Understanding Globalization and Its Impact on Business

This assignment requires students to understand the concept of globalization and its significance in modern business. It involves analyzing the benefits and challenges of globalization for a business like Holland & Barrett, a UK-based health food store chain. Students are asked to identify potential needs for globalizing business operations, discuss measures for improving operations at a global level, and provide recommendations for enhancing market share and competitive advantage within a global scale.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data Analysis and Interpretation..................................................................................10
Chapter 5: Reflection & Recommendation for Alternative Research Methodology.....................22
Conclusion ....................................................................................................................................23
REFERENCES..............................................................................................................................24
Appendix .......................................................................................................................................26

TITLE:
How globalisation can drive business success.
Chapter 1: Introduction
Overview of the Research
Globalization is considered as a leading concept which has become the major aspect in
business life during the last few decades. The phenomenon of globalisation affects the economy,
business life, society and environment in different manner, and almost each size of business
organisation have been affected through these changes (Beuving, 2013). These changes are
mostly related to developing competition and the rapid alteration of technology and information
transfer. Globalisation is a wide aspect that plays significant role in providing opportunities for
the business to attain higher growth and success within the commercial centre. Holland &
Barrett is the chosen organsiation for this particular project, thus it is a chain of health food shop
with around 1300 stores in 16 different countries. The company works as a retail store and the
major focused area of the firm is to expand its business operations in respect to developing its
opprtunities within the global era, however this create value in achaiving higher growth and
success within the global market. The exploration work contains the study about the significance
of globalisation and how it can drive business success (Wetherly, 2014). In this existing work,
aims and objectives are developed on which the overall work is based and provide support to the
investigation and literature review as to creating an appropriative theoritical framework. Along
with this research methodology will help in providing a systematic direction to implement
investigation activities in right direction and data analysis will take place through conducting
survey with the help of filling questionnaire.
Background of the Research
In today's world globalisation plays an important role in the overall economic growth of
the country, it refers to the ways in which companies interact and integrate with people of
different countries so that trade can be done different countries (Cohen, 2018). Holland &Barrett.
Is one of the worlds leading health and wellness retailers headquartered in Nuneaton, United
Kingdom. It is the largest health food chain formed by Alfred Slapps Barrett and Major William
Holland in 1870. It deals in various products like Vitamins, minerals, vegetarian, natural beauty
products and herbal medicines. There are a total of 1368 stores around the world,with a presence
1

in 16country markets. As we know globalisation has been a boon for a business, so by providing
employment opportunities at Holland &Barrett. They tried to reduce the international poverty
problem, and by setting up offices in different countries they have to pay less tax rates which
helped them in attaining business success.
Rational of the Research
The present exploration work is basically consist on the investigation of the significance
of globalisation and how it can drive business success or growth. This is a broad area of
academic research that is effectual for processing or enhancing the idea and knowledge base of
learner in the nominative area of instigation (Cooke, 2012). The existing research has various
importance as it determined the effectiveness of globalisation and how it create benefits for
organisation to drive their business operations towards achieving higher growth and success with
the commercial centre. The potential reason for administration of this particular research is the
individual interest of researcher in the specified area, thus the investigator wants to explore their
own idea and knowledge base in regards to globalisation and also provides a direction to the
learner to attain effective knowledge and develop their own ability to perform similar task within
the specified area.
Research Aim
This considered as the key area of research, thus it can be described in the form of
predetermined statement in which the issue is mentioned (Shenkar, Luo and Chi, 2014). This
section is effective in providing a specified direction to the researcher to carry out the
investigation work in right manner. The potential aim of this particular research is "To access the
significance of globalisation and how it can drive business success". A study on Holland &
Barrett.
Research Objectives
This part of the investigation is interconnected with the aim of the researcher, thus the
major objectives related with specified area of research are associated as below:
 To understand the concept of globalisation.
 To evalute the benefits of globalisation over the business operations of Holland &
Barrett.
 To analyse the role of globalsiation in the context of business sucess.
2

 To identify the ways through which Holland & Barrett can attain higher competitive
advatnage within the commercial centre.
Research Questions
The significant questions related with the specified area of project are described as
under:
 What is the concept of globalisation?
 What are the benefits of globalisation over the business operations of Holland & Barrett?
 What are the role of globalsiation in the context of business sucess?
 What are ways through that Holland & Barrett can attain higher competitive advatnage
within the commercial centre?
3

