Globalization and its Impact on Society

This assignment delves into the complexities of globalization, covering its effects on economies, cultures, and societies worldwide. It examines the relationships between globalization, education, work, nation, and globalisation through case studies and theoretical frameworks. The assignment aims to provide a nuanced understanding of globalisation's impact on human development, financial systems, and cultural diversity.

Research Proposal

Table of Contents
Topic: How Globalisation can drive business success. ..................................................................1
INTRODUCTION...........................................................................................................................1
Rational of research................................................................................................................1
Aims and Objective................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................6
RESEARCH TIME PLAN............................................................................................................10
DATA ANALYSIS AND INTERPRETATIONS.........................................................................12
REFLECTION...............................................................................................................................17
RECOMMENDATIONS...............................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

Topic: How Globalisation can drive business success.
INTRODUCTION
Globalisation refers to procedure of integration in which companies, government and
individuals interacts with each other beyond national boundaries for the mutual consent of
overall development. Concept of Globalisation has been initiated for the purpose of increasing
opportunities for business organisations through which they can grow at highest level
(Gabrielsson, Gabrielsson and Seppälä, 2012). This research is based on McDonald, a renown
company belonging to Fast Food industry. The top management of this company is planning to
expand business operation of McDonald in international market, for this they have conducted an
research in order to enhance their knowledge on globalisation and its importance in business
growth. In this regard, researcher have formulated aims and objective for this research in order to
reach true results on the chosen research topic.
Rational of research
The main purpose of this research is to understand the term globalisation which can help
businesses that are looking forward to expand business at international level (Brewster and

Hegewisch, 2017). Researcher took this topic to improve knowledge related to current trends and
ways through which business expansion can be done.
Aims and Objective
Aim of the research is important as well as necessary part of entire research project
because it provide direction as well as process for conducting it. Moreover, aim of research
generally describe an issue through which an company will going to find solution of these
research problem. Thus, organisation can easily gain growth and profit in the competitive
business environment.
The aim of research project is “To analyse the important strategies that can be used by an
organisation for becoming successful in global environment ” A case study of McDonald.
Research Objective:
Research objective is crucial part because on the basis of it pre-determined goals and
objectives can be accomplished in effective manner (Costen and Salazar, 2011). All these
objectives are generally useful for investigator because through this they can evaluate overall
research project in better way. Moreover, overall research objectives are interrelated with each
other or they have their strong connection which help researcher in conducting research project
in effective manner. Below mention are the research objective :-
 To determine concept of Globalisation
 To analyse the strategies used by an organisation in expanding business operation at
international scale
 To evaluate main challenges of globalisation which might be faced by McDonald at the
time of expansion
 To identify role of globalisation in expanding business operation of McDonald a
international scale To analyse the range of strategies that can be used by McDonald the became successful
in the global environment
Research Question
In respective section, research questions is designed by the research investigator and
he/she have to keep in mind all the objectives while framing it (Ford ,2014). Moreover, research
question are crucial part of the entire research because with the assistance of this researcher will

be able to understand as well as investigate it in actual manner. Below mention are the research
questions prepared for this project :-
 What is the concept of Globalisation?
 What are the the strategies used by an organisation in expanding business operation at
international scale?
 What will be the main challenges of globalisation which might be faced by McDonald at
the time of expansion?
 How to identify role of globalisation in expanding business operation of McDonald a
international scale?
 What are the strategies that can be used by McDonald the became successful in the global
environment?
LITERATURE REVIEW
Concept of Globalisation
As per thoughts given by (Hitt, Ireland and Hoskisson, (2012), it has been analysed that
concept of Globalisation simply states the process through which business organisation can
freely exchange their goods and services at international scale without any barrier. This concept
also incudes many sub concepts like migration of workforce between two or more countries,
outsourcing and offshoring of production, expansion of FDI (Foreign direct investment),
emergence of global brand names etc. It can be said that this concept is not only beneficial for
business organisation but it has provided lots of benefits to people. It has also opened up
opportunities for large scale companies as they can easily approach new market area and its
customers which can provide high level of benefits to them (Kolb, 2014). Globalisation is
defined as the market integration at global level in order to increase national economy.
Globalisation is common in financial markets like capital markets, credit markets, insurance
markets, commodity markets and product market. It enables the sources of raw material and this
increases the cost competitiveness in own market as well as foreign markets. Also because of
globalisation inward investment has increased between countries. It enhances the growth of any
country in terms of finance and market expansion. The issues of employment in countries
declines because of increase in trading.
The strategies used by an organisation in expanding business operation at international
scale

