Hudson Shoe Company and Its Strategies : Assignment
Added on -2020-07-23
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HUDSON SHOE COMPANY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................11. Objective of Hudson Shoe Company.................................................................................12. Strategies followed by Hudson Shoe..................................................................................13. Evaluation of John Hudson's plans.....................................................................................24. Actions can be taken on behalf of John Hudson................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONThe present report is based on Hudson Shoe Company. John Hudson who is president ofthe organisation aims to enhance revenues by providing quality shoes to its consumers. Currentassignment will discuss objective of Hudson Shoe Company and its strategies. Furthermore,plans of the president will be evaluated in the study. In addition, report will describe action planthat can be taken by Hudson Shoe firm in order to accomplish its objectives. TASK 1. Objective of Hudson Shoe CompanyHudson Shoe Company was started by Mr. John Hudson. His wife has spent money forthis business. The main objective of the president was to enter into the foreign market. Most ofthe big organisations are operating their business across the world. It helps them in enhancingtheir sales volume and brand image as well (Champy and Cohen, 1995).). Apart from this retainconsumers in the workplace for longer duration was another objective of the company. Citedfirm aims to attract new buyers so that sales volume of the entity can get increased. This can helpthe organisation in enhancing its profitability. To get import export license in foreign countrieswas another main agenda of Hudson Shoe Company. 2. Strategies followed by Hudson ShoeIn order to accomplish the objective it is essential for the firm that to make effectivestrategies. With the assistance of effective strategies, entity can expand its business across theworld. For entering into foreign market, Hudson Shoe Company has followed several strategies:John Hudson and his brother have paid attention on product development. Company has alsofocused on quality control. These strategies have supported in making the entity the finest shoebrand in the industry (Dalton and Lawrence, 1971). Product development and quality control canhelp in enhancing satisfaction level of target consumers. Getting license for import of shoes wasanother strategy of company. The main aim of the cited firm is to expand its business for that it is adopting marketexpansion strategy. This is beneficial for long term sustainability for the business unit. By thisway company can be able to sell its existing shoe products in the new market. John has visited importers shoe firm and has made effective communication with them inorder to get sample of 1000 pairs of shoes. This communication has helped in improving qualityof products as well. John continuously making communication with involved persons and all1
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