Marketing in Hyatt Regency Sydney

Running head: HOTEL AND HOSPITALITY MANAGEMENT
Marketing in Hyatt Regency Sydney
Name of the student
Name of the university
Author Note:

2HOTEL AND HOSPITALITY MANAGEMENT
Table of Contents
Identification of Business Issue.......................................................................................................3
Background of Hotel........................................................................................................................3
Research Question...........................................................................................................................4
Primary Analysis.............................................................................................................................4
Selection of the interviewee and design of the interview questions............................................4
Analysis of Data..........................................................................................................................4
Conclusion.......................................................................................................................................5
References and Bibliography...........................................................................................................6

3HOTEL AND HOSPITALITY MANAGEMENT
Identification of Business Issue
Marketing is one of the most important tasks that need to be done with proper care by the
management of the hotels. The hotel must have something unique, refreshing or innovative in
order to attract the customers. This will involve the proper study of the market, especially the
likes and demands of the people and also the ways and means of promoting the establishment.
The following report has provided a brief overview of the marketing techniques of Hyatt
Regency, Sydney. The research on the marketing of the hotel has used primary research
techniques to ensure business success. The management of the hotel in Sydney has been recently
facing me major problems as they have been unable to attract and lure customers to their hotel
due to lack of any marketing innovation and expertise (Berezina et al. 2016). The issue has been
hampering the organization as they are gradually losing the market share to other hotels of
Sydney.
Background of Hotel
Hyatt Regency, Sydney is considered to be the largest hotel of Australia with close to 900
rooms. Built across the Darling River of Sydney, the hotel stands just adjacent to the Darling
harbor and thus provides an exquisite view of the river (hyatt.com/sydney, 2019). Located in a
close proximity to the airport the organization has been providing best services to the customers
for a long time (hyatt.com/sydney, 2019). The management of the hotel provides modern and
upgraded services to the boarders like, laundry, room service, business services, on site
restaurant, meeting facilities, gym centers and many more as such.