How Has Technology Improved the Travel and Tourism Sector?

How Has Technology Improved the Travel and Tourism Sector?

Table of Contents
1. Introduction..................................................................................................................................3
1.1 General background of the study...............................................................................................3
1.2 Rationale of the research...........................................................................................................4
1.3 Research questions.....................................................................................................................4
1.4 Research aims and objectives....................................................................................................4
1.5 Problem statement.....................................................................................................................4
1.6 Significance of the research.......................................................................................................5
1.7 Structure of the dissertation.......................................................................................................5
1.8 Summary....................................................................................................................................6
2. Literature review..........................................................................................................................7
2.1 Introduction................................................................................................................................7
2.2 The influence of technological advancement on the travel and tourism sector.........................7
2.3 The impact of technology on travel and tourism sector............................................................9
2.4 The ways technology change travel and tourism industry.......................................................10
3. Research methodology...............................................................................................................11
3.1 Introduction..............................................................................................................................11
3.2 Method outline.........................................................................................................................11
3.3 Data collection methods..........................................................................................................11
3.4 Sampling techniques and size..................................................................................................11
3.5 Data analysis techniques..........................................................................................................11
3.6 Ethical considerations..............................................................................................................12
3.7 Research limitations.................................................................................................................12
3.8 Research timeline.....................................................................................................................12
4. Reference list.............................................................................................................................14

1. Introduction
The advancement of technology plays a major role in improving travel and tourism business.
Technological advancement has a major contribution in improving transportation system,
mobility of communication. Mobile computing is highly considered in accessing people to get
any information at anywhere. The development of information technology has also helped travel
and tourism sector to be flourished. The growth of mobile computing is reliable for the
organisations in the travel and tourism sector to do e-marketing and social media marketing in
the most effective way. In addition, social media marketing allows the organisations in the travel
and tourism sector in interacting with the consumers. Hence, the growth of technology also has
major contribution in developing the relationship with the consumers and marketers in travel and
tourism sector. This research proposal intends to look into how travel and tourism sector has
improved travel and tourism sector. Hence, this research proposal is going to focus on collecting
data and information for aligning the growth of technology with the growth of travel and tourism
sector.
1.1 General background of the study
The study of this particular research is concerned to describe the growth and development of
travel and tourism sector due to the advancement of technology. Technology gives a deal of
advantages to the travel and tourism sector towards achieving a huge growth and development.
One of the most important necessities of travel and tourism sector is to develop global
distribution system. The advancement of the technology helps the travel and tourism sectors to
foster their global distribution network. Hence, today travel and tourism sector is able to deliver
service to the people from all around the world. Hence, the growth of technology is found behind
the success of travel and tourism sector. In the most of the developed country, travel and tourism
sector plays the most vital role in increasing the value of Gross Domestic Product (GDP).
According to GBP (2018), in 2018, travel and tourism sector contributes 218 billion pound to the
GDP of the United Kingdom. The study of this research pays interest to argue that technological
advancement changes all the marketing areas of travel and tourism sector such as aviation, other

transportation, marketing and promotion of tourism, sanitation and security service, security and
communication of hotels and resorts, marketing communication etc.
1.2 Rationale of the research
For the last few decades, travel and tourism sector has improved a lot considering the
advancement of technology. Hence, in order to understand the growth and development of travel
and tourism sector, it will be highly reliable to study how technology advances travel and
tourism marketing. On the other hand, in order to understand marketing operations of travel and
tourism sector, the study of this research is considered reliable and reasonable (Xiang et al.,
2015).
1.3 Research questions
 How are the growth and development of technology aligned with the growth and
development of travel and tourism sector?
 What is the impact of technology on travel and tourism sector?
1.4 Research aims and objectives
The study of this research needs to aim in looking into the ways of technology, which are
regarded in terms of improving travel and tourism industry. In order to accomplish this aim, the
objectives of this research should be:
 To evaluate the influences of technological advancement on travel and tourism sector
 To explore the impacts of considering technology in travel and tourism sector
 To explore in the ways technology helps the tourism marketing in developing their
operational skills
1.5 Problem statement
According to Standing et al. (2014), the consideration of technology is must to do business on
travel and tourism sector. The problem is that technological advancement is not only considered
for improving tourism marketing, but it is also considered to disrupt tourism marketing in many