The Effectiveness of Human Resource Management in Strengthening Business Outcomes: A Case Study of Apple Inc.

This essay explores the use of human resource management in strengthening business outcomes, using Apple Inc. as a case study. It discusses the use of HRM in the business value chain, the promotion of HRM programs, and the need for consistent integration with business growth. The essay also presents arguments for and against the topic, and a personal development plan for the author.

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[Document subtitle]
OCTOBER 29, 2018
Apple INc.
Student Name

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Introduction
With the ramified economic changes, every organization is inclined towards
strengthen the business outcomes by integrating the business strategies and program. The
company chosen for the essay is Apple incorporation to demonstrate integrity in achieving their
success, using evidence and examples of their business practices. Apple is a company which is
found highly acclaimed to be a quality brand. Apple is considered to be the tech company for
the iPhone and other stylish products (Kirk, 2015).
Thesis statement- The effectiveness of the human resources management is to strengthen the
core competency of company in market.
Issue- 1 Use of HRM in busienss value chain activates
In this essay key issues and arguments on the use of the HRM in the busienss value
chain activities will be discussed. After that on the basis of my own point of views and
perception, I have developed strengthen argument to support the effectiveness of the HRM in
better busienss functioning.
Counter argument for this issue
This support of HRM in Apple Company is developed with a view to make
employees and other KMP to feel free to contribute their innovative ideas is the key success
of the effective business. The use of the human resources management in its value chain
activities program is key pillar for creating core competency in market (Chillas, Marks and
Galloway, 2015). Normally the products launched by the company are found to be user-
friendly in nature as all the employees in the organization have the freedom to give their ideas
and decide which contribute to producing the best product. This is the only reason that the
company like Apple incorporation do not give much importance to the qualified people
instead of that they support the quality and innovative employees who can give their immense
creative ideas to the organization. Apple is considered to be one of the valuable brands
according to the inter-brand, which brought in $171 billion in revenues in the year 2013. The
selling by the company tells its secrets of success in the market (Ferguson, Collison, Power
and Stevenson, 2011). If company fails to integrate its HRM in relation to its busienss growth
then it might result to business destruction in long run.

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Main argument
If company uses effective HRM in its busienss then it will show the integrity of the
employees and also helps in keeping them motivated. This is the reason the company
supports the initiates from the employees so that the company can able to satisfy the
maximum of their clients. I believe that by integrating the HRM, it will help employees
working at the worlds best company to know that they are most privileged ones as whatever
the job they are doing are likely to be the part of something great (Clarke and Boersma,
2017).
Issue- 2 Promotion of the HRM program in consistent
with the business growth
Nowadays companies are promoting the HRM programme in their organization in
order to have more expert personnel in their company. The motive behind giving such leisure
to their employees is to have their loyalty to the company so that the process of retrenchment
and switching the company can be reduced in the organization. In doing the course or the
degree programme, employees get stuck to the company and will have to work in the
company usually more than the time they expect Macworld, 2015). This will be add-on
advantage to the company as their turnover cost has been reduced by introducing this degree
programme in the company itself.
Counter argument of this issue
The proper HRM management program should be integrated at each and every branch level.
This will save the time of the company as well as the time of employees too. The issue is
related to cost and benefits associated with the HRM program adoption in business. The cost
involvement of employees also gets lower which give them the feel of loyalty and to do
something good feel for the organization, which is needed by the companies nowadays
(Fortune, 2015).
Main argument for this issue
The essay discusses the issue relates to the Apple contribution in developing the qualified
personnel in its HRM work program. Apple Inc. should indulge in promoting the degree
programme in the organization so that the employees should have the knowledge and degrees
to for their better future. My argument is stronger than counter argument because it will allow
company to strengthen its sustainbitiy. For this, company should start a campaign within the

