This project concentrates on the potential market of the HUB and how to use the statistics of the Sydney population to come up with the shop’s marketing strategy and justifying the strategy based on the statistics. Factors such as age, house hold size, and personal income, and family income, country of birth and labor force status are considered to inform its marketing strategies. The marketing strategies chosen in consideration of the analyzed data are; multimedia marketing such as the social media, television and print media, brand development whereby new products are introduced into the company, affiliate marketing where customers are encouraged to market the HUB’s products and in return they are given discounts and the market development where the company resolved to open new branches in other parts of Sydney.
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