According to the viewpoint of Leidner, (2010), it has been analysed that there many
factor or elements which contributes in expanding business operation of a company at
international scale. It includes innovation, joint venture, extensive networking, good brand name
etc. It can be said that if an organisation adopts these ways at time of expanding business in
international market then it is easier for them to succeed in less period of time. Along with this,
these companies can also enhance their sales figures in the new market with innovative concept.
As a result, it is easier for companies to expand its business in new country by adopting right
way (McGrath,2012). Apart from this there are several ways which can be used by McDonald's
for expanding business at international scale. Explanation of these are as follows :- Direct Exporting – It is direct selling products and services in the selected market area
through the assistance of distributor, agent as well as distributor for representing the
organisation into further market. Both of them become face of the company as well as
important part is that organisations choice of agents as well as distributors will manage
things in effective manner as same like hiring key staff persons (Kowalkowski and et.al.,
2015). Franchising - It is the process through which organisations can expand their business at
global level (Moser,2012). In franchising right as well as authority is granted by one
party to another for using their trademark, trade name and many other business system.
Their is one time fees which is paid by the person who is taking franchise amount paid
also involve some percentage of sales revenue which is royalty or gains. Thus,
McDonald's is using franchising market expansion tool for expanding their business at
global level. Joint Venture – It is a form of partnership which involves creation of third independently
managed organisation. In other words this can be said, joint venture is 1+1=3 process or
in joint venture two associations get agree on particular market, situation and then work
together (Bocken And et.al., 2016). Moreover, within joint venture organisation risk and
profit will be shared equally among each and every partner.
 Licensing – It is the form of written document or agreement through this owner of one
company grant permission to another party for utilising their property. In other words it
can be said that, licensing is an legal agreement in which licensor gives authority to
license for production and selling goods by apply brand name or trademark as well as use

patented technology owned by the licensor (Pollock, Wick and Jefferson, 2015).
Moreover, in the licensing procedure the licensee have to submits written document
related to the conditions in order to the utilisation of licensor's property as well as
payment agreement which is named as royalties.
Out of all these McDonald's can use franchising business expansion technique for doing
business at international level.
Challenges of globalisation
According to the perception of Taylor and Derudder, (2015), it has been evaluated that
globalisation is broad concept which includes huge number of benefits and opportunities for
businesses as well as people. But, at the same time it contains many challenges too which
becomes barriers for companies while expanding its business at international scale. It can be said
that some of the main challenges for companies expanding its business at international scale
includes arrangement of financial funds, human resources, cultural barriers and many other. It
has been identified that it is difficult for the companies to expand its business in the international
market if they ignore these challenges. Thus, for effective business expansion, its better for
organisation to initially analyse market and conduct an appropriate research on market. After
analysing chosen country and market, the company can easily operate its business without facing
much difficult (Prajogo and Olhager, 2012). Below mention are some challenges which is faced
by McDonald's while doing business expansion such as :- Unfamiliar culture – Every country have their own culture that is different from each
other and it may be the challenge which faced by McDonald's while doing business
expansion. Because it is not necessary that offering of same product and services in every
nation will be like by their population. Thus, for sustaining in competitive market it is
necessary for respective organisation to analyse culture of nation in which they are
expanding business (Bretos and Marcuello, 2017). So they can satisfy their existing as
well as potential customers. Language barriers – It become one of the major challenge for McDonald's while doing
business at global level. Because every nation have their own local language which
become problematic for respective organisation (Salas and et. al., 2012). Thus, for
coming out of this problem McDonald's have to hire staff members who known different
languages as well as having capabilities of explaining features of their offerings. If staff

