently government, visitors and tourists, suppliers, employees, local people etc. are
major stakeholders of the SMG (science museum group). These all stakeholders always affect to
the decision-making of top-level management of SMG (ANNUAL REVIEW 2019-20, 2020). In
this dynamic and modern world, top-level management at of each tourism place has required to
maintain great relationship with its different stakeholders for successfully running its various
operations in market place. The implications of these all stakeholders on science museum group
has been mentioned below;
Government: Currently this group of science and industry museums is completely owned by the
local government of the United Kingdom. For example; currently Mr. Dame Mary Archer is the
chairman of SMG who has appointed by existing prime minister of the country Mr. David
Cameron. It means, government of the UK has managed, controlled, monitored this group in
country, and that’s why upper management of this group is responsible to take orders from
government to implement any change in daily operations of all museums.

Visitors and tourists: Visitors and tourist are also major stakeholders of SMG, because they are
the people gives chance to group for earning excellent return (Otter and Wetherly, 2018).
Basically, top-level management of this group decorates its different museums only for
providing excellent experience to different tourists and visitors. Basically, when any visitor visits
museums of group, then it has required to buy tickets, and this is the ways of group for earning
some fund. However, group mostly invests all earned fund in its development and improvement
of various museums.
Suppliers: Supplier also can be considered a key stakeholder of SMG, because they provide
different items, goods and products for successfully running various operations of group. For
example; the group has decorated its different museums with effective lighting and colourful
bulbs, so that there are suppliers supplies such items to group’s upper management for making
all museums very effective.
Staff or employees: Employees or staff are also major stakeholders of this group, and upper
management of science museum group can’t run its different operations without its existing staff
or employees. For example; staff within various museums guide to different visitors for when thy
has any query. On the other side, staff within museums contributes in maintaining a safe and
secure environment for different visitors and tourists (Agyeman, 2019). These all roles are
enough to show that, employees or staff are key stakeholders to existing group of museums.
Local people: As everyone knows that, the science museum group mainly runs by using fund of
charity and donation, in which local people are stakeholders to this group, because they provide
fund to SMG in the form of charity and donation. Most local people of the United Kingdom
believe in donating huge fund to different non-profit organisation, so that people’s charity and
donation aspects uses by top-level management of group to get funded (ANNUAL REVIEW
2019-20, 2020). On the other side, group runs by using people’s tax amount as well, because
local government also provides fund to SMG which it has raised through taxation of local
people. This is the main reason that, local people are major stakeholders to science museum
group.

Current issues
Currently there are various issues exists in the SMG’s work environment highly affects to
its various stakeholders in market place, in which these all issues have been discussed below one
by one with their impact on the stakeholders.
Corona virus (Covid 19) pandemic: Currently this is the biggest issue in work environment of
science museum group which is very badly affecting to its each stakeholder. Basically, in the
beginning of 2020 to date, all this corona virus pandemic become very big issue to SMG as well
as different stakeholders (Top visitor attraction trends for 2020, 2020). For example; when many
numbers of corona active cases were started to found in the country, then government of the UK
has taken decision of lockdown, in which the management of group also was influenced to close
its various museums for people and visitors till the next order of government. So that, this
pandemic has affected to visitors for not visiting different museums of group, this issue has
affected to local people for not providing fund to group in the form of donation and charity, issue
has influenced to staff or employees for not going to workplace for being protected from the
infection of corona virus, etc. On the basis of these all factors, issue of corona virus pandemic
has very negatively affected to all stakeholders of science museum group.
Lack of funding: Currently top-level management of SMG is not able to properly run its various
operations due to having issue of lack of funding (Financial Reporting Council, 2018). This
issue is completely developed because of corona virus. Recently, many local people of the
United Kingdom have lost their jobs because of lockdown, and the lockdown was implemented
by government for stopping the spread of Covid 19 cases. In this situation, currently many of
people don’t have proper jobs and employment, so they are not earning appropriate money. As
result, they are not getting motivated to provide fund to SMG in the form of charity and donation
(PIVOVAROV, 2018). This is the main reason that, currently upper management at group is not
able to run its operations due to lack of fund, and at the end, this issue is also negatively affecting
to various stakeholders, because when group will successfully run its various operations again,
then all stakeholders can be positively affected.

CONCLUSION
On the basis of above findings, it can be concluded that currently SMG (science museum
group) is very aggressive in making it’s all museums too effective and attractive. Top-level
management of this group is fully able to achieve its various objectives in decided time period by
using different productive strategies. For example; it uses strategy sustainable performance, that
encourages SMG for improving performance of its museums in the UK’s tourism, hospitality and
event industry. It can be also concluded that, group is completely governed by the local
government of United Kingdom, and that’s why upper management of this group has always
required to follow guidelines which has given by the government.

REFERENCES
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