Remote Workforce: A New Trend in Global Marketing Management

How remote workforce
becomes a new trend in global
marketing management

Table of Contents
CHAPTER 1: INTRODUCTION ...................................................................................................3
CHAPTER 2: LITERATURE REVIEW ........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................4
CHAPTER 4: RESULTS ...............................................................................................................5
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................13

CHAPTER 1: INTRODUCTION
Overview of the topic: Remote workforce is defined as the employee who is employed by a
company but they works outside the office environment (Donthu and Gustafsson, 2020). In
recent time trend of remote working has been increased which is a result of technology and high
inclination towards free working. In current scenario of COVID-19 pandemic most of the
businesses are working remotely in order to run their business in unstoppable manner and grab
prominent opportunities as well.
Research aim: To examine availability of remote workforce within global marketing
management and to examine their significance.
Research objectives:
 To analyse customer trends and inclination over buying in the situation of COVID-19
pandemic.
 To analyse impact of changes on customer attitude.
 To examine the role of remote workforce in business promotion.
Research questions:
 What are the consumer trends and attitudes when spending during COVID?
 How can a business react to the changes brought about by consumer attitudes?
 How remote working helps to promote business?
CHAPTER 2: LITERATURE REVIEW
What are the consumer trends and attitudes when spending during COVID?
According to Vautier, 2020, COVID has given prominent impact over trends and
attitudes of buying habits of customers. Customer of cut deep segment is spending less than their
needs which is impacting overall employment in adverse manner. Customer of stockpile
situation are feeling pessimistic about their future and on the other hand customers from
hibernate segment is spending more in order to deal with their daily requirement. All the
businesses are struggling in order to deal with crisis which has been arisen due to COVID 19
pandemic.

How can a business react to the changes brought about by consumer attitudes?
According to Charm, 2020, Impact of COVID has been spread over the world and their
economy in negative manner. Marketing is an activity which is undertaken by the organisation
so as to persuade customer to make buying choices. In the light of pandemic business are using
various approaches in order deal with this situation and to grab growth opportunities. In the
terms of B2C businesses online business and online customer service providing is one of the
biggest example of these businesses activities. In the terms of B2B businesses are using zoom
meeting or email marketing so as to connect with business activities and to carry out business in
barrier free manner.
How remote working helps to promote business?
According to Piggott, remote working is the new concept which is used by businesses in
order to provide flexible working and enhance employee retention so that they can gain
competitive advantage over intense market. Remote working is associated with flexible working
in which work from home facilities are also included so this helps an individual to maintain their
work life balance due to which they can work with higher efficacy and dedication. More than
50% employees within a company is having opinion that remote working leads to have higher
flexibility in working which enables them to serve company for longer duration and enhance
retention. Remote working leads in lesser distraction due to which happy working environment
can be created.
CHAPTER 3: RESEARCH METHODOLOGY
Data collection:
Data collection is an approach which can be used in order to gather and measure
information so that the same can be There are two sources of data collection which are known as
primary and secondary sources. A researcher can evaluate data of hypothesis which has been
gathered by them in data collection methods (Selcuk, 2017)
Primary source of data: Primary source are associated with raw information in which direct
access to the subject is to be given. These sources of data collection is time taking and credible.
Examples of primary sources are interviews, surveys and questionnaires.
Secondary source of data collection: These data collection sources are related with using
information which has been obtained with some other approaches but now used to carry on