HR Management United States Report 2022

HUMAN RESOURCE
MANAGEMENT

CONTENTS
INTRODUCTION...........................................................................................................................1
BACKGROUND OF THE COMPANY.........................................................................................2
EMPLOYEE SURVEY...................................................................................................................2
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDICES...............................................................................................................................10

INTRODUCTION
Human Resource Management is the function of every business organization which is
focuses on recruitment of employees and provides better guidance or direction to them. This is
the strategic approach in order to increase number of people and increase their knowledge as
well. The HR department of every company is responsible to recruit people, provide training,
performance of appraisal, reward management and manage training or development sessions.
Department can make required changes through this company can attain target within stipulated
time period (Noe et.al.2017).
The present report is based in Reef Digital which is a digital marketing company and was
founded in the year of 2011 by Hadrien Brassens. The Company is providing social media
marketing services in various countries in order to earn profit and attract a large number of
customers. This Organization opted various planning and strategies for the purpose of attain
target within stipulated time period. Human Resource department of Reef Digital following
recruitment and selection process in order to appoint employees who are able to with the
company and can helpful to meet the target as well. Human resource management of Reef digital
consist training and development session which are required to be provide to employees in order
to increase their knowledge and capability (Cascio, 2015).
Company provide stipend to interns according to their knowledge, work and experience.
However, employees are facing financial problem while working with Reef Digital company.
Moreover, organization spend significant amount of money on training and development
program. HRM set various promotion programs in order to attract large of people and aware
population about services provided by this firm. Primarily, it is important step namely using the
Research methods which are helpful for companies to collect data which are related to research.
Herein, the Questionnaire is one of the best research methods which is helpful for companies to
collect data. In this present report questionnaire is prepared on the basis of HRM issues such as
financial problems facing by employees, gender imbalance within premises, performance
reviews, recruitment or selection process and training or development session (Armstrong and
Taylor, 2014). Questions have been asked from five employees of the company who are
currently working with Reef Digital from number of years.On the basis of analysis from every
research finding need to provide solution in order to improve and manage better human resource
1

management.By using various promotion channels HRM of this company try promote services
providing by this company (DeCenzo and Verhulst, 2016).
BACKGROUND OF THE COMPANY
Reef Digital Company providing Pay Per Click advertising, Search Engine Optimization
as well as services related to social media marketing. Reef Digital organization was founded in
year 2011 and its headquarters is located in North Sydney, New South Wales, AU 2060. The Co-
Founder of this company is, HadrienBrassens, also currently has an approval rating of approx.
82% (Cascio, 2015). This Company has an estimated of 22 employees as well as annual revenue
is around of 3 Million AUD. Company providing social media marketing services to large
number of employees in order to earn profit and provide best quality of services to customers.
Conversion rate optimization is another service whichReef Digital provide in international
market (Mura and Horvath, 2015).
EMPLOYEE SURVEY
1. As per your opinion as a digital marketing company what qualities Reef Digital looking in
every person during recruitment and selection process?
Research Findings – 2 out of 5 employees saying that Reef Digital looking for a hardworking
person while recruitment and selection process.3 out of 5 employees saying that company
looking for a dedicated, intelligent and hardworking person for the benefit of the entity.
3(Hardwor
king)
2 (All)
Key Qualities been considered
by HR Team
2