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organization and gives support also. The support is given in the form of sponsoring the
degree programmes and gives holidays to their employees to prepare for that.
Therefore, I could conclude that Apple Inc. being one of the big companies of the world
should indulge in sponsoring such type of degree programmes to their employees for their
better and secure future (Wonglimpiyarat, 2012).
Conclusion
The key issues behind the argument are that the companies should focus on the
employee’s personal development and growth also. The reason behind the development of
individual personnel is the increased competition in the market among the employees.
Competition is related to the education and degree the candidate has with them. The degree is
made so compulsory for them to enhance their profile in the company. The promotions in the
corporate are given on the basis of their degree and qualification. So the introduction of the
degree programme is mandatory for the companies to have the skilled and the person holding
some degrees with them (Saarinen and Nikula, 2013).
Part-2
Develop my arguments in favour of and against this
topic
I am pursuing human resource management program in my university with a view to
identify the benefits and issues which company could face while integrating HRM in their
work practice.
Personal development plan
In order to strengthen my development, I would focus on using the practical work
approach by assessing the marketing and HRM strategy of company to compete in the
market. It would assist me to identify the pros and cons of the HRM practice and my own
divergent issues with the particular aspects. As undertaking this learning courses and
programmes in the organization, it will brainstorm my mind which ultimately helpful in new
ideas and analysing the integration of the HRM practices with the busienss process. The
reason to promote the degree programme by Apple Inc. is to increase the potential of the
employees by giving more in-depth knowledge of the market and surroundings (The New
York Times, 2015).

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Organization of the idea
After assessing all the details, I found that Apple should focus only on the initiative and
innovations program done by the employees. The development is recorded only on the basis
of developing the new technology or idea which benefit the company to have more public
and followers with them. The company initially focuses on having the employees which have
innovative ideas and thought process so that they can new ideas to influence the market and
maximum mass from it (Comninos, McLoughlin and Anderson, 2010).
This strategy was adopted by the company to have the large market share with differentiating
market image of the innovator. But after becoming the differentiator in the market, the
company has analyzed that there is also a need to give knowledge and qualification to their
employees (Safieddine and Nakhoul, 2016). I could also support my idea with the use of
another example that is Cameron, which is found to be the company best suitable for the
engineers. The company is driving the need for motivated and talented employees to meet the
technical challenges faced by the environment in today’s upstream oil and gas business by
fostering the HRM work program. The company has found with the various career
opportunities that will prove to be beneficial for a personnel career and its development
(Feurtey, 2017).
The key issue found in the Cameron is that the company is promoting the engineers only and
not the other group of employees. As the company objective is to gain more insights into the
oil and gas industry only. This will certainly call as the biggest partiality company has found
with. From this many personnel’s has suffered and not get the degree programmes facilities at
their organization (CMS, 2018). But after a certain point of time, non-engineers background
employees raised this issue in the organization and got the equal opportunity to develop their
career. The company was now focussed on the overall development of the employee
irrespective of their nature of the job they are doing. The specified development and career
opportunities are offered to the employees in the organization which will be the best
motivation for an individual to be a part of the organization (Muir, 2016). Cameron focused
on providing the technology segment that has numerous opportunities that will prove the
abilities of the individual personnel in the organization from the initial day at organization
and throughout the career (Holland, 2017).

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Developing my arguments
From the above discussion, I could conclude that nowadays companies are promoting
the degree programme in their organization in order to have more degree personnel’s in their
company to strengthen their HRM work practice on branch level. There are many companies
which are promoting this strategy in their organization. From which one of the famous
company is Apple and Cameron which are promoting the degree programmes in their
companies in order to promote the education and have the qualified staff in their company for
the long duration of time. From the above discussion and argument of Apple degree
programmes, it has been analyzed that previously company was focussed only on the
innovative staff with new and unique ideas. But after the reviewing the market scenario, I
found that the company was more focused towards the employee development and their
career oriented. As if the employees are well versed with the degree, knowledge and
experience then the company will have more chances to survive and become a market leader.

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References
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