Tourism Management Assessment

Running head: Tourism Management
Contemporary tourism and hotel issues in Melbourne
Name of Student
Name of the University
Author notes

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TOURISM MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Tourist market potential.............................................................................................................2
Transport development...............................................................................................................3
Accommodation development...................................................................................................5
Crisis and risk management.......................................................................................................6
Social media influence...............................................................................................................8
Visitor experience development...............................................................................................10
Self-service and the currency of time...................................................................................10
Authentic experiences..........................................................................................................11
Conclusion................................................................................................................................11
Reference..................................................................................................................................13

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TOURISM MANAGEMENT
Introduction
Tourism management can be described as an oversight of numerous activities related
to the hospitality and tourism industries. It is a multidisciplinary area, which comprises
individual shaving interest, experience, as well as training for managing different position in
the tourism industry. The concept of tourism management can also involve different
associations, enterprises and even public authorities that are responsible for marketing the
tourism services to the potential travellers (Robinson and Getz 2014). Melbourne is known as
the coastal capital of southeaster Australian. Recognized as one important tourist place, the
centre of this city is well-known for the modern Federation Square development, having
restaurants plaza and bars by the Yarra River. In the world, which is experiencing constant
environmental social, technical as well as economic change; the business of transporting,
sourcing, hosting and hence satisfying he tourists from emerging and established markets is
both important and complex.
This report aims to discuss about the tourist market potential of Melbourne. The
transport and accommodation developments for identifying the existing and emerging trends
is going to be discuss here. In addition, the existing potential risks and crisis that highly need
attention of the tourist managers are going to be explain here. With the emerging trend of
social media, the influence of different social media platforms on marketing of Melbourne’s
tourism business will be described. Lastly, the report is going to discuss about the visitor
experience development in context to the selected destination.
Tourist market potential
In order to analyse the tourist market potential it is essential to focus on the suitable
market segmentation for the destination. One of the emerging market segments of Melbourne
tourism is Millennial Travellers. Millennial are the generation, which is redefined completely

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TOURISM MANAGEMENT
what the adventure means to them and they are looking at world through more potential
perspective of world. Millennial tourists generates more than thousands of billion in the
annual revenue of tourism (Delbosc and Nakanishi 2017). For the brands in tourism industry,
this can be a great segment in the tourism market. They are very much interested to go abroad
than the older generation. The huge element of the desire for seeing the world is the aspect
that the millennial are entering the peak earning and they are becoming more able to pay the
amount of their travel. The millennial tends to be more adventurous than others are.
Millennial are looking for multiple opportunities constantly for diversifying the experience of
new cultures and lives. This culture awareness and diversification is becoming affluence new
makers. This potential of the millennial in the tourism of Melbourne can make the tourism
great emerging segment of this industry. Adoption of this type of segmentation will help the
tourist managers to serve their customers in a better manner. In addition, the tourist coming to
Melbourne can experience a better travel and hospitality experience, which on other hand will
create positive reputation for the selected place (Frost 2014). The geographical segment of
the market would be the appropriate market for the destination that has been selected.
Transport development
Transportation has always become the essential and integral part of a tourism industry and act
as an important interlink between the tourists and several tourist attractions. Melbourne,
being a developed city, evidences successful transportation systems. Moreover, there exist a
general agreement, which the tourism industry will enlarge more while there will be better
systems of transportation (Masiero and Zoltan 2013). The development of the transportation
system of the Melbourne tourism is to interact at various scales and through the effect of the
various factors such as:
Environmental