How Instagram can improve its user experience Research 2022

Running head: RESEARCH
How Instagram can improve its user experience?
Name of Student
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1
RESEARCH
Abstract
The study focuses on analyzing the factors through which Instagram can improve its users’
experience. The enhancement of the users’ experience is mainly based on detailing the key
causes of users’ dissatisfaction. Since Instagram is one of most widely used social media
application, it becomes a foremost necessity to understand the factors that can cause users’
dissatisfaction. The proposed research aims in evaluation of the factors that determines the users’
satisfaction while using the application. There can be a number of factors directly or indirectly
related to the process of enhancing users’ experience. The proposal proposes the use of primary
data collection method to gather the needed data for the study. The methods section identifies
and justifies the use of suitable tools and techniques to collect and interpret the data needed for
the study. A preliminary data collection reveals that majority of the users want certain basic
features such as “ability to download individual posts” or “flexibility in choosing add
preferences”. These factors play a critical role in improvement of users’ experience. Along with
that, the preliminary data collection reveals that there is a demand for an option of premium
account. The research method outlines the pathway of successful research execution and
completion. The research is expected to gather valid data from the Instagram users and success
of the study will enable Instagram to improve its basic functionalities as per the needs and
expectations of its users.

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RESEARCH
Table of Contents
Introduction..........................................................................................................................3
Scope of the Study...............................................................................................................3
Significance of the Research...............................................................................................4
References............................................................................................................................5