HRM Practices (Part 2) - Job Description, Recruitment Process, Performance Management and Employee Engagement at Aston Martin

HRM Practices (Part 2)

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
A job description for the position of Marketing Manager......................................................3
A person specification for the position of Marketing Manager.............................................3
A recruitment and selection process flowchart to be used by this organization in future......4
An assessment of your selected company’s performance management and reward systems
with examples.........................................................................................................................6
A review of the organisation’s current approach to and effectiveness of employee relations
and employee engagement and how this could be further strengthened................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The portfolio is based on HRM practices in which job description and person specification
for the position of marketing manager are determined. It also covers the process of recruitment
and selection that can be used by organisation in future. Further, the portfolio includes the
performance management and reward system of Aston Martin and also the approaches related to
employee relations and employee engagement are explained.
TASK
A job description for the position of Marketing Manager
Job Description
Position: Marketing Manager for Aston Martin
Job Title: Marketing Manager
Hours: 8 Hours per day
Accountable to: Managing Director
Location: Aston Martin, UK
Job Summary: The role of Marketing Manager is to create awareness by developing
marketing strategies that fulfil the customer needs and enhance the profit of organisation.
Main Duties and Responsibilities:
 The Marketing Manager has to focus on defining and managing brand which leads to
increase in growth.
 Marketing Manager has to formulate strategies for pricing that helps in maximizing the
profitability and market share of company.
 They are responsible for creating and developing promotion with manager of
advertising.
 Analyse the demand of product or services in market.
A person specification for the position of Marketing Manager
Person Specification
Position: Marketing Manager for Aston Martin