member will not understand language of their customer then it become difficult for them
to serve them in appropriate manner and satisfying also.
 Legal issues - Every country have their laws and legislation which should be followed by
organisation as well as people living over their (Shultz and Adams, 2012). Thus,
McDonald's also have to keep in mind all the legal factor while doing business at global
level it includes tariffs and exports fees, minimum working hours of labour, wages to be
paid, equality act and so on. Although, it is the major challenge which faced by the
McDonald's while doing business at global level. Moreover, it is necessary for respective
association to do work by keeping in mind all the regulation which is framed by the
government. So they can sustain in market for long duration and gain competitive
advantages. Their is an another important legal factor that is taxation. Because each and
every country have different taxation policies and rates which give impact on the price of
goods and services.
Role of globalisation in expanding business operation
On the basis of thoughts of Shenkar, Luo and Chi, (2014), it can be said that globalisation
plays an essential role in the business expansion of a company. It has been identified that
Globalisation makes it easier for companies to indulge into free flow of goods, services,
manpower, resources and many other things. This reflects that with the concept of globalisation
companies can easily maximise their business profitability in effective manner. There are several
role performed by the globalisation in expanding business operations. Explanation of these are as
follows :- Greater awareness – Through globalisation organisation are getting knowledge about the
taste, preferences, culture, religion of different nation customer. This is important and
play crucial role in enhancing customer base. Because without identifying all these factor
it become difficult for McDonald's to satisfy their existing as well as potential customer
and result in decreasing brand image within market area.
 Location flexibility – Operation of McDonald's gain location flexibility while doing
business expansion at global level (Thomas, 2017). They can easily locate their new
product and services within any market as well as such practices allow them in gaining
benefits of low cost labour and several other resources charges.
Strategies that can be used by McDonald the became successful in the global environment

For expanding a business operation at international level, it is necessary for them to be
successful at domestic market. In order to develop any business successful, marketing strategy
plays very important role. Main focus behind formulating marketing strategy is to fulfil the
requirements of consumers also to maintain long term relationship with them. For instance,
McDonald should adopt flexible strategy which can changed by them according to the taste and
preferences of customers. As a result, it will increase the brand image of the company which will
aid the company in smooth running of business activities. In addition to this, company should
adopt pricing strategies on the basis of income level, target market as well as culture of the
country.
RESEARCH METHODOLOGY
Research methodology is the specific process as well as technique which utilise for
identifying, selecting, process and identifying information related to particular topic (Ince and
et.al., 2015). In simple term it can be said that RM is the process which use for gathering
information and data with the purpose of making business decision. Respective methodology
involves publication research, interviews, survey as well as several other research techniques.
Along with this, both present and future information are also involved in research methodology
section.
Research approach – It is a plan and procedure which consists of broad assumption to
detail method of data collection, interpretation as well as analysis. Although, it is based on the
nature of research problem which have to be addresses. Research approach is classified within
two i.e., approach of data collection and data analysis.

(Source: Research approach, 2019)
Qualitative method: Qualitative research is based on human perception, their views,
thoughts, analytical criteria etc. This research approach will be utilise researcher as well as it
help them in direct interaction with respondents for taking their opinions on selected research
topic. Implementation of Qualitative research gives priority to human trends for reaching true
outcome by researcher. Although, researcher is using qualitative method because it will assist in
getting true as well as appropriate outcomes of research topic (Wilcock and Scholz, 2016).
quantitative method is not implemented by researcher because through this data collected is in
the form of mathematical, statistical as well as through computing techniques. Strength and
weakness of qualitative method are as follows :-
Strength Weakness
 Qualitative method provide depth
information on individual cases.
 One major strength of the same is its
capacity which gives right information
related to respondents.
 Data gathering in qualitative research is
time consuming.
 Interpretation of outcomes are generally
biased because it is influenced through
researcher' s perspectives.
Quantitative method: This type of research approach is based on statistical data. In this
researcher mainly uses numerical formulas, mathematical algorithms for evaluating statistical
Illustration 1: Research approach

