How Globalisation Can Drive Business Success - Doc

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data Analysis and Interpretation..................................................................................10
Chapter 5: Reflection & Recommendation for Alternative Research Methodology.....................22
Conclusion ....................................................................................................................................23
REFERENCES..............................................................................................................................24
Appendix .......................................................................................................................................26

TITLE:
How globalisation can drive business success.
Chapter 1: Introduction
Overview of the Research
Globalization is considered as a leading concept which has become the major aspect in
business life during the last few decades. The phenomenon of globalisation affects the economy,
business life, society and environment in different manner, and almost each size of business
organisation have been affected through these changes (Beuving, 2013). These changes are
mostly related to developing competition and the rapid alteration of technology and information
transfer. Globalisation is a wide aspect that plays significant role in providing opportunities for
the business to attain higher growth and success within the commercial centre. Holland &
Barrett is the chosen organsiation for this particular project, thus it is a chain of health food shop
with around 1300 stores in 16 different countries. The company works as a retail store and the
major focused area of the firm is to expand its business operations in respect to developing its
opprtunities within the global era, however this create value in achaiving higher growth and
success within the global market. The exploration work contains the study about the significance
of globalisation and how it can drive business success (Wetherly, 2014). In this existing work,
aims and objectives are developed on which the overall work is based and provide support to the
investigation and literature review as to creating an appropriative theoritical framework. Along
with this research methodology will help in providing a systematic direction to implement
investigation activities in right direction and data analysis will take place through conducting
survey with the help of filling questionnaire.
Background of the Research
In today's world globalisation plays an important role in the overall economic growth of
the country, it refers to the ways in which companies interact and integrate with people of
different countries so that trade can be done different countries (Cohen, 2018). Holland &Barrett.
Is one of the worlds leading health and wellness retailers headquartered in Nuneaton, United
Kingdom. It is the largest health food chain formed by Alfred Slapps Barrett and Major William
Holland in 1870. It deals in various products like Vitamins, minerals, vegetarian, natural beauty
products and herbal medicines. There are a total of 1368 stores around the world,with a presence
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in 16country markets. As we know globalisation has been a boon for a business, so by providing
employment opportunities at Holland &Barrett. They tried to reduce the international poverty
problem, and by setting up offices in different countries they have to pay less tax rates which
helped them in attaining business success.
Rational of the Research
The present exploration work is basically consist on the investigation of the significance
of globalisation and how it can drive business success or growth. This is a broad area of
academic research that is effectual for processing or enhancing the idea and knowledge base of
learner in the nominative area of instigation (Cooke, 2012). The existing research has various
importance as it determined the effectiveness of globalisation and how it create benefits for
organisation to drive their business operations towards achieving higher growth and success with
the commercial centre. The potential reason for administration of this particular research is the
individual interest of researcher in the specified area, thus the investigator wants to explore their
own idea and knowledge base in regards to globalisation and also provides a direction to the
learner to attain effective knowledge and develop their own ability to perform similar task within
the specified area.
Research Aim
This considered as the key area of research, thus it can be described in the form of
predetermined statement in which the issue is mentioned (Shenkar, Luo and Chi, 2014). This
section is effective in providing a specified direction to the researcher to carry out the
investigation work in right manner. The potential aim of this particular research is "To access the
significance of globalisation and how it can drive business success". A study on Holland &
Barrett.
Research Objectives
This part of the investigation is interconnected with the aim of the researcher, thus the
major objectives related with specified area of research are associated as below:
 To understand the concept of globalisation.
 To evalute the benefits of globalisation over the business operations of Holland &
Barrett.
 To analyse the role of globalsiation in the context of business sucess.
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 To identify the ways through which Holland & Barrett can attain higher competitive
advatnage within the commercial centre.
Research Questions
The significant questions related with the specified area of project are described as
under:
 What is the concept of globalisation?
 What are the benefits of globalisation over the business operations of Holland & Barrett?
 What are the role of globalsiation in the context of business sucess?
 What are ways through that Holland & Barrett can attain higher competitive advatnage
within the commercial centre?
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