Human Resource Management: Policies, Target Customers, and Effectiveness

This report discusses the policies, target customers, and effectiveness of human resource management. It differentiates between traditional HRM and strategic management, determines how HR can add value to business, and explores two policy sectors of HRM. The report also demonstrates the target customers of potential clients and emphasizes theoretical concepts. Lastly, it discusses the effectiveness and ineffectiveness of HRM policies.

HRM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Differentiate between traditional HRM and strategic management............................................3
Determine how HR can add value to business............................................................................4
Two policy sector of HRM..........................................................................................................5
Determine target customers of potential clients and emphasize theoretical concept..................6
Demonstrate HRM policy effectiveness and ineffective.............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Human resource management is defined as an exercise of hiring, conducting and
managing employee performance in positive manner (Anwar and Abdullah, 2021). In this whole
procedure is conduct in order to select right candidate for specific job requirement. Greg
Jackson, is CEO of Octopus Energy and its aim to achieve target and goals of organization. Its
perception is to on how energy utilize in better way for attaining objectives of their life in order
to get success. The Greg Jackson said that “it’s effective to ask about channels in order to not air
advertisement on new medium as derives output for time period”. In this report study about two
policy sectors of human resource management and also determine target audience on whom
focused to achieve targets and goals by attracting customer towards organization. Further,
demonstrate productive and ineffective sector of policy that determine in human resource
management practices. In accordance to emphasize exercise that perform by HRM in effective
and ineffective form through leading business in productive manner. The main objective of
report is to demonstrate an understanding in order to attain aims and objective of company by
meting up targeting audience in productive manner to boost performance.
MAIN BODY
Differentiate between traditional HRM and strategic management
It consists of two distinctive terms that are traditional human resource management and
strategic management (Collings and et.al, 2021). They both are different from each other that is
differentiated below;
Basis of comparison Traditional HRM Strategic Management
Meaning It is a procedure that firm use
for conducting people on
hiring, growth in order to
achieve targets and manage
whole organization
environment.
On the other hand, this is an
ongoing strategy, observing,
study and assessment of all
essential requirements that
firm required to attain their
targets and aims in productive
manner.
Nature The traditional human resource Whereas, its nature is

management nature is in
reactive manner.
proactive.
Scope This is engaged with employee
relations, in order to conduct
effective communication with
them.
While, it is concerned with
subjective and independent
relations.
Basic element Its factor is capital and goods
by which attain objective and
targets.
Strategic management main
element is people and skills
through which it emphasized
in effective manner.
Accountability Traditional HRM is cost
centric that derives
accountability in accordance to
cost.
In term of this, it is investment
centric that focus on determine
growth in investment.
Determine how HR can add value to business
In accordance to this, human resource may add value to firm by different ways in order to
attain aims and objective in productive manner. This is determined below;
Interpret and utilize- Human Resource plays an important role in determining aims and targets
of business (Hatamleh, 2021). It main duties is to guide employees and required to understand
the targets and effectively communicate with consumer for optimizing their product in efficient
manner. By interpreting gaps and try to determine appropriate solutions to overcome the gaps in
productive manner. As it has power to take action and consult with director in effective manner
for understanding and optimize products and services in productive manner.
Assets and Budget- When HR department, fully understand about measures to be taken for
different initiatives that influence organization by aiming at attaining profitability (Joseph,
Thomas and Abbott, 2021). It is required to allocate resources and makes appropriate budget for
same in order to target consumer. By interpreting their needs, problems and provide solutions to
manage situation in effective manner. This helps in adding value to business in productive

manner for expanding organization in perspective manner for leading firm. Through this
optimum utilization of assets and allocate cost to achieve target at faster pace.
Two policy sector of HRM
The human resource practices is provided direction for continuous action in essential
sector of organization. This is created for attaining advantages in order to formulate in right form
for achieving aims and objectives of business. In accordance to this, HR department deals on
primarily basis for conducting and managing policy in effective manner for enhance organization
growth in prospective manner to expand their business by implementing this policy. This is
explained below;
Recruitment and selection policy- In order to compass suitably educated and productive staff
by providing them benefits such as security, suitable future anticipation and attractive wages in
effective manner. This facilitates in corrective measure by properly recruiting right candidate for
job that is suitable for role requirement in organization (Garmendia and et.al, 2021). As this
provide basis for selecting candidate by different procedure such as provide candidate to good
working condition through which finds better for it and feels safe to work in organization by
deriving effective policy. Through this emphasizes people personnel in way towards getting
recognition, various schemes that help it in providing suitability to working in business. This
policy is created with purpose of selecting and recruiting right candidate for right job by
providing people benefits in order to which they come into organization and accept job.
Training and growth policy- To provide employees opportunities and development of their
personnel by deriving them facility of training in order to facilitate them in corrective measures.
In order to provide them benefits for improvise their applicability’s and efficiency through which
their growth is measure and provides them basis to ascertain future promotions by working in job
productively. For doing so, take productive stages that consist of training and development
practices to make employees productive and develops growth in their function of management
by raising their efficiency and facilitates employee’s growth in productive manner. This
emphasizes training and growth of employees by conducting different activities for them in order
to enhance their productiveness (Shishiwa and Ndyemalila, 2021). The policy of training and
growth help in developing employees by giving them proper training in order to increase their
skills and knowledge to achieve their goals and aims in desirable manner. It facilitates
performance growth of employees in productive manner to enhance their performance and boost

