Strategic Marketing Planning for Next Plc

Strategic Marketing
Planning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the company...........................................................................................................3
Marketing theories......................................................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is considered as the essential activity which every business undertakes in order
to communicate and promote the offering the large audience. Their main motive is to enhance
the digits of sales and contribute in maximum revenue generation. Strategic marketing planning
is a process which involves setting objectives and goals, analysing the external and internal
factors of business, product planning and implementing the plan and tracking its progress
(Zulfiqar and Ahmed, 2019). The organisation chosen for this report is Next Plc, a British
company dealing in clothing, home products and footwear. It is headquartered in Enderby,
England. This report shall cover the strategic objectives of the company and different theories of
marketing.
MAIN BODY
Overview of the company
Next Plc is a multinational company headquartered in UK. It deals in the footwear,
clothing and home products. It has around 700 stores out of which 500 stores are established in
UK and 200 are across Middle East, Asia and Europe. The company is listed in London Stock
Exchange and is the largest retailer in clothing sector in terms of sales in UK.
The mission statement of Next Plc is to be the natural choice of retailer in UK for the
fashion. They are aimed to be the natural choice for men and women who expect distinction,
style and quality from the clothing.
The vision statement of the company next Plc is to offer excellent quality and beautifully
designed clothing and the home ware products to its customers which can meet the expectations
of the consumers.
The business strategic objectives of Next Plc is to deliver the sustainable and longer term
returns to the shareholders by combination of the growth in the Earning per share and the
payment of the cash dividends.
The main objective of Next Plc is to meet the expectations of the consumers by providing
the exciting, excellent quality and beautifully designed clothing, home ware and accessories to
the customers. They are aimed to create such environment which can help in inspiring, attracting
and retaining the right employees at work at every level (Tomczak, Reinecke and Kuss, 2017).