data so that effective evaluation can be done without any mistake. But this approach is not
implemented by researcher because it is time consuming and less changes of getting data
according to the research topic. Strength and weakness of quantitative method are as follows :-
Strength Weakness
 Quantitative research provide precise
and numerical data as well it is useful
for large sampling size.
 It is easier to interpret research data.
 Research data gathering may be
sometime too general.
 Along with this, research result might
not be in-depth.
In the present research project, investigator has used Qualitative method of research
approach for finding out true outcome on research topic.
Research philosophy - It refers to the belief of researcher which shows that the pattern in
which information is gathered, analysed and opted for the study. Types of research philosophy is
divided into two type such as positivism and interpretivism. For current study, interpretivism
have been adopted by investigator as it is helpful in finding out valuable information from the
collected data with the help of interpretation.
Data Collection - It is the process in that information or data will be gathered as well as
there are generally two method of data collection i.e., primary and secondary. Major motive
behind collecting information or data is to find out as well as gain solution of the research
problem (von Furstenberg, 2017). Explanation of these are as follows :-
Primary method: Primary data is considered as raw or first handed data that has been
personally gathered by researcher at time of research. In this method of data collection, major
motive of investigator is to collect authentic information which can satisfy research topic and
contribute in obtaining research outcome (Hoffmann and Kumar, 2013). In this research
investigator is using primary method of data collection because with this fresh information will
be gathered by researcher related to the topic. In this research, investigator have used both the
primary as well as secondary method of data collection in order to complete this project within
the provided time limit with authenticity. But out of these two major role played by the primary
method of data collection with the assistance of questionnaire. Strength and weakness of primary
data :-

Strength Weakness
Primary data is more up to date and help in
conducting research in more reliable manner.
As within this data collection method question
directly asked from population which help in
collecting correct information.
It is expensive as well as time consuming
method. Along with this, outcomes from
researcher audience always not feasible.
Secondary method: Secondary data is mainly based on someone else's work which has
bee done by them in past. This method is best suitable of collecting bulk of information in less
period of time (Duong, 2017). This method is not utilising by researcher because there is less
chances of getting accurate data. Although, information gathered is already been published in
any books or journal this is the main reason that data will be less accurate. Strength and
weakness of secondary method are as follows :-
Strength Weakness
 Secondary data is economical and it
also save efforts and expenses.
 Along with this, it is time saving
method of data collection.
 Secondary data accuracy is not known
as well as data may be outdated.
 It is also disadvantages that secondary
data might not be available as well as
accessible easily.
Sample Size - It is the count of individual samples or observation in any statistical
setting such as a scientific experiment or public opinion survey. For conducting respective
research investigator has decided to take 30 respondents (Bovens and Wille,2017). So that proper
information can be collected within required time period in effectual way.
Sample Method - It is the sampling procedure in that members are selected for doing
continuous research from population. There are generally three type of sampling method such as
cluster, random and stratified. Although, In the respective research project researcher will going
to use random sampling method for gathering data and information on the respective research
topic.

Ethical Consideration - It is Important part of the research project and necessary to be
implement while conducting research because in it laws and regulation are included. With the
aids of ethical consideration researcher will going to analyse and explore actual regulation for
analysing the wrong and right thing in relation of research (Springer, 2018). Apart from this, It
has been assumptive that ethical consideration is necessary section because it is uses for securing
collected or gathered data and information. Moreover, with the help of it researcher person can
take appropriate decisions by selecting right or wrong as well as also by not sharing sharing
collected data of respondents with anyone who is not part of research. Apart from this, Data
collected through questionnaire in this research is safe and secure. Most important is that it will
not going to be discussed with third party. So, respondent need not to fear that their information
will be disclosed in front of others.
Tool use for conducting research and gathering data is questionnaire because through this
current market trend as well as taste and preferences of customer will identified (Asongu and
Nwachukwu, 2017). That will provide assistance to McDonald's in globalisation process. Below
mention is the questionnaire :-

QUESTIONNAIRE
Q.1. Are you aware about the concept of globalisation ?
 Yes
 No
Q.2. Does globalisation assist in expanding business operations and its functions in emerging
market place ?
 Agree
 Disagree
Q.3. As per your view how globalisation is providing advantages to McDonald ?
 Improvement in sales
 Reduction in cost rate
 Enhancing level of competition
Q.4.What are the resources which are required by McDonald for gaining competitive benefits ?
 Human resource
 Financial resources
 Current tools and technologies
Q.5. What are the major challenges faced by McDonald in order to regulate business in
effective way at global level ?
 Finance
 Changes in economic policies
 Unfamiliar culture
Q.6. Do you think globalisation help company in reaching with domestic as well as international
customers ?
 Yes
 No
Q.7. In which manner globalisation is putting impact on McDonald success and growth ?
 Positive manner
 Negative manner
Q.8. Do you have any suggestion regarding impact of globalisation in expanding business
operation at international scale.

