Hotel’s Room Revenue Management Strategy and Key Performance

Hotel’s Room Revenue Management
Strategy and Key Performance
Summary

Table of Contents
INTRODUCTION...........................................................................................................................3
Business climate of the location chosen......................................................................................3
Hotel ‘chain’ and ‘category’........................................................................................................3
Intended market segment.............................................................................................................4
Rooms pricing policy...................................................................................................................4
Proposed distribution channels strategy......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Revenue Management is concerned with distribution and pricing tactics that is used to for
selling perishable Inventory of property. This report will discuss about business climate of
Amstelveen, Amsterdam. Followed by this report will also discuss about revenue strategy
including segmentation pricing policy and distribution channel strategy for Westin by Marriott.
Business climate of the location chosen
Business climate of Netherlands to be considered as new location for building a new
hotel is highly favourable as it is one of the high income countries. Netherland is also aware
developed country and this is one has strong access to technology and infrastructure facilitating
building a new hotel in Amstelveen, Amsterdam. Amstelveen Amsterdam is a very attractive
location in Netherland for building a new hotel (Rezapouraghdam, Alipour and Darvishmotevali,
2018). Concerned with hotel industry in Amstelveen Amsterdam there are mainly three star
hotels and this is why building a 5 star hotel in an attractive location can create several
opportunities for hotel. Amstelveen astrodome is also very important location in terms of
businesses. There are several businesses are located Canon, Ricoh and LogicaCMG are based in
Amstelveen, Amsterdam. Along with this, businesses like Nike, Cisco, and Microsoft are also
operating in Amstelveen, Amsterdam.
Hotel ‘chain’ and ‘category’
Westin by Marriott is a hotel chain that has been proposed to open in Amstelveen
Amsterdam. Westin Hotel and resorts is an American upscale hotel chain owned by Marriott
International. It was founded in 1930 and operates 226 properties with 82608 rooms in different
country. Concerned with category of Hotel to be built in Amstelveen Amsterdam upper mid
scale business hotel has been proposed to be opened in Amstelveen Amsterdam. Regarding
competition really there are 3 star hotels in Amstelveen few of the hotels that can access
competitor for Westin by Marriott in Amstelveen Amsterdam include Grand Hotel Amsterdam
best western plus Hotel Amstelveen Hotel station Amstelveen (Zemlina and Lifirenko, 2019).
Regarding number of rooms 260 bedrooms have been determined to be built in new property of
Westin by Marriott in Amstelveen, Amsterdam.
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