Chapter 2: Literature Review
The concept of Globalisation.
According to Beverly bird and Carol Kopp,2019, Globalisation is the spread of
technology, information, products and jobs across the national boundaries and integration and
interaction between the worlds cultures, government and economies. The term globalisation is
derived from the word “globalise” which means to spread or operate internationally. It is the
spread of business organisation from domestic level to an international level. Primarily,
globalisation was focussed on the economic side of the world such as trade, international capital
flows and foreign direct investments but now the term has been enlarged to include a broader
range of areas and activities such as socio-cultural, political, technology, media, culture and
biological factors. Recently, it has grown-up due to the advancement in technology and
transportation. Many things have been globalised as people cone into contact. With the increased
globalisation the growth of international trade, culture and ideas automatically grows. It is
particularly used in financial market and commodity market and provides access to larger market
which means that the firm may experience higher demand for their products. Basically, it is the
process of making the worlds economy more connected and interdependent (Corstjens and Lal,
2012). It has provided varied options for people so that people can make better choices to satisfy
their needs. Globalisation has helped to provide large number of employment opportunities, and
lead to improvised standard of living, better purchasing power and surge in compensation.
Globalization encourages free and fair competition at international level due to which
organisation supply goods at a lower price. People may or may not like globalisation because
they feel it only helps rich people get richer by making poor people poorer.
The benefits of globalisation over the business operations of Holland & Barrett.
According to Tejvan Pettinger (2017), globalisation at Holland & Barrett has helped in
targeting new customers from totally a new environment which helped them to build their brand
image and grow their business. As Holland & Barrett. international is one of the worlds leading
wellness and health retailers, so rapid international expansion over there has been driven by a
combination of franchising and acquisition. By providing highest quality of products, best value
nutritional supplements and wellness products they were majorly focussing on attaining
customer satisfaction. Introduction of new technologies made it easier for Holland &Barrett. to
communicate and share information throughout world, which reflected in increased operational
4

efficiency and productive employee performance. It increased mobility of labour working there
i.e.,employees can move more willingly to a different country if they are paying well. As
globalisation motives are idealistic, as well as opportunistic, the development of global market
has benefited Holland & Barrett to sustain in the competitive global market (Crane and Matten,
2016). There has been rapid growth in use of transportation so that global travel could be easier
for the movement of goods and people across the globe. To enhance their global access they
went online , going online they were generating more customers rapidly. They are attaining
competitive advantage on multiple fronts through globalisation by reducing the operating costs
on goods manufactured abroad.
The role of globalsiation in the context of business sucess.
According to Anthony Birch, 2018, Globalisatin is defined as the interconnected web of
political, social, economical, technological and cultural processes. It is the integration of global
economies through investment and trade flow, as well as the production of goods and services in
order to enhance international competitiveness. By examining the flow of people, ideas, goods
and capital a more complete analysis can be made. Globalisation has played a huge role in
business success, as it has reduced international poverty problem by providing employment
opportunities to many individuals and helped in growing goodwill of business so that more and
more individuals are aware of their brand. As we know, globalisatioin has been a boon to
business so it focussed on improving the access of goods and services. It builds stronger trade
ties and dependencies between the firms of different nations (Grayson and Hodges, 2017).
Globalisation has enabled increased level of investments. It has made it easier for countries to
attract long-term and short-term investments by improving the economies of developing
countries . By setting up their offices in diffeerent countries with very low tax rates and they
funnel their profits through these subsidiaries, that means they pay very less tax in the countries
where they do most of their business will help in attaining business success.
The ways through which Holland & Barrett can attain higher competitive advantage within
the commercial centre.
According to Jacquelyn White,2019, Competitive advantage is a set of qualities which
gives an advantage to business over its competitors in the market or it can be known as
superiority that a firm has over its competitors, which can be earned only by offering better
services to customers. It generates greater value for a firm and its share holders because of
5

certain strengths and conditions. The more sustainable the competitive advantage, the more
difficult it is for competitors to neutralize the advantage.
Holland &Barrett. is achieving its competitive advantage by using cost leadership
strategy through which they can reduce the cost of high-quality products by selling them at
reasonable prices which will give them above average profits in order to achieve higher sales. As
business technology changes often, sometimes the other company may not be aware of some
new technologies, so by using technology based strategy(i.e.,computer and applications) they can
improve their operational efficiency of their services (Hitt, Ireland and Hoskisson, 2012).
Differentiation is the next strategy which have been used by them to stand up unique in the
market (Zhao, 2012). By lowering costs is the only factor that may set aside a business. Business
that differentiate themselves typically looks for some marketable attributes that they have, which
can set them apart from their competitors. So, by providing the best nutritional supplements and
wellness products to enhance the well being of customers Holland & Barrett. Is differentiating
themselves. Business that differentiate themselves typically look for one or more market
attributes.
6

