Strategic Planning Assignment - Huawei Analysis

HUAWEI SMARTPHONE INDUSTRY ANALYSIS
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Executive Summary
The creation of strategic planning is maintained through analysis of the industry. The overall
analysis of Huawei has effectively revealed in this report. The evolution of the company and it
has flourished well both in the local and global market and has room for improvement. The
utilization of the employees to generate a good brand name in the telecom market and techniques
that are used to overcome various hurdles is effective in some areas of the market. There are
various threat along with opportunities that the company has undergone while establishing the
brand well.
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Table of Contents
Introduction......................................................................................................................................4
Discussion based upon industry nature............................................................................................4
Porter’s five model for expanding the industry...............................................................................5
Organizational competitive position................................................................................................6
Threats and Opportunities................................................................................................................8
Recommendation.............................................................................................................................9
Conclusion.......................................................................................................................................9
Reference list...................................................................................................................................9
Appendix:......................................................................................................................................11
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Introduction
Industry analysis is mainly maintained for the creation of the strategic planning. In case of the
development of the product and services of the Huawei Smartphone the effective analysis are
measured in this scenario. The discussion based upon the industry nature with the help of the
Porter’s five forces model along with the opportunities and threats are maintained. The
competitive position of this particular firms are also discussed in this aspect with the help of
supply chain, branding, marketing are stated. The effective recommendation for the next two to
five years is also discussed in this assignment. The main aim of this study is to analyze and study
the impacts this company has created on the global telecommunication network, the overall
advantages and disadvantages, threats and opportunities it has in the competition. Herein the
topic is about Huawei Smartphone industrial analysis through which its overall working structure
will be compared with its rivals.
Discussion based upon industry nature
Huawei is a china-based company which is the considered as the biggest manufacturer of the
Smartphone and its equipments. It was founded in the year of 1987 and its founder is Ren
Zhengfei who started this company as a manufacturer of phone switches. Later this company has
started expanding its business globally and started manufacturing new technology devices like:
computers, dongles and tablets. They started to focus on creating a strong and trusted customer
base. In case of the development of a strong business solution all over the world it targeted to
develop business partnerships with other competitors globally. In the year 2014, its revenue
reached an all-time high of 46.5 billion dollars. The company’s structure can be well analyzed by
looking at the working ethics and the guidelines this company follows. From the very beginning
of the business, the company has followed the consumer-centered approaches. They have started
to take customer feedbacks and met all the queries and suggestions they have put forward. The
firm also emphasizes hard work of their employees for their competitive success. The
dedications and commitment of their staffs are well-acknowledged as the company knows that it
is the spirit of their dedicated work forces which has lifted their company position in the global
telecommunication market. The chosen company has even released its market shares between
their employees, in fact it is owned by the employees. The founder only owns 1.4% market share
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