their effectiveness for developing their skills and provide training that helps in enhancement of
their personnel, and they can easily meet up targets of organization in effective manner.
Determine target customers of potential clients and emphasize theoretical concept
In order to determine targeting customer that define as particular group of customers that
utilize products and services of organization by finding appropriate to them. Target consumer of
potential clients is determined by age, income and many other elements that facilitate targeting
consumer in productive manner (Giordano, Schmit and Schmit, 2021). The target audience of
potential customer help in boosting performance of organization in productive manner. Its roles
are determined by various ways such as defined below;
Understand acquisition path and critical area- This helps in emphasizing that it is essential to
pay specific attention by defining both target audience and their perspective for purchasing path
as well critical sectors, which provide them key points of products (Ahmed and Ganapathy,
2021). In accordance to this, customer attracted towards products and services that lying on
organization. By this determine acquisition of target audience of potential clients in definite
manner. Through it enhance performance of organization and boost productivity of business by
targeting potential customers towards organization in effective manner.
Employ multi-segment promotion- It will help in targeting potential audience, through product
segmentation by which promotion through different key areas such as social media,
advertisement etc. in productive manner. By these gains consumers from distinctive market
segments to purchase goods in same manner. In order to it, emphasize employ multi-segment
promotion by targeting potential consumer towards business to enhance productivity of firm. In
accordance to this, derives potential consumer that is to targeted towards organization in manner
to attract by social media. This provides audience who helps in raising performance of
organization in perspective manner for developing growth of business.
Theoretical concept in relevance to professional knowledge
In order to emphasize an understanding about theoretical knowledge, this determines an
essential stage of learning. It acquired by several ways such as through media, academic
institution etc. that provide theoretical skill and practical which helps in raising life experience
and circumstances that face in real life (Barrett and Hordern, 2021). Through this signifies
various aspect under this, by demonstrating relevance to theoretical nature that determines skills
in procedure of learning outcome derives by discussing human resource management. In this

facilitate that professional knowledge helps in implementing into right area. To derives a
systematic function in management by which enhance skills in professional perspective for
growing personnel development through theoretical concept. Through this an understanding
takes place that driven benefit by providing theoretical nature of these practices that held in
organization.
Demonstrate HRM policy effectiveness and ineffective
In accordance to this, emphasize human resource management policy effective and
ineffective by following ways. Its effectiveness in HRM policy is determined as exercises that
revolve around hiring, selection and many other activities. By this, signifies effective
communication among employer and employees in effective manner. This helps in determining
ethical code of conduct in business that emphasizes employee activities by their action, job
execution and many other ways. In order of doing work by conducting effective communication
among them, enhance performance of business and gains organizational targets by emphasizing
growth and development of company (Thomson and et.al, 2021). Through this organization
achieves targets and objectives of business through effective human resource management policy
of recruiting and selection policy. To managing effectiveness in policy this signifies by attracting
suitable candidate for organization and boost performance of company in productive manner. It
helps in conducting and managing resources and budget in proper manner for leading business
and attract customers towards organization by working in productive manner. Human Resource
Management policy provide basis for conducting hiring process by communicating with people
and given them special benefits by which they attract towards business. Through this determines
effectiveness in human resource management policy that derive better communication and helps
in expansion of business.
Its ineffectiveness in human resource management policy, is determined by not providing
appropriate training to employees through which impact on business. Such as organization
performance effected and decrease organization productivity because of lack of training. Also,
not properly conducting strategy formation also lead toward ineffective communication takes
place that effect organization (Yu, Baird and Tung, 2021). Through this policy, ineffective affect
organization due to lack of strategy and lack of communication for formulating business activity.
By this productiveness of business impact by not properly managing all activities in firm. As
HRM ineffective is derived from these sources impact on performance of business by

inefficiency of management that decline organization growth. Ineffective way of doing work
harm business because of not functioning work in proportionate manner. By this, emphasizes
lack of training and development creates issue for organization through which employees not
able to understand organizational function.
CONCLUSION
The report has been concluded about human resource management that emphasizes various
tactics in manner to attain goals and objectives of organization. In this has been differentiated
among HRM traditional and strategic management by basis of comparison. This has been
formulate effective function of determining their performance to work in an effective way for
enhancing business by proper function derive by human resource management. It will also justify
about how human resource management can add value to business by distinctive ways in order to
which addition value in productive manner. This summarizes two distinctive policy of HRM
that provides training and development, also hiring right candidate for job in manner to smooth
functioning in management, in manner to work and performs function in productive way for
leading business in effective way. Further, demonstrate target audience of potential customer and
under this their theoretical nature is also determined in desired manner for conducting effective
management. Lastly, determines human resource management policy that signifies their
effectiveness and ineffectiveness in productive manner for proper functioning of management
functions in effective manner. Through this has been study about different HRM practices and
work in definite manner to enhance growth and opportunities of business in productive way.

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