Chapter 3: Research Methodology
Research may be broadly defined as systematic gathering of data or a systematised effort
to gain new knowledge for the purpose of making decisions. It is a systematised process in
which various prospects are involved to assist whole investigation in right direction.
Methodologies are mainly used to investigate a research problem and to take appropriate
decision to overcome with the research problem. Research methodology has many dimensions
and research methods do constitute a part of the research methodology (Javadian and Singh,
2012). It deals with the cognitive process imposed on research by the problems arising from the
nature of its subject matter. This section involves various aspects that plays significant role in
providing appropriate solution to a problem.
Types of Investigation
The primary consideration of a researcher is to select the best suitable investigation in
order to assist the overall investigation activities in the right direction. Research constitutes two
types, they are qualitative research and quantitative research. They will be selected on the basis
of data collected by the researcher. Qualitative Research is an exploratory research, which is
used to gain an understanding based on non-numerical data on the contrary Quantitative research
is used to quantify the problem by way of generating numerical data with the help of statistical,
computational or mathematical technique (Lee, Shin and Park, 2012). In the present study
qualitative research methodology has been used by the researcher so that understanding could be
gained for creating an appropriate framework to analyse the research issue in an appropriate
manner.
Research Approach
This is an important part of research methodology as it will help to carry out out the
research investigation work in an effective and efficient manner, in order to attain authentic
results. Research approach can be sub-divided into two parts i.e., deductive and inductive
research approach. Deductive research approach is used to test the validity of assumptions
whereas Inductive research approach contributes to the emergence of new theories and
generalisation (Mahmood and Hanafi, 2013). In this particular research study, inductive research
approach has been taken into consideration by the researcher as it is effective in conducting
appropriate qualitative research with the help of proper facts and figures.
7

Research Philosophy
A research philosophy is considered as a belief about the manner in which data about a
particular phenomenon should be collected, analysed and used. It deals with the nature, source
and development of knowledge. It is categorised into two major types, which includes
interpretivism and positivism research philosophy. Interpretivism philosophy, focusses on
interpreting elements of the study and employ multiple methods in order to reflect different
aspects of issue, on the contrary, Positivism philosophy is based on natural phenomena and their
properties and relations. In this research study, interpretivism philosophy have been used, thus it
is effective in providing a qualitative report. It is a most suitable tool for qualitative research as
in this study data has been gathered by analysing the perspective of various authors (Mathews
and Yang, 2012).
Data collection tools
This is the most essential aspect of the research methodology as it plays a very crucial
role in the statistical analysis. Data collection refers to the process of gathering and measuring
information of variables for the completion of research work in an appropriate manner. Data
collection can be done by using different methods, they are primary tools and secondary tools of
data collection. Primary data is that data which is collected for the first time by the researcher
himself with an aim for getting solution to a problem whereas, secondary data is the data which
is already collected. It is just the analysis and interpretation of primary data. In this research
study both primary and secondary sources of data collection has been used (Mura, 2012). Under
primary sources, the data was collected through surveys under which questionnaires are
prepared, that covers the aim and objective of the research which will be filled by the
respondents. Under secondary sources, the data was collected through books, journals, published
articles, newspapers, etc.
Data sampling tools
Data sampling is one of the most important factors which determines the accuracy of
research result. It is a set of data collected from a statistical population by a defined procedure.
Sampling can be categorised as Probabilistic and Non-Probabilistic sampling technique. Under
probabilistic sampling technique, each sampling unit has a known probability of its selection, it
is also known as random sampling . Under Non-Probabilistic sampling technique, probability of
selection is not known. In the present research study, Random sampling technique has been used
8

by the researcher to generate reliable information (Savrul, Incekara and Sener, 2014). In this
study sample size taken was 30 respondents by the researcher, and employees were the major
respondents of this research.
9