RESEARCH TIME PLAN
Gantt chart – It is the tool which utilise for project management as well as Gantt chart is
popular and common way through that activities are shown i.e., task or any event against their
timing. Moreover, on the left side of Gantt chart list of activities are displayed along with their
suitable timing on the top (Georgiadis and Mehl, 2015). Each and every activity is displayed
through bars which means length and position are showing starting date, duration of task and end
date of the activity also. In simple term it can be said that respective project management tool
shows what have to be done and when. In now competitive era, Gantt chart is using with the
motive of tracking projects schedule. McDonald’s will use respective tool in managing their
activities when expanding business at international level. Because with the assistance of project
management to respective organisation can complete their several activities within required time
period.

Work breakdown structure – Dividing complex project or event in manageable task is the
procedure known as work breakdown structure. It is generally utilise by the project manager in
the organisation with the motive of simplifying project execution. In other words it can be said
that, within WBS large task are classified into small as well as manageable chunks of work. All
these divided chunks can be easily supervised and estimated (Potrafke, 2018). Most important is
the work breakdown structure is not restricted to any particular field when it comes to for
implementation. Project manager can utilise it for any kind of task or event management. There

are some reason of creating WBS such as its accuracy, readable, indicate the project milestones
as well as control points, assist in cost estimation, risk and time management etc.. McDonald's
can use work breakdown structure in dividing their globalisation small project into manageable
small chunks (Lingard and Lewis, 2016).
DATA ANALYSIS AND INTERPRETATIONS
Theme 1: Aware about the concept of globalisation
Q.1. Are you aware about the concept of
globalisation ?
Frequency
 Yes 15
 No 15
Interpretation: From the above graphical presentation it has been analysed that, about 50% of
the respondents are aware with the concept of globalisation. Out of 30 respondents 15 are saying
yes they are aware about the concept of globalisation. Whereas, remaining 15 don;t have any
knowledge about the respective topic.
15 15 Yes
No

Theme 2: Globalisation assist in expanding business operations and its functions in emerging
market place
Q.2. Does globalisation assist in expanding
business operations and its functions in
emerging market place ?
Frequency
 Agree 20
 Disagree 10
Interpretation: Above graphical presentation is giving answer of the question, that will
globalisation assist in expanding business operation and its function in emerging market. Yes, it
will help 20 respondents are saying that because globalisation simply means business expansion.
On the other hand, 10 people are disagree with it but majority are in the favour of agree.
Theme 3: As per your view how globalisation is providing advantages to McDonald
Q.3. As per your view how globalisation is
providing advantages to McDonald ?
Frequency
 Improvement in sales 15
 Reduction in cost rate 5
 Enhancing level of competition 10
20
10
Agree
Disagree

Interpretation: Globalisation is advantageous for business in several way such as improvement
in sales, reduction in cost and enhancing level of competition. Through above graphical
presentation it has been analysed that out of these three one of the major advantage is
improvement in sale and out of 30 respondents 15 in the favour of it. After this, on second option
is level of competition on this 1o people are in the favour whereas, remaining 5 are in the favour
of cost reduction.
Theme 4: The resources which are required by McDonald for gaining competitive benefits
Q.4.What are the resources which are required
by McDonald for gaining competitive
benefits ?
Frequency
 Human resource 10
 Financial resources 10
 Current tools and technologies 10
15
5
10 Improvement in
sales
Reduction in cost
rate
Enhancing level of
competition

Interpretation: After going through the above graphical presentation it has been analysed that
there are several resources required by McDonald's while doing business at global level such as
human resource, financial resources as well as current tools and techniques. All these three have
their importance in business expansion out of 30 respondents 10 are in favour of Human
resources. Whereas, remaining 20 are in the favour of financial resources as well as current tools
and techniques.
Theme 5: The major challenges faced by McDonald in order to regulate business in effective
way at global level
Q.5. What are the major challenges faced by
McDonald in order to regulate business in
effective way at global level ?
Frequency
 Finance 8
 Changes in economic policies 7
 Unfamiliar culture 15
10
10
10 Human resource
Financial
resources
Current tools and
technologies

