Operational Plan for Hotel Futura: Utilizing Indoor Lobby for Morning and Evening Tea

Running head: DIPLOMA OF HOSPITALITY
Diploma of hospitality
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Assessment 2
Part A Developing Operational Plan
Business Overview
The Hotel Futura in Platanias, Greece is a multi-facilitated five star hotel that have
been attracting a decent amount of customers towards its luxurious premises. The hotel have
throughout this period have garnered enough reputation in the field of hospitality industry.
Furthermore, the hotel have an ambience and facilities that enables family and friends to
enjoy and have a good time. The hotel follows a modern art deco which compliments with
the beautiful surrounding landscapes. The hotel aims in providing its customers with quality
services and an ambience that makes them feel homely. The mission of Hotel Futura is to
provide the guests a pleasant stay and offer them a varied range of services that makes their
stay relaxing and luxurious.
Among its wide range of facilities and services that comprises of children’s pool,
bar/lounge, restaurant, shopping on site, supervised childcare or babysitting and many more.
The staff members of the hotel work together hand in hand in order to provide the guests a
relaxing stay that they seek to gain. In the following report, an operational plan of Hotel
Futura is developed since the hotel has decided to utilise a sunny indoor section of the lobby
and turn it into a service point were morning and tea shall be served. Now, in order to create
and convert the space the hotel needs to prepare an operational plan.
Aims and Objectives of the business
Hotel Futura have a set of aims that enables them to channel and function in a way
they do. The following are the aims of the hotel –
 To provide guests with excellent services and luxury that would satiate their needs.

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 To maintain the services and facilities of the hotel that would give the guests a
homely feel.
 To train and develop the staff members sufficiently in order to enable them with skills
that would help them to excel in their job role.
 To build a good reputation of the hotel so that it could attract maximum amount of
guests to its hotel.
SWOT analysis
In order to assess the competitors in the market and identify its position in the
competitive market a SWOT analysis is conducted on Hotel Futura.
Strengths
Hotel Futura is located in a quite favourable location that have scenic landscapes in its
surrounding. This feature attracts numerous guests to its hotel and as a result increase its
popularity to a great extent. In addition to this, the hotel has a wide variety of facilities within
its premises such as children’s pool, on site shopping, gift shop, bar/lounge space, restaurant
and many more. The hotel also provides its customers with supervised childcare activities
that would benefit families to a great extent as they would be able to enjoy their stay there
without worrying about their children since they would be in the hands of professional child
caretakers. The staff members of the hotel are professional and skilled workers that provides
premium services to its guests. Additionally, Hotel Futura have an aesthetic modern art deco
that gives the hotel a beautiful and charming feel. Along with this, the hotel is set up in a
private location that enables the hotel to provide its guests a homely village ambiance.
Weaknesses
Hotel Futura have a number of issues that slows down the functioning of the business.
For instance, the reception and execution of services is interrupted and as a result of which

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customers are left frustrated. In addition to this, even though the staff members highly skilled,
they require extra training and development programmes in order to adapt with the new
technology. The new espresso machine that would be set in the open area of the lobby would
require skilled staff that would be able to assess the machine. However, the hotel fails in
providing sufficient amount of training and development programmes.
Opportunities
The hotel have a plenty of opportunities to flourish and excel in the field of hospitality
industry. It can be observed that the hotel have a high potential in the merging market and
have the ability to be popular extensively. In addition to this, the scope of digital marketing
would provide new opportunities for the business to flourish and grow on a significant level.
Additionally, the hotel have would have a lot of scope if innovation in its customer services
department would be brought in. Since the hotel suffers from executing a smooth customer
service, an opportunity as such shall enable the business to overcome that issue for a long
run.
Threats
The hotel have a major threat from other international hotels that are plenty in number
in the competitive market. Apart from this, other competitors in the field have been offering
more lucrative price range and therefore, there is a competition on price point as well that
poses a major threat to the business. In addition to this, the political and economic instability
in various countries may affect the business of Hotel Futura to a significant level.
Legal requirements
In order to ensure safe and comfortable stay of the guests in the hotel, the Hotel
Futura have established certain regulations. These regulations must be followed by every
guests and their cooperation towards these regulations are extremely significant. The