Chapter 4: Data Analysis and Interpretation
Questionnaire
Q1) Have you been ever go through by the concept of globalisation? Frequency
Yes 26
No 4
Q2) According to you, globalisation is the major consideration of each size of
business?
Frequency
Agree 27
Disagree 3
Q3) Does globalisation is effective in transforming a small business into a large
scale organisation?
Frequency
Effective 25
Ineffective 5
Q4) What benefits globalisation has over the business operations of Holland &
Barrett?
Frequency
Higher profitability 15
Wide Market Reach 7
Effective Brand Image 8
Q5) Which kind of influence does globalisation have on the success of Holland
& Barrett?
Frequency
Positive 23
Negative 3
Neutral 4
Q6) What roles are perfomed by globalsiation in the context of business sucess? Frequency
Enhancing Competition 10
10

Economies of Scale 10
Large Market base 10
Q7) What is the potential need for Holland & Barrett to be globalised? Frequency
Market Expansion 12
High brand recognition 8
Competitive advantage 10
Q8) What challenges are faced by an organisation during the execution of
globalised business operations?
Frequency
Ethical Business Practices 7
Trade imbalances 8
Tax and Tariff 8
Legal and Regulatory Structure 7
Q9) What measures are undertaken by Holland & Barrett for improvising its
operations at global level?
Frequency
Efficient Research & Development 10
Advancement in technology 6
Market Analysis 7
Strategic Implementation 7
Q10) Provide recommendation for make betterment in business to enhance
market share and gain competitive benefit within global scale.
11

Theme 1: People Have you been ever go through by the concept of globalisation.
Q1) Have you been ever go through by the concept of globalisation? Frequency
Yes 26
No 4
Interpretation:
From the given description of the given graph it has been interpreted that people 26 out of
30 are go through by the concept of globalisation, thus it is most common concept in the context
of business. Remaining people are not having idea about the specified area of research thus the
reason must be the lack of knowledge or the interest area of people.
12
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Theme 2: Globalisation is the major consideration of each size of business.
Q2) According to you, globalisation is the major consideration of each size of
business?
Frequency
Agree 27
Disagree 3
Interpretation:
As per the detailed analysis of the project it has been evaluated that 27 out of 30 people
said that Globalisation is the major consideration of each size of business, thus in this modern
business era the potential motive of an organisation is to become globalised and attain higher
growth and success within the commercial market. 2 people are disagree with the same as per
their opinion globalisation is not recognised as the key consideration of an organisation.
13
Agree Disagree
0
5
10
15
20
25
30 27
3
Frequency

Theme 3: Globalisation is effective in transforming a small business into a large scale
organisation.
Q3) Does globalisation is effective in transforming a small business into a large
scale organisation?
Frequency
Effective 25
Ineffective 5
Interpretation:
According to the survey report it has been analysed that 25 out of 30 said that
Globalisation is effective in transforming a small business into a large scale organisation, thus as
per their views globalisation is the key term that helps an organisation in transforming its
operations at advance level. Remaining people are not in favour with the same as they said that
Globalisation is not having much effective influence on transforming a small business into a
large scale organisation.
14
Effective Ineffective
0
5
10
15
20
25
25
5
Frequency

Theme 4: Globalisation has different benefits over the business operations of Holland &
Barrett.
Q4) What benefits globalisation has over the business operations of Holland &
Barrett?
Frequency
Higher profitability 15
Wide Market Reach 7
Effective Brand Image 8
Interpretation:
The detailed report represents that, Globalisation has different benefits over the business
operations of Holland & Barrett. 15 out of 30 respondents said that higher profitability is the
major benefit that is attained by an organisation by its globalised business operations, 7 people
are in favour of wide market research and remaining people are go with the option of effective
brand image.
15
Higher profitability Wide Market Reach Effective Brand Image
0
2
4
6
8
10
12
14
16 15
7
8
Frequency

Theme 5: Globalisation has positive influence on the success of Holland & Barrett.
Q5) Which kind of influence does globalisation have on the success of Holland
& Barrett?
Frequency
Positive 23
Negative 3
Neutral 4
Interpretation:
As per the descriptive analysis of the project it has been founded that 23 out of 30
respondents said that Globalisation has positive influence on the success of Holland & Barrett,
Thus globalisation is an effective term that has huge impact over the operations of an
organisation. 3 people are in favour of negative, as per their opinion globalisation has negative
impact affect on the operations of firm. Remaining 4 people are not say anything about the same.
16
Positive Negative Neutral
0
5
10
15
20
25 23
3 4
Frequency