Interpretation: After going through the pie chart it has been identified that there are may
challenges which is faced by the McDonald's in order to regulate business in effective manner at
global level. One of the major challenge is unfamiliar challenges because out of 30 respondents
15 are in the favour of it. Whereas remaining 15 are in finance and changes in economic policies.
Theme 6: Do you think globalisation help company in reaching domestic as well as
international customers
Q.6. Do you think globalisation help company
in reaching domestic as well as international
customers ?
Frequency
 Yes 20
 No 10
8
7
15
Finance
Changes in
economic policies
Unfamiliar culture
20
10
Yes
No

Interpretation: After going through the above pie diagram it has been identified that, through
globalisation organisation can reach their domestic as well as international customers. Because
out of 30 respondents 20 are saying yes McDonald's can approach both level customers. On the
other hand, 10 are saying no it cannot.
Theme 7: Globalisation is putting impact on McDonald success and growth
Q.7. In which manner globalisation is putting
impact on McDonald success and growth ?
Frequency
 Positive manner 25
 Negative manner 5
Interpretation: From the above graphical presentation it has been identified that, globalisation
is giving positive impact in the growth and success of the McDonald’s. Because out of 30
respondents 25 are in the favour of positive manner whereas, remaining five are saying no it is
giving negative impact on the success and growth of respective organisation.
25
5
Positive manner
Negative manner

RESERACH OUTCOMES

REFLECTION
After going through the above research it has been analysed that, globalisation is
advantageous for McDonald's because through it they gain competitive advantages and result in
success of the organisation. For conducting this research qualitative method is utilise because
data collection is required in numerical form. Along with this, there is two method of data
collection one is primary and another is secondary. But in the case of McDonald's primary
method is utilise because it help in gathering data directly from customers which will be
appropriate for company in identifying needs and demands of their customers. Apart from this,
random sampling is used for selecting number of respondents. Thus, through globalisation
several advantages is gained by the respective association one of them is increasing customer
base.
RECOMMENDATIONS
The respective research is conducted for analysing the importance of globalisation that
drives success as well as growth of business. Basically there are several choices given to the
investigator person for conducting the overall research project in effective manner as well as it is
decision of researcher to choose most suitable topic for their research project. However,
McDonald's is the most reputed and well known company but still they have to consider few
important elements before carrying out their business activities. Explanation of these are as
follows :-
 It is important for the manager of McDonald's that, they have to hired knowledgable and
skilled staff members. So they can deal with different type of customers who are from
distinct society, religion, beliefs and so on. Because such practices result in gaining
competitive advantages at global level as well as generating revenue.
 Along with this, it is important for McDonald to analyse external environmental factors
before doing business expansion so that competitive advantages can be gained for
attaining high growth and success. Moreover, such practices provide assistance in
identifying the needs and desires of the existing as well as potential customer and assist
in minimising the chances of mistake or errors.

 They should also provide products as per the need of customer according to their
geographical segmentation for gaining high business growth as well as success of the
same organisation.
Alternative method – There is an alternative method that can be use for conducting research is
interview. But questionnaire is utilising in this research because interview is time consuming
process as well as result in extra expenses.
CONCLUSION
From the above discussion it has been concluded that, it is important for every
organisation to expand their business operation at global level for gaining competitive
advantages as well as growth of company. McDonald's is offering food and beverages which
caters the needs of different religion customers by providing them high level satisfaction. Such
practices help in business growth and also in sustaining in the global business environment for
long duration. Moreover, Globalisation allows business to grabbing several new opportunities
from business environment and assist in implementing positive changes in the association. This
will be beneficial situation for growth and success of McDonald's. Apart from this, Globalisation
is consider as an effectual practices for the organisation because through this company get
connected with lots of customers and provide them awareness about their offerings. Along with
this customers get lot of offerings to choose from variety of products this help the company in
enhancing their brand image and result in generating more revenue from the new market. This is
directly related to the growth and success of organisation for long duration. Hence, business have
to expand at the global level so they can retain in the market for long time period.

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