Hotel’s room revenue management strategy and key performance summary

Hotel’s room revenue
management strategy and key
performance summary

TABLE OF CONTENT
Introduction......................................................................................................................................1
Part -A..............................................................................................................................................1
1. Description of the business environment of the location..................................................1
2. Justification of the hotel chain which are to be opening...................................................1
3. Market segments................................................................................................................1
4. Rooms pricing policy of the hotel.....................................................................................2
5. Distribution channel strategy of park Hyatt......................................................................3
Conclusion.......................................................................................................................................3
REFERENCES................................................................................................................................4

Introduction
Park Hyatt is the luxury hotel and have hotel chain globally. They are famous for their
luxury services. This report will discuss business climate and competitive set of hotel. Further
will analyse market segments, rooms pricing strategy and distribution channels.
Part -A
1. Description of the business environment of the location
The business climate of Oxford is pleasant for opening new resort. It will bring lots of
opportunities for the company. As the resort will be opening in the prime location where many
employment sectors are present. Hotel have to take permission to build resort in the area and
along with that Park Hyatt also have to take various licences for every business activities. Taxes
which are imposed by the government can affect the pricing policy of the company (Mody, Suess
and Lehto, 2019).
Resort also have to carry their marketing according to the nature and spending power of the
customers. Exchange rate changes can influence the demand for hospitality sectors. As per the
demand the occupancy of rooms will increase or decrease. Company can also get support from
the society. As people prefer resort more which are present at Oxford location. For the purpose
of relaxing and for leisure as well.
2. Justification of the hotel chain which are to be opening.
The hotel chain which was going to be open is Park Hyatt. It is five star hotel and resort and
present worldwide. Oxford is the crowded location so opening in that location will help company
in generating good revenue. The architecture and interior of the resort is world famous. In park
Hyatt furnishing is done by designers and ambience of the resort is also soothing. Resort will
attract all age group people.
As it is good for family and for couples. Resort have to face extensive competition in the
oxford location. As it is crowded and luxury location so it attracted many hotels. Numerous
hotels has already present in that location. So if company want to beat the competition then they
have to bring something new which can be in terms of treating customers or providing them with
different menu. Recommended bedrooms will be 250.
3. Market segments
Segmentation:
1