Theme 6: Different roles are perfomed by globalsiation in the context of business sucess.
Q6) What roles are perfomed by globalsiation in the context of business sucess? Frequency
Enhancing Competition 10
Economies of Scale 10
Large Market base 10
Interpretation:
From the deatiled analysis of the project itb has been determined that there are different
roles that are perfomed by globalsiation in the context of business sucess. 10 out of 30 people
said that enhancimg competition is the major role performed by the term of globaliation, 10
people are in favour of economies of scale, thus globazlistaion is ffective in developin g the
economic condiction of an organistion and remaining people are go with the opetion of large
market share as per their opinion globalisation is effective in devloping the market share of a
bsuiness.
17
Enhancing Competition Economies of Scale Large Market base
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency

Theme 7: The potential need for Holland & Barrett to be globalised.
Q7) What is the potential need for Holland & Barrett to be globalised? Frequency
Market Expansion 12
High brand recognition 8
Competitive advantage 10
Interpretation:
According to the description of the graph it has been interpreted that there are multiple
factors that pushes Holland & Barrett to be globalised. 12 out of 30 people said that market
expansion is the potential need for Holland & Barrett to be globalised. 8 people are in favour of
high brand recognition and remaining people go with the option of competitive advantage.
18
Market Expansion
High brand recognition
Competitive advantage
0
2
4
6
8
10
12
12
8
10
Frequency

Theme 8: Different challenges are faced by an organisation during the execution of globalised
business operations.
Q8) What challenges are faced by an organisation during the execution of
globalised business operations?
Frequency
Ethical Business Practices 7
Trade imbalances 8
Tax and Tariff 8
Legal and Regulatory Structure 7
Interpretation:
According to the detailed analysis of the overall project it has been evaluated that there
are multiple challenges that are faced by an organisation during the execution of globalised
business operation. 7 out of 30 people said that ethical business practice is the major challenge
faced by an organisation, 8 people go with the option of trade imbalance, 8 people go with the
option of tax and tariff and remaining people are in favour of legal and regulatory structure.
19
Ethical Business Practices
Trade imbalances
Tax and Tariff
Legal and Regulatory Structure
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Frequency

Theme 9: Different measures are undertaken by Holland & Barrett for improvising its
operations at global level.
Q9) What measures are undertaken by Holland & Barrett for improvising its
operations at global level?
Frequency
Efficient Research & Development 10
Advancement in technology 6
Market Analysis 7
Strategic Implementation 7
Interpretation:
As per the description of the above mentioned graph it has been evaluated that multiple
measures are undertaken by Holland & Barrett for improvising its operations at global level. 10
out of 30 people said that Efficient Research & Development is the most essential aspect that
helps the Holland & Barrett to become the globalised, 6 people are in favour of Advancement in
20
Efficient Research & Development
Advancement in technology
Market Analysis
Strategic Implementation
0
1
2
3
4
5
6
7
8
9
10
10
6
7 7
Frequency

technology, 7 people go with Market Analysis and remaining people go with Strategic
Implementation.
Communication research findings to stakeholders
This recognized as the most critical part of an investigation, thus in this proper findings
are provided to the stakeholders in respect to providing them the accurate results. Stakeholders
are the primary consideration of an exploration work or a business concern. They ascertained as
the abstraction of individuals who are belongs from the chosen area of study or the operations of
a business. The potential responsibility of an investigator is to showcase the findings to the
stakeholders in order to depict the existent outcome of the exploration work. The stakeholders of
the investigator are those, who are taking effective participation in the activities of the research
and people who are having important knowledge in the nominative area of study. Along with this
target audience and scholars are reasoned to be the major stakeholders of the exploration work.
The existing research work is depend on the influence of globalization on business activities of
the key stakeholders of Holland & Barrett are government bodies, consumers, suppliers,
operators, investment communities, owner etc. of the organization.
21

