Corporate Strategies and HR Policies: A Comparison between HSBC and British Airways

Management report

INTRODUCTION
HRM is the process of managing and checking and taking control of the people that are
working or operating in the business organisation with the motive of achieving goals and
objectives predetermined. These people are known as the employees or staff members of that
business enterprise. HRM involves all the processes that includes the recruitment, hiring and
managing the employees. In this report, different corporate strategies that are used in the HSBC
and British Airways are discussed within this report. HSBC is the financial institution that serves
banking and financing services in the world. It is British financial servicing company founded in
1865 in Hong Kong by Thomas Sutherland. Whereas on the other hand, British Airways is
airlines company that has its headquarters in London, England. The difference in the various
policies and strategies that are used by the HR team in these organisations are also discussed in
this report. In this report, there are discussions also done in the ways that serve various corporate
policies in HSBC and British Airways. A critical self reflection and evaluation is also done within
this report about the people management.
TASK
Corporate strategies are the various strategies that are those plans and policies that are
made or formulated with the motive to increase profits of the business organisations by gaining
various competitive advantages from the market and gaining more trust and value of different
stakeholders that are there for these organisations that directly or indirectly help them in gaining
these different various advantages in the market. The various corporate policies that are used by
HSBC and British Airways are discussed as follows:
HSBC: HSBC is the bank and financial institution serving different banking and financing
services to its clients. This bank opts for various corporate policies and strategies for smooth
running and greater profits from the market. The strategy that this bank opts is to be the most
preferred financial partner or banker in the international market for all its clients and other
stakeholders that are present in the market. It involves the targetting and increasing its shift of its
various finances and capitals to different countries especially in the Asian continental for having
great returns in profits with various sustainable advantages and other benefits. These corporate

strategies include aiming and targeting its financial reach and single digits growth in the revenues
in the long and medium term with greater revenues from fees and other insurance incomes from
the market. The main corporate strategy that this bank uses for its growth and development is to
be the most preferred financial partner in international market for its different clients and
stakeholders.
BRITISH AIRWAYS: British Airways is international airlines that has its corporate strategy that
mainly aims at differentiating its services from other competitors and expansion in the market.
This service differentiation by British Airways focuses its corporate strategy is planned with the
follow up of various directions like replacing its aircraft's bodies or improving the various
entertainment activities that are present in the flights or like other different investments that are
done in digital technologies that are used for providing different personal and other different
services to its clients and customers for it for aiming different motive and objectives with the aim
to gain other benefits like competitive advantages and more increased number of customers from
the market, new market targetting and other advantages. The main corporate strategy that has
been adopted by the British airways is to differentiate its services from its different airline
competitors that are there present in the market.
THEIR DIFFERENCE IN THE CORPORATE STRATEGIES: The main difference in these
two organisations is that one is an airline corporation whereas on the other hand the another one is
a banking and a financing institution that are running in the international market. Both of these
organisations aim at achieving more and more profits with the increase in sales during the time
that is already predetermined by the management. The difference in the strategy is how these
organisations focus on different services that they are providing to its clients and customers that
are there present in the market.
HR POLICIES COMPARISON: HR policies that are adopted by the HSBC and British airways
are different to each other in various ways and methods as both these organisations are very
different to each other in various strategies. The various strategies and policies that are adopted by
these organisations are as follows:
HSBC HR POLICIES :
The various policies that are adopted by the HR team of HSBC in different functioning of
working and operating of the employees in the areas are as follows:

Recruitment and Selection: the recruitment and selection process that is adopted by the HSBC
bank nearly takes 30 days and is a long process including 3 interviews and all other procedures
for the proper recruiting and selecting of the best suited employees for the bank.
Providing training to employees: the HR team of HSBC has some duties and responsibilities
that are assigned to its department for different training and development of old and new
employees. These training and development programs and techniques are used according to the
best suited situations that arise in their organisation. HRM emphasizes its operations on making
managers and employees with various effective and traditional values for development on a large
scale of the firm.
Generating salaries and other rewards and incentives: HRM fulfils its role of evaluating all
employees' performance and functioning by managing and generating salaries and other
compensations along with other payments for all of its employees. These compensations and
other incentives are provided to employees according to employees working and performance in
by the team of HR of HSBC.
Maintaining industrial relations: Industrial relations of HSBC depends on powers, policies and
other governmental rules and regulations, various international and domestic relations that are
there in between the countries, management techniques that are there and are adopted.
Code of conduct: The HR team of HSBC has its own code of conduct for the employees and its
other staff members for the operations and working of their functioning. This code of conduct is
implemented and founded and made for deciding the behavioural pattern and other norms for the
set of conduction of behaviour in the banks along with the other rules and regulations related to
their behaviour.
Sexual harassment and other issues solutions: HSBC bank has made certain norms and rules
and regulations for their employees and their safety, as there are many cases that are there present
for the sexual harassment and many other problems and issues that keep on going in the banking
hours and these are looked by the HR team.
BRITISH AIRWAYS HR POLICIES
For the functioning and operating of the British airways employees is checked and seen by the
adoption and implementation of various policies and procedures by the team of HR of British
airways and these are discussed as follows: