How to Use Social Media in Your Career?

Running head: ANNOTATED BIBLIOGRAPHY
ANNOTATED BIBLIOGRAPHY

Reference 1: Sreenivasan, S. (2019). How to Use Social Media in Your Career. The New
York Times. (Online). Retrieved on 04th February 2019. Retrieved from
https://www.nytimes.com/guides/business/social-media-for-career-and-business
Discussion:
This article overviews that many of the smaller and emerging organisations do not know
how to implement social media marketing techniques. They are seldom aware what kind of
content is to be posted, at what time and at what frequency. Hence, this news article provides an
in depth overview regarding the curated marketing opportunities that lay in the hand of the
marketers of the company, given the strategic recommendations provided here. The credibility of
the source lies in the fact that for the social media strategies to be implemented properly, it is
necessary to understand which platforms works best under what circumstances. The author of
this article wonderfully explains under what circumstances the companies might need to apply
these strategies and he also explains what benefits the marketers might reap out of
implementation of these strategies.
Reference 2: Holmes, R. (2018). 2018's Biggest Social Media Trends for Business.
forbes.com, (Online). Retrieved on 04th February 2019. Retrieved from
https://www.forbes.com/sites/ryanholmes/2018/01/02/2018s-biggest-social-media-trends-
for-business/#18b935055623
Discussion:
In this article the author highlights how the nature of social media usage of the companies
are changing since 2018. On one hand the major changes related to strategic marketing via social
media have been highlighted. On the other hand the impacts that these strategies are going to

have on the operations and the profitability of the company have been discussed in detail. For
evidence the end of free reach over Facebook have been specified. Organic reach is being
gradually closed down by Facebook and in its place a new explore feed is being popularised by
the media platform. This is how the people surfing the general new feed would not be able to
access the commercial posts of the companies. On the contrary the second class streaming in
Facebook, as the article discussed would allow the content to reach the specific and targeted
audience much easily. The credibility of the article lies in the fact that unlike many other article
that discusses the importance of social media in business, this article by Holmes (2018),
highlights the impacts of the changing nature of the business marketing opportunities of the
social media and also discusses whether the companies are going to benefited out of these
changed parameters or not. However, this article also hints out for a scope of future study
regarding how the companies should adopt these new metrics to their commercial benefits.
Reference 3: Driver, S. (2018). Social Media for Business: A Marketer's Guide. Business
News Daily. (Online). Retrieved on 04th February 2019. Retrieved from
https://www.businessnewsdaily.com/7832-social-media-for-business.html
Discussion:
This article is actually a marketing for the marketing team of the small organisations and
further justifies why 70% of the SME in America are listed on the social media. The main motif
of this article is specifically highlighting how the social media posts made by the companies can
gather maximum public attention. In this connection, the usage and the benefits of the in depth
social media market analytics tools have been highlighted here. This article would not only help
the marketing agents to understand the basic benefits of adopting a social media marketing

strategy, but also analyse how they can track their growing brand fame as an impact of using
these strategies through successful application of social media marketing analytics tools (Driver,
2018). This is why, this article is a credible source in context to the provided topic of research.
Lastly, it requires mention here that the way in which the author has discussed the loopholes of
conducting marketing activities over various social media platforms justifies the credibility and
expertise of the author.
Reference 4: Bradbury, D. (2013). Effective social media analytics. The Guardian. (Online).
Retrieved on 04th February 2019. Retrieved from
https://www.theguardian.com/technology/2013/jun/10/effective-social-media-analytics
Discussion:
This article discusses the importance of social media marketing in the context that the
implementation of a market survey based on a focus group needs at least 3 to 4 months for the
data to be delivered. Hence, even after the market launch of a product, for three months the
company is not able to access the impact of the product on the public. In the meantime the
market value of the product might be dipped. Besides, Bradbury (2013) discusses in this article
that this is a cost incurring process also. On the contrary, the author discusses that the benefits of
using the social networks to bleed information is huge compared to pay marketing. The returns
are instantaneous and effective. The effectiveness of the article lies in assessing the importance
of social media marketing from this perspective. The author wonderfully contrasts the two
marketing procedures and discusses in depth how social media marketing benefits the marketers,
especially the small and emerging companies who have a low budget, a small marketing team
with less market domination.