Chapter 5: Reflection & Recommendation for Alternative Research
Methodology.
This considered as the final and most essential aspect of an overall investigation work,
thus it represents the reflection in which the major considerations of an exploration work are
mentioned. This section is also effective in providing proper recommendation to the firm to
attain higher growth or improvise its operation. The present considered investigation is based on
the significance of globalisation and how it can drive success for Holland & Barrett.
Globalisation is considered as the most essential aspect that provide opportunity to their
businesses to develop its operations at global level and attain higher growth and success.
According to the detailed analysis of this particular project it has been recommended that,
globalization is a most considered aspect for the growth and development of a business at global
level. as a leading super market chain Holland & Barrett company should analysing the current
need and requirements of the customers in respect to making their offerings more reliable and
effective. Company should also study the strategies of its rivals, however to create most effective
and unique strategy to gaining the attention of customers towards the firm or its offered products
and services. It also recommended that Company should also concern about the government
policies in respect to effective execution of organizational operations and functions.
The potential motive behind conducting the research is to addressing the issue in
appropriate manner and reaching at the potential outcome or results. In this existing work the
overall discussion is based on qualitative means of data thus in this qualitative investigation tool
has been applied by the researcher to analyzing the issue in appropriate manner by the support of
proper theoretical framework. The suitable selection of methodology is based on the chosen idea
of the researcher that, the methodologies are requires to be interconnected with each other. From
the analysis of the project I have been considered that in this descriptive analysis is the most
effective tool and it is applied by the researcher to detailed analysis of qualitative investigation.
Furthermore inductive approach is used because it is suitable in accumulation of data via support
of theories and hypothesis and interpritivism philosophy has been applied in respect to providing
significant support to the literature through the opinion and perspective of authors and writers.
Along with this both primary as well as secondary source of data collection are applied by the
researcher for accumulation of valid and reliable data. Secondary tool is applied for conducting
literate review as in this information is being gathered through books, journals, published
22

research articles, past research projects etc. On the contrary, primary tool is efficacious in
administration of survey with the help of questionnaire that covers the aim and objectives of this
particular exploration work. Questionnaire is the most suitable tool because it is effective in
accumulation of large amount of data within a less time duration.
There are multiple alternative tools that can also be applied by the investigator for the
purpose of accumulating reliable information to reach at the potential outcome and overcome
with the research issue. Interview is the most efficacious alternate tool that is also used through
the investigator for collecting primary data. Interview is also a valid tool but it is a time
consuming process and it is not much reliable in accumulation of large number of data.
Conclusion
Globalisation is a leading concept and has become major factor in expanding business. It
encourages the companies to internationalize and increase the volume of goods, service and
capital. It helps in rapid circulation of product, technology and knowledge worldwide.
Globalisation opens up an international access. It improves communication access by digital
communication, small business can be turned into international market by the use of social media
platform, website content and mobile marketing campaign.
Globalisation made it possible to outsource the customer service to remote staff overseas
that can handle customer queries at lower price. This help the organisation to cut expenses and
provide outstanding services. It has created high level of competition and awareness among
different businesses which lead to higher economic growth. Now business has to find different
ways to establish themselves in long run so that it can maintain the same brand image.
Competitive pressure of globalisation among people will help to promote improved governance
and labour protection. It also create employment opportunities, by encouraging free trade more
innovation , creativity and engagement would occur at every level of society. Through
globalisation, economies in the world lose their borders and connect with each other and share
ideas, skills and technology by this the companies are now able to implement their business
throughout the world with improved technologies and help in developing world progress faster
which in return leads to the overall success.
23

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<https://mindtools.net/2018/11/23/definitions-of-globalization/>.
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Appendix
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Have you been ever go through by the concept of globalisation?
Yes
No
Q2) According to you, globalisation is the major consideration of each size of business?
Agree
Disagree
Q3) Does globalisation is effective in transforming a small business into a large scale
organisation?
Effective
Ineffective
Q4) What benefits globalisation has over the business operations of Holland & Barrett?
Higher profitability
Wide Market Reach
Effective Brand Image
Q5) Which kind of influence does globalisation have on the success of Holland & Barrett?
Positive
Negative
Neutral
Q6) What roles are perfomed by globalsiation in the context of business sucess?
Enhancing Competition
Economies of Scale
Large Market base
Q7) What is the potential need for Holland & Barrett to be globalised?
Market Expansion
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High brand recognition
Competitive advantage
Q8) What challenges are faced by an organisation during the execution of globalised business
operations?
Ethical Business Practices
Trade imbalances
Tax and Tariff
Legal and Regulatory Structure
Q9) What measures are undertaken by Holland & Barrett for improvising its operations at
global level?
Efficient Research & Development
Advancement in technology
Market Analysis
Strategic Implementation
Q10) Provide recommendation for make betterment in business to enhance market share and
gain competitive